stalling All in One SEO Pro\">detailed installation guide</a>.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-aioseo-no-code-seo\">AIOSEO = No Code SEO</h4>\n\n\n\n<p>One of the most significant factors that make AIOSEO one of the most popular WordPress SEO tools (according to 3 million users) is that it’s a no-code tool. It makes it easy to implement <a href=\"https://aioseo.com/seo-best-practices/\" title=\"SEO Best Practices: 20+ Proven Tips to Boost Your Search Rankings\">SEO best practices</a>, even if you’re not technically inclined.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"752\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-aioseo.png\" alt=\"AIOSEO makes it easy to work on most elements on your SEO checklist.\" class=\"wp-image-72658\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-aioseo.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-aioseo-279x300.png 279w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-aioseo-600x645.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>What can you do with AIOSEO?</p>\n\n\n\n<p>Here’s a preview:</p>\n\n\n\n<ul>\n<li>Manage internal and external links using <a href=\"https://aioseo.com/features/internal-link-assistant/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Assistant</a></li>\n\n\n\n<li>Create sitemaps</li>\n\n\n\n<li>Implement schema markup</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/redirection-manager/\" target=\"_blank\" rel=\"noreferrer noopener\">Manage redirects easily</a></li>\n\n\n\n<li>Edit robots.txt files</li>\n\n\n\n<li>Optimize for on-page SEO</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/breadcrumbs/\" target=\"_blank\" rel=\"noreferrer noopener\">Implement breadcrumbs</a></li>\n\n\n\n<li>Create SEO-friendly URLs</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/indexnow/\" target=\"_blank\" rel=\"noreferrer noopener\">IndexNow</a> for instant indexing on select search engines</li>\n</ul>\n\n\n\n<p>There’s so much you can do with AIOSEO. It&#8217;s the only <a href=\"https://aioseo.com/free-wordpress-seo-plugin/\" title=\"Free WordPress SEO Plugin\">WordPress SEO tool</a> you&#8217;ll ever need. </p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $49.65. A <a href=\"https://wordpress.org/plugins/all-in-one-seo-pack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free plan</a> is also available.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-google-search-console\">2. Google Search Console&nbsp;</h3>\n\n\n\n<p>Another tool you need to add to your SEO tool stack is <a href=\"https://search.google.com/search-console/about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Search Console\">Google Search Console</a> (GSC). FYI, Google is the largest search engine and processes over <a href=\"https://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"3.5 billion searches per day\">3.5 billion searches per day</a>. Investing more on optimizing for this platform is a no-brainer.</p>\n\n\n\n<p>GSC is a free tool from Google designed to help web admins track their site’s performance in Google search results. </p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"319\" height=\"552\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-search-console.png\" alt=\"Google SEarch Console is one of the tools you need when implementing your SEO checklist.\" class=\"wp-image-72628\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-search-console.png 319w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-search-console-173x300.png 173w\" sizes=\"(max-width: 319px) 100vw, 319px\" /></figure>\n\n\n\n<p>It has useful statistical data and features that help you rank better. In addition, Google Search Console helps you identify issues that hinder your website’s performance. Examples of what GSC can help you with include:</p>\n\n\n\n<ul>\n<li>Keyword analysis</li>\n\n\n\n<li>Submitting your sitemap</li>\n\n\n\n<li>Fixing website errors</li>\n\n\n\n<li>Checking your page experience scores</li>\n</ul>\n\n\n\n<p>If you haven’t yet, go ahead and set up your Google Search Console. It will help you power your SEO campaigns with relevant data and insights.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>You can also use AIOSEO&#8217;s GSC integration, <strong><a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Search Statistics</a></strong> to get data on your SEO performance.</p>\n</div>\n\n\n\n<p><strong>Pricing</strong>: Free.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-google-analytics\">3. Google Analytics</h3>\n\n\n\n<p>Another free tool from Google you need to add to your toolbox is <a href=\"https://analytics.google.com/analytics/web/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Analytics\">Google Analytics</a> (GA).&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"211\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-analytics.png\" alt=\"Google Analytics is another excellent tool to help you implement your SEO checklist.\" class=\"wp-image-72652\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-analytics.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-analytics-300x90.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-google-analytics-600x181.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Is there a difference between GSC and GA?</p>\n\n\n\n<p>There certainly is. While Google Search Console focuses on the performance of your website, Google Analytics was designed to give you insight into audience behavior.&nbsp;</p>\n\n\n\n<p>The insights you get from analyzing audience behavior are important as they help you understand what your target audience needs from you. As a result, you can build tailored campaigns that ensure you attract the right traffic. It also helps improve your conversion rates. Some uses of GA include:</p>\n\n\n\n<ul>\n<li>Measure the traffic you get from Google</li>\n\n\n\n<li>Identify the pages that bring the most traffic</li>\n\n\n\n<li>Check if traffic increases or decreases before, during, and after SEO campaigns</li>\n\n\n\n<li>Identify websites and other platforms that send you traffic</li>\n\n\n\n<li>Monitor critical metrics like bounce rate, page views, time on site, and more.</li>\n</ul>\n\n\n\n<p>GA is an invaluable resource you should definitely have. What’s more, you can connect it to GSC for more in-depth and rich data, all from your GA dashboard.&nbsp;</p>\n\n\n\n<p><strong>Pricing</strong>: Free.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-monsterinsights\">4. MonsterInsights</h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"298\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-monsterinsights.png\" alt=\"Monster Insights is another tool to use as you run through your SEO checklist.\" class=\"wp-image-72671\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-monsterinsights.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-monsterinsights-300x128.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-monsterinsights-600x255.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://www.monsterinsights.com\" target=\"_blank\" title=\"MonsterInsights - WordPress Analytics Plugin\" rel=\"noopener\">MonsterInsights</a>&nbsp;is the best WordPress Google Analytics plugin on the market. The plugin gives you essential insights into how visitors interact with your site. You can track where they&#8217;ve come from and their behavior. This gives you vital information into what your visitors want and how you can best optimize your site and content for maximum conversions.</p>\n\n\n\n<p>In short, MonsterInsights gives you all the power of Google Analytics on your WordPress site but with an easier dashboard to use. </p>\n\n\n\n<p>And if you run an online store built using&nbsp;<a href=\"https://aioseo.com/recommends/woocommerce/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WooCommerce</a>&nbsp;or&nbsp;<a href=\"https://easydigitaldownloads.com\" target=\"_blank\" title=\"Easy Digital Downloads - WordPress eCommerce plugin\" rel=\"noopener\">Easy Digital Downloads</a> (EDD), MonsterInsights also offers enhanced eCommerce tracking features. These help you optimize your site and landing pages for improved sales.</p>\n\n\n\n<p><strong>Pricing</strong>: Starts at $99.50/year. A <a href=\"https://wordpress.org/plugins/google-analytics-for-wordpress/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free version</a> is also available.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-bing-webmaster-tools\">5. Bing Webmaster Tools</h3>\n\n\n\n<p>While Bing may not be the biggest search engine (that honor belongs to Google), it still has a massive user base. With over <a href=\"https://www.statista.com/topics/4294/bing/#dossierKeyfigures\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"1 billion visitors each month\">1.3 billion visitors each month</a>, it certainly deserves your attention. To optimize for this group, you must set up <a href=\"https://www.bing.com/webmaster/tools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Bing Webmaster Tools\">Bing Webmaster Tools</a> to help you. </p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"350\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-bing-webmaster-tools.png\" alt=\"For insights on activity on Bing, add Bing Webmaster Tools to your SEO checklist tools. \" class=\"wp-image-72653\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-bing-webmaster-tools.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-bing-webmaster-tools-300x150.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-bing-webmaster-tools-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>A few features of Bing webmaster tools include:</p>\n\n\n\n<ul>\n<li>Track search performance (on Bing, of course)</li>\n\n\n\n<li>Upload sitemaps</li>\n\n\n\n<li>Site scan</li>\n\n\n\n<li>Keyword research</li>\n\n\n\n<li>Submit URLs</li>\n\n\n\n<li>Control crawling and block URLs&nbsp;&nbsp;</li>\n</ul>\n\n\n\n<p><strong>Pricing</strong>: Free.</p>\n\n\n\n<p>With all these tools at your disposal, ticking off some tasks on your SEO checklist becomes much easier. You can easily scale your SEO strategy without breaking a sweat.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-keyword-research-checklist\">Keyword Research Checklist</h2>\n\n\n\n<p>One of the foundational pillars of SEO is keyword research. Most on-page SEO efforts hinge on it. Here are some essentials you must get right to ensure you have better chances of ranking:</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-invest-in-a-good-keyword-research-tool\">6. Invest in a Good Keyword Research Tool</h3>\n\n\n\n<p>Keywords are still relevant and will continue to be. Without them, SEO ranking wouldn’t exist. That’s why you must invest in a good <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"9 Best SEO Keyword Analysis Tools You Need to Know in 2024\">keyword research tool</a>. Examples of some excellent ones include:</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/recommends/ahrefs/\" title=\"Ahrefs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/recommends/semrush/\" title=\"Semrush\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Semrush</a></li>\n\n\n\n<li>Mangool&#8217;s <a href=\"https://aioseo.com/recommends/mangools/\" title=\"KWFinder\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KWFinder</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/recommends/serpstat/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Serpstat\">Serpstat</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/recommends/longtail-pro/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Long Tail Pro\">Long Tail Pro</a></li>\n\n\n\n<li><a href=\"https://moz.com/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Moz\">Moz</a></li>\n</ul>\n\n\n\n<p>Many more keyword research tools are on the market, but you can’t go wrong with these.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-focus-on-long-tail-keywords\">7. Focus on Long-tail Keywords</h3>\n\n\n\n<p>Long-tail keywords are keywords that feature two or more words. These usually have <a href=\"https://aioseo.com/low-competition-keywords/\" title=\"How to Find Low Competition Keywords that Drive Conversions\">lower competition</a>, convert better, and are more targeted, among other benefits. Easy <a href=\"https://aioseo.com/how-to-find-long-tail-keywords-and-increase-organic-traffic/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"How to Find Low Competition Keywords that Drive Conversions\">ways of finding long-tail keywords</a> include:</p>\n\n\n\n<ul>\n<li>Google’s auto-suggest feature</li>\n\n\n\n<li>Blog comments, especially questions</li>\n\n\n\n<li>Answer the Public</li>\n\n\n\n<li>Forums</li>\n</ul>\n\n\n\n<p>Besides these, long-tail keywords are also an excellent way to rank one piece of content for many keywords. Plus, they have an added advantage of having lower <a href=\"https://aioseo.com/keyword-difficulty-in-seo-what-is-it-and-how-to-use-it/\" title=\"Keyword Difficulty in SEO: What Is It and How to Use It\">keyword difficulty</a> scores. </p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-focus-on-user-intent\">8. Focus on Search Intent (User Intent)</h3>\n\n\n\n<p>As you conduct your keyword research, make sure to include <a href=\"https://aioseo.com/search-intent/\" title=\"Search Intent: What It Is and How to Optimize For It\">search intent</a> (the reason for the search) in the equation. Understanding search intent helps you:</p>\n\n\n\n<ul>\n<li>Create content that users find valuable</li>\n\n\n\n<li>Drive quality traffic to your website</li>\n\n\n\n<li>Improves the quality of your leads</li>\n\n\n\n<li>Results in higher conversion rates</li>\n\n\n\n<li>Reduces bounce rates</li>\n</ul>\n\n\n\n<p>Neglecting search intent will cripple your <a href=\"https://aioseo.com/seo-growth-hacks/\" title=\"13+ SEO Growth Hacks to Help You Outrank Your Competitors\">SEO efforts</a>. As such, put in the extra effort and time to dig deeper as you do your keyword research.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-leverage-question-based-keywords\">9. Leverage Question-based Keywords</h3>\n\n\n\n<p>Most search queries are made in the form of a question. Leveraging question-based keywords will help you:</p>\n\n\n\n<ul>\n<li>Create content that meets user intent</li>\n\n\n\n<li>Rank for Google’s SERP features like featured snippets</li>\n\n\n\n<li>Help rank in voice search</li>\n</ul>\n\n\n\n<p>As much as you can and where applicable, find question-based keywords and answer the question comprehensively in your content.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-on-page-seo-checklist\">On-page SEO Checklist</h2>\n\n\n\n<p>Now that keyword research is done, we can move on to the <a href=\"https://aioseo.com/on-page-seo-checklist-wordpress/\" title=\"On-Page SEO Checklist: The Easy Way to Optimize WordPress Content\">on-page SEO factors</a> you must get right.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-10-nail-your-headline\">10. Nail Your Headline</h3>\n\n\n\n<p>One of the first things people see when looking for content online is the headline. It’s your first shot (and usually the only shot) to convince readers to delve deeper into your content.</p>\n\n\n\n<p>That’s why you must ensure every headline you write is expertly crafted. It must:</p>\n\n\n\n<ul>\n<li>Encourage readers to click through</li>\n\n\n\n<li>Contain your keyword, preferably at the beginning&nbsp;</li>\n\n\n\n<li>Satisfy user intent</li>\n\n\n\n<li>Be short enough not to be truncated on SERPs</li>\n\n\n\n<li>Long enough to prove the value of your content</li>\n</ul>\n\n\n\n<p>To craft the perfect headline, you must try out several iterations and test to see which is more effective. Thankfully, our Headline Analyzer can help you with this.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-11-include-your-keyword-in-the-seo-title\">11. Include Your Keyword in the SEO Title</h3>\n\n\n\n<p>One of the most important places to include your keyword is in <a href=\"https://aioseo.com/docs/setting-the-seo-title-and-description-for-your-content/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"your SEO title\">your SEO title</a>. This is the title search engines use to display your post on SERPs. Therefore, make sure to include your keyword in the SEO title, preferably as close to the beginning as possible. This will help users and search engines quickly know what your post is about.</p>\n\n\n\n<p>If you&#8217;re an AIOSEO user, this is super easy to do. All you have to do is head over to your post settings and add it under the &#8220;Post Title&#8221; section.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"403\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-seo-title.png\" alt=\"Don\'t forget to optimize your SEO title as  you run through your SEO checklist.\" class=\"wp-image-72667\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-seo-title.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-seo-title-300x173.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-seo-title-600x345.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-12-ensure-your-keyword-is-in-your-subheadings\">12. Ensure Your Keyword is in Your Subheadings</h3>\n\n\n\n<p>Your subheadings, or heading tags, play a critical role in on-page SEO. They help structure your content and give search engines context about the central message of your page. That’s why you must use your keyword and its synonyms in your heading tags.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-13-use-your-keyword-in-the-first-and-last-paragraphs\">13. Use Your Keyword in the First and Last Paragraphs</h3>\n\n\n\n<p>Search engines put more weight on your page&#8217;s first and last paragraphs because these usually sum up what the post is about. To help them, include your keyword in these two critical sections of your post.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-14-include-your-keyword-in-the-meta-description\">14. Include Your Keyword in the Meta Description</h3>\n\n\n\n<p>Your meta description is a summary that describes your post. Including your keyword helps search engines know that your post is relevant to display for the search term. It also helps users determine if your post will answer their questions.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-15-customize-your-urls-to-include-your-keyword\">15. Customize Your URLs to Include Your Keyword</h3>\n\n\n\n<p>WordPress assigns default URLs to all pages and posts. Always customize your URLs to make them descriptive. Also, ensure your URL includes your keyword. Doing so helps boost your SEO and clickthrough rates.&nbsp;&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-16-use-your-keyword-strategically-in-your-content\">16. Use Your Keyword Strategically in Your Content</h3>\n\n\n\n<p>Use your keywords naturally in your content, and avoid keyword stuffing. To avoid keyword stuffing, use synonyms of your keyword.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-17-build-internal-links-strategically\">17. Build Internal Links Strategically</h3>\n\n\n\n<p>Internal links play a crucial role in SEO because they help search engines better understand your website structure and the relationship between pages. Internal links also help users get more value from your content as they point them to other pages with more context.&nbsp;</p>\n\n\n\n<ul>\n<li>To build a strategic internal linking strategy:</li>\n\n\n\n<li>Decide on the ideal structure of your website</li>\n\n\n\n<li>Determine which pages are the most important</li>\n\n\n\n<li>Prioritize linking to high-value pages</li>\n</ul>\n\n\n\n<p>We get it. Building internal links, especially when you’ve got hundreds of pages, can be quite taxing. That’s why we decided to develop a tool to help you effortlessly do so. It’s called Link Assistant, and you’ll find it in the Feature Manager section of our plugin. </p>\n\n\n\n<p>Link Assistant offers internal linking suggestions and automatically adds the links you choose without opening the individual pages.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"307\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-aioseo-link-suggestions.png\" alt=\"Building internal links is an essential element to have on your SEO checklist.\" class=\"wp-image-72672\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-aioseo-link-suggestions.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-aioseo-link-suggestions-300x132.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-aioseo-link-suggestions-600x263.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Building internal links has never been easier.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-18-build-strategic-outbound-links\">18. Build Strategic Outbound Links</h3>\n\n\n\n<p>Outbound links are links that point from your domain to another domain. They are great for giving more context to your content. They’re also a great way of building authority. To build outbound links effectively:</p>\n\n\n\n<ul>\n<li>Only link out to authoritative sites</li>\n\n\n\n<li>Link to recent content (no older than three years)</li>\n\n\n\n<li>Only link when it makes sense</li>\n\n\n\n<li>Ensure your outbound link opens in a new tab</li>\n</ul>\n\n\n\n<p>Again, Link Assistant is an invaluable tool in this regard. It gives you an overview of all your outbound links and enables you to edit them easily.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-build-topic-clusters\">19. Build Topic Clusters</h3>\n\n\n\n<p><a href=\"https://aioseo.com/topic-clusters/\" title=\"Topic Clusters: The Secret Weapon of SEO Pros\">Topic clusters</a> are a group of relevant content pieces that comprehensively cover a subject from many angles and are interlinked. They help build topical authority and enhance your semantic SEO, both great ways of getting your site and content to rank in a competitive niche.</p>\n\n\n\n<p>Creating a topic cluster requires 2 main components:</p>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/what-is-cornerstone-content/\" title=\"What is Cornerstone Content? Plus Tips and Examples\">Cornerstone content</a> (pillar page)</strong>: The pillar page is the hub of the topic cluster. This page covers the main subject in-depth, with each subheading briefly addressing related subtopics.&nbsp;</li>\n\n\n\n<li><strong>Subtopic pages</strong>: Subtopic pages are the pieces of content you create to provide in-depth coverage of a single aspect of the main subject and link to the pillar page.</li>\n</ul>\n\n\n\n<p>Once you’ve built your pillar pages and subtopics, create strategic internal links between them. This can be automated by using AIOSEO’s <a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a> module.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"329\" src=\"https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started.png\" alt=\"Link Assistant is a powerful tool you can use to boost your WordPress SEO.\" class=\"wp-image-81561\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started.png 700w, https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started-300x141.png 300w, https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started-600x282.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>If you’re not using this in your content strategy yet, you’re missing out on an opportunity to rank for multiple keywords and topics.&nbsp;</p>\n\n\n\n<p>Building topic clusters is one of the WordPress SEO tips you should implement religiously, as it has the potential to help you outrank your competitors.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-boost-your-google-e-e-a-t-signals-with-author-seo\">20. Implement Google E-E-A-T </h3>\n\n\n\n<p><a href=\"https://aioseo.com/what-is-google-eat/\" title=\"What is Google E-E-A-T?  Understanding Google’s Secret Sauce for Creating Effective Content\">Google&#8217;s E-E-A-T</a> stands for <strong>Expertise</strong>, <strong>Experience</strong>, A<strong>uthoritativeness</strong>, and <strong>Trustworthiness</strong>. It is a set of standards Google uses to assess the quality of content on the web. It especially impacts YMYL (your money, your life) pages. These are topics that require the utmost accuracy and reliability as they can drastically influence the reader&#8217;s life. Examples of YMYL topics include health and finance. </p>\n\n\n\n<p>Implementing Google&#8217;s E-E-A-T content quality guidelines is easier if you have a plugin like AIOSEO. This is thanks to the <a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\" title=\"Author SEO – Google E-E-A-T Addon\">Author SEO module</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"403\" src=\"https://aioseo.com/wp-content/uploads/2024/01/edit-user.png\" alt=\"Author SEO module in AIOSEO.\" class=\"wp-image-268292\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/edit-user.png 700w, https://aioseo.com/wp-content/uploads/2024/01/edit-user-300x173.png 300w, https://aioseo.com/wp-content/uploads/2024/01/edit-user-600x345.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>This module enables you to add information to your user profiles:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"496\" src=\"https://aioseo.com/wp-content/uploads/2024/01/author-info-1.png\" alt=\"Author info to be filled.\" class=\"wp-image-268293\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/author-info-1.png 702w, https://aioseo.com/wp-content/uploads/2024/01/author-info-1-300x212.png 300w, https://aioseo.com/wp-content/uploads/2024/01/author-info-1-600x424.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Besides general author info, you can also add your areas of expertise:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"238\" src=\"https://aioseo.com/wp-content/uploads/2024/01/knows-about-section.png\" alt=\"Showcase your areas of expertise.\" class=\"wp-image-268294\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/knows-about-section.png 702w, https://aioseo.com/wp-content/uploads/2024/01/knows-about-section-300x102.png 300w, https://aioseo.com/wp-content/uploads/2024/01/knows-about-section-600x203.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>All this information points to your experience and expertise in your field. It also helps enhance your authority and trustworthiness. Coupled with the <a href=\"https://aioseo.com/what-is-structured-data-and-how-does-it-impact-seo/\" title=\"What is Structured Data and How Does it Impact SEO?\">JSON schema markup</a>, it proves to search engines that you’re qualified to talk about the subject. This helps you rank higher in searches around your keyword.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-19-use-as-many-header-tags-as-necessary\">21. Use as Many Header Tags as Necessary</h3>\n\n\n\n<p><a href=\"https://aioseo.com/header-tags/\" title=\"Everything You Need to Know about Header Tags and How to Use them for SEO\">Header tags</a> are HTML tags used to structure a webpage and indicate the hierarchical importance of the sections of a page. Headers rank in order of importance, starting with the H1 tag (the title) to H6, which is the least important. Besides adding structure to your web pages, header tags also:</p>\n\n\n\n<ul>\n<li>Give search engines more context as to what your page is about</li>\n\n\n\n<li>Improve the readability of your page</li>\n\n\n\n<li>Offer a great opportunity to use your keywords strategically</li>\n</ul>\n\n\n\n<p>Header tags are an important element of your page that, used wisely, can help boost your SEO. For example, best practice dictates that there be no more than 300 words between each header tag.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https://aioseo.com/wp-content/uploads/2022/02/wordpress-seo-checklist-subheading-distribution-1024x452.png\" alt=\"AIOSEO subheading distribution recommendation.\" class=\"wp-image-274999\" srcset=\"https://aioseo.com/wp-content/uploads/2022/02/wordpress-seo-checklist-subheading-distribution-1024x452.png 1024w, https://aioseo.com/wp-content/uploads/2022/02/wordpress-seo-checklist-subheading-distribution-300x132.png 300w, https://aioseo.com/wp-content/uploads/2022/02/wordpress-seo-checklist-subheading-distribution-768x339.png 768w, https://aioseo.com/wp-content/uploads/2022/02/wordpress-seo-checklist-subheading-distribution-600x265.png 600w, https://aioseo.com/wp-content/uploads/2022/02/wordpress-seo-checklist-subheading-distribution.png 1102w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-20-craft-compelling-meta-descriptions\">22. Craft Compelling Meta Descriptions</h3>\n\n\n\n<p>A meta description is a short blurb or summary that appears underneath your page’s title on the SERPs. Its purpose is to provide users with an overview of the content to expect on that particular page. To craft compelling meta descriptions:</p>\n\n\n\n<ul>\n<li>Include your keyword</li>\n\n\n\n<li>Be as descriptive as possible</li>\n\n\n\n<li>Keep it within 160 characters</li>\n</ul>\n\n\n\n<p>With the limited space you have available, you must ensure that your meta description does an excellent job selling your content.</p>\n\n\n\n<p>Check out our <a href=\"https://aioseo.com/how-to-write-meta-descriptions-for-seo/\" title=\"How to Write Meta Descriptions for SEO (Boost CTR &amp; Rankings)\">tutorial on creating meta descriptions</a> that boost your rankings for more information.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-21-dont-forget-tags-and-categories\">23. Don’t Forget Tags and Categories</h3>\n\n\n\n<p><a href=\"https://aioseo.com/the-difference-between-tags-and-categories/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Tags and categories\">Tags and categories</a> are often overlooked when working on on-page optimization. Check out this article for an in-depth look at what tags and categories are and how they differ.</p>\n\n\n\n<p>In short, however, tags and categories offer a way to help you group similar content. This makes it easier for users to find content on your website. On the SEO side of things, they also help search engines better understand what your page is about.</p>\n\n\n\n<p>If you’re prone to forgetting to assign tags and categories to your content, you probably need a tool like AIOSEO. We include tags and categories in our pre-publish checklist.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-22-image-seo-still-carries-some-weight\">24. Image SEO Still Carries Some Weight</h3>\n\n\n\n<p>Images play an essential role in readability and add to your content&#8217;s aesthetics. But more than making your posts look pretty, images also contribute to your SEO. Here are a few <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"image SEO tips\">image SEO tips</a>:</p>\n\n\n\n<ul>\n<li>Resize your images as images with large dimensions load slower</li>\n\n\n\n<li><a href=\"https://aioseo.com/best-wordpress-image-compression-plugin/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Compress images\">Compress images</a> to make the file size “lighter”</li>\n\n\n\n<li>Add alt tags to all images, ensuring to include your keyword</li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-name-image-files-for-seo-in-wordpress/\" title=\"How to Name Your Image Files for SEO in WordPress\">Name your images</a> descriptively</li>\n</ul>\n\n\n\n<p>Image SEO aids in ensuring your pages load faster. It also helps provide users with a good experience, while helping you convey your message better.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-23-ensure-youre-not-using-interstitial-ads\">25. Ensure You’re Not Using Interstitial Ads</h3>\n\n\n\n<p>Interstitial ads are interactive, full-screen ads that cover their host app or site’s interface. Because of this, they reduce a web page’s accessibility. </p>\n\n\n\n<p>Some key characteristics of interstitial ads include:</p>\n\n\n\n<ul>\n<li><strong>Full-screen</strong>: They take over the entire screen, grabbing the user&#8217;s full attention.</li>\n\n\n\n<li><strong>High impact</strong>: Their prominence makes them hard to miss, potentially leading to higher engagement and click-through rates.</li>\n\n\n\n<li><strong>Disruptive</strong>: While effective, they can interrupt the user experience if not implemented strategically.</li>\n\n\n\n<li><strong>Variety of formats</strong>: They can come in various formats, including static images, videos, GIFs, and interactive elements.</li>\n</ul>\n\n\n\n<p>While they&#8217;re helpful, interstitial ads should be used strategically, as Google penalizes websites that use them in a way that goes against their <a href=\"https://developers.google.com/search/docs/advanced/experience/page-experience\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Page Experience guidelines\">page experience guidelines</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-off-page-seo-checklist\">Off-page SEO Checklist</h2>\n\n\n\n<p>Off-page SEO refers to the activities that take place away from your website and yet impact your SEO. Here are a few to include in your SEO checklist so you rank higher:</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-24-evaluate-your-backlink-profile\">26. Evaluate Your Backlink Profile</h3>\n\n\n\n<p>Backlinks are one of the core elements that give weight to off-page SEO. Before you start building them, first evaluate your backlink profile. This will help you better plan your link-building strategy. To check your backlink profile, you can use tools like Google Search Console, Ahrefs Backlink Checker, Screaming Frog, and more.&nbsp;&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-25-check-your-competitors-backlink-profiles\">27. Check Your Competitors’ Backlink Profiles</h3>\n\n\n\n<p>Besides checking your backlink profile, you should also do the same for your competitors. <a href=\"https://aioseo.com/how-to-do-an-seo-competitor-analysis/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Competitor analysis\">Competitor analysis</a> serves two purposes:</p>\n\n\n\n<ul>\n<li>It gives you an idea of the strength of your backlink profile</li>\n\n\n\n<li>It shows you potential sites to get backlinks from</li>\n</ul>\n\n\n\n<p>Start by checking the backlink profiles of your direct competitors, then move on to indirect competitors who rank for the same keywords as you do.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-26-build-relevant-backlinks\">28. Build Relevant Backlinks</h3>\n\n\n\n<p>With the foundation laid, you can now start building backlinks to your site. A few ways you can do this include:</p>\n\n\n\n<ul>\n<li>Fixing broken links</li>\n\n\n\n<li>Run outreach campaigns</li>\n\n\n\n<li>Find backlink opportunities from your and your competitors&#8217; top referrers&nbsp;</li>\n\n\n\n<li>Participate in roundup posts</li>\n\n\n\n<li>Create link-worthy content (original reports are an excellent example)</li>\n</ul>\n\n\n\n<p>For more tips and strategies for building backlinks, <a href=\"https://www.monsterinsights.com/how-to-get-backlinks/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"check out this guide\">check out this guide</a> from our friends over at Monster Insights.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-27-leverage-guest-posting\">29. Leverage Guest Posting </h3>\n\n\n\n<p>Guest posting is the practice of publishing content on sites that are not yours. It serves a two-fold purpose:</p>\n\n\n\n<ul>\n<li>Helps build your authority</li>\n\n\n\n<li>Earns you backlinks from the sites you publish on</li>\n</ul>\n\n\n\n<p>Guest posting also has the added advantage of helping you tap into new audiences. You generate relevant traffic from the host sites. For it to work, however, you must ensure you target websites with similar audiences to yours. You must also create value-packed content that the readers will find helpful.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-28-generate-conversations-around-your-brand\">30. Generate Conversations Around Your Brand</h3>\n\n\n\n<p>Backlinks aren’t the only way to get search engines to notice you. When your brand is mentioned on other websites or platforms like social media, search engines also pay notice. </p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"585\" height=\"499\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-brand-mentions.png\" alt=\"Conversations around your brand also play a role in your rankings.\" class=\"wp-image-72674\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-brand-mentions.png 585w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-brand-mentions-300x256.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" /></figure>\n\n\n\n<p>Sometimes called linkless backlinks, these mentions are trust signals that add to your credibility and authority. A few ways to boost mentions of your brand include:</p>\n\n\n\n<ul>\n<li>Be active on <a href=\"https://aioseo.com/seo-vs-social-media/\" title=\"SEO vs. Social Media: How Do Their Roles Differ in Digital Marketing?\">social media</a></li>\n\n\n\n<li>Don’t shy away from controversial issues</li>\n\n\n\n<li>Monitor mentions of your brand and participate in the conversations</li>\n\n\n\n<li>Have a reputation management plan in place to combat negative mentions</li>\n</ul>\n\n\n\n<p>The more buzz you can build around your brand, the more search engines view you as an authority. As a result, your rankings will improve.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-29-turn-mentions-into-backlinks\">31. Turn Mentions into Backlinks</h3>\n\n\n\n<p>While most mentions of your brand are linkless, it shouldn’t always end that way. Instead, you should try to turn mentions of your brand into backlinks. To do so, reach out to the publication that mentioned you and ask them to include a link back to your website in the mention. Since they already know you, they’re more likely to respond positively.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-30-are-you-using-barnacle-seo\">32. Are You Using Barnacle SEO?</h3>\n\n\n\n<p>Barnacle SEO is a strategy in which a smaller website attaches itself to a larger website that ranks well. For this strategy to work, the larger website must rank for keywords you’re targeting. A great example of barnacle SEO is leveraging business directories and listings. For example, if you’re a B2B brand, you can find ways of being featured on partner pages and review sites like G2.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-31-use-pr-to-boost-seo\">33. Use PR to Boost SEO</h3>\n\n\n\n<p>Public relations (PR) campaigns are another SEO practice you should apply regularly. You don’t always need breaking-news level stories to run a PR campaign. Simply leverage any changes in your organization, like new hires, a new office, e.t.c to write about. Other PR strategies that can help you boost your SEO include:</p>\n\n\n\n<ul>\n<li>Regularly publish in industry-centric or local publications</li>\n\n\n\n<li>Book speaking engagements</li>\n</ul>\n\n\n\n<p>Often an overlooked strategy, PR can be a powerful tactic to help you boost your SEO.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-32-create-a-free-tool-and-use-it-as-a-link-magnet\">34. Create a Free Tool and Use it as a Link Magnet</h3>\n\n\n\n<p>One of the best ways to earn backlinks is by creating a free tool your target audience finds valuable. This can be something as simple as a spreadsheet or a more complicated tool like a niche-specific calculator. Other publishers will link to the page your tool is on to help add value to their posts, resulting in you earning tons of backlinks.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-technical-seo-checklist\">Technical SEO Checklist</h2>\n\n\n\n<p>For most marketers and website owners, the mention of technical SEO sends shivers down their spines. That’s because most see it as a difficult task they’d rather not dabble in. But with a powerful SEO plugin like AIOSEO, sorting out your technical SEO issues becomes a breeze. Here are some technical SEO areas you must always keep an eye on</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-33-identify-crawl-errors\">35. Identify Crawl Errors</h3>\n\n\n\n<p><a href=\"https://aioseo.com/what-is-crawling-and-indexing/\" title=\"What is Crawling and Indexing in SEO? [Beginners Guide]\">Crawling</a> is the process search engines go through to discover and understand the content on your website. Sometimes, this process can be hindered, resulting in some of your pages not showing up on SERPs.</p>\n\n\n\n<p>To identify crawl errors, check your Coverage report in Google Search Console. Make sure to fix any crawl errors you find ASAP.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-34-check-for-indexing-issues\">36. Check for Indexing Issues</h3>\n\n\n\n<p>While crawling is the discovering process, <a href=\"https://aioseo.com/indexing-in-seo/\" title=\"What Is Indexing in SEO? A Beginner’s Guide [Plus Tips]\">indexing</a> is the process by which search engines collect, sort, and store information of pages on your website. This facilitates fast retrieval of your URLs. Common indexing errors include:</p>\n\n\n\n<ul>\n<li>Duplicate content</li>\n\n\n\n<li>Soft <a href=\"https://aioseo.com/how-to-easily-find-and-fix-404-errors-in-wordpress/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"404 errors\">404 errors</a></li>\n\n\n\n<li>Redirects</li>\n\n\n\n<li>Crawl issues</li>\n\n\n\n<li>Insufficient crawl budget (for large sites)</li>\n</ul>\n\n\n\n<p>Again, you can use Google Search Console’s Coverage report for this. You can also use Ahrefs’ Site Audit tool to generate an Indexability report.</p>\n\n\n\n<p>If you&#8217;re an AIOSEO user, you can easily check if your content has been indexed using the built-in Index Status tool.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"440\" src=\"https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1.png\" alt=\"Checking Google index status using AIOSEO\" class=\"wp-image-245421\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1.png 702w, https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1-300x188.png 300w, https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1-600x376.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>This helps you identify indexing issues much faster.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-35-fix-broken-links-on-your-site\">37. Fix Broken Links on Your Site</h3>\n\n\n\n<p>Broken links frustrate your visitors. They can also hurt your SEO.</p>\n\n\n\n<p>That’s why you must <a href=\"https://aioseo.com/fix-broken-links-in-wordpress/\" title=\"How to Find and Fix Broken Links in WordPress\">find and fix all broken links</a> on your site.&nbsp;</p>\n\n\n\n<p>There are two primary types of broken links you’ll encounter on your website — external and internal.</p>\n\n\n\n<p>The way you deal with your broken links is dependent on which type you find. A few common ways of fixing broken links include:</p>\n\n\n\n<ul>\n<li>Deleting the link (for external links)</li>\n\n\n\n<li>Applying a <a href=\"https://aioseo.com/how-to-add-301-redirects-in-wordpress/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"301 redirect\">301 redirect</a> (for internal links)</li>\n\n\n\n<li>Updating old content</li>\n\n\n\n<li>In the case of a typo, correcting it</li>\n</ul>\n\n\n\n<p>You can use a tool like Google Search Console to find broken links. You can also go the easier route and use AIOSEO’s <a href=\"https://aioseo.com/features/broken-link-checker/\" title=\"Broken Link Checker\">Broken Link Checker</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-1024x456.png\" alt=\"\" class=\"wp-image-174725\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-1024x456.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-300x134.png 300w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-768x342.png 768w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-600x267.png 600w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-135x60.png 135w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-202x90.png 202w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin.png 1246w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>This powerful tool automatically finds and fixes broken links on your site, making it easy for you to tick this item off your SEO checklist.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-36-implement-https-via-an-ssl-certificate\">38. Implement HTTPS via an SSL Certificate</h3>\n\n\n\n<p>Have you switched to HTTPS?</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"387\" src=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock.png\" alt=\"\" class=\"wp-image-251061\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock.png 700w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock-300x166.png 300w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock-600x332.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Or are you still using the less secure HTTP protocol?</p>\n\n\n\n<p>Google confirmed in a publication that HTTPS is a “lightweight” ranking factor, so you shouldn’t take it lightly.</p>\n\n\n\n<p>Besides being a ranking factor, implementing HTTPS is also good for your users as it improves your website’s security. It also helps you earn your audience&#8217;s trust, as it shows that you take website security seriously.&nbsp;</p>\n\n\n\n<p>Check out our guide on the <a href=\"https://aioseo.com/https-and-seo/\" title=\"HTTPS and SEO: How Website Security Impacts Your Rankings\">benefits of HTTPS for SEO</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-37-use-seo-friendly-urls\">39. Use SEO-friendly URLs</h3>\n\n\n\n<p>URL structure plays a critical role in your SEO. That’s why you must take time to ensure that all your URLs are structured in an SEO-friendly manner. Tips for doing so include:</p>\n\n\n\n<ul>\n<li>Keep your URLs short and descriptive</li>\n\n\n\n<li>Include your keyword in permalinks</li>\n\n\n\n<li>Use hyphens (not underscores) to separate words</li>\n\n\n\n<li>Get rid of stop words</li>\n\n\n\n<li>Use lowercase letters</li>\n</ul>\n\n\n\n<p>To optimize your URL, edit your URL slug under the post settings section. </p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"278\" height=\"242\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-url-slug.png\" alt=\"Another important item to tick off your SEO checklist is optimizing your URL.\" class=\"wp-image-72675\"/></figure>\n\n\n\n<p>Good URL structure helps your SEO and makes for good UX.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-38-ensure-your-website-is-responsive\">40. Ensure Your Website is Responsive</h3>\n\n\n\n<p>While the song’s been sung many times, it still needs to be put on repeat — mobile responsiveness is a key element of good SEO. With most searches being performed on mobile devices, having a mobile-friendly website is a no-brainer. You can use Google’s <a href=\"https://search.google.com/test/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Mobile-Friendly Test tool\">Mobile-Friendly Test tool</a> to test for any issues that can affect your site’s responsiveness.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-39-optimize-for-speed\">41. Optimize for Speed</h3>\n\n\n\n<p>Page speed has been a ranking factor for a long time (from as far back as 2010). With Google’s Page Experience in effect, page speed has become more crucial than ever. Use a tool like <a href=\"https://pagespeed.web.dev/\" title=\"PageSpeed Insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PageSpeed Insights</a> to check how your website fares in this department and other factors that affect Core Web Vitals. </p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"353\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-page-speed-insights.png\" alt=\"Don\'t forget speed optimization as you tick items of your SEO checklist.\" class=\"wp-image-72676\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-page-speed-insights.png 700w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-page-speed-insights-300x151.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-page-speed-insights-600x303.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>You also get suggestions on the recommended steps to take to improve your speed.&nbsp;</p>\n\n\n\n<p>For more tips, check out our <a href=\"https://aioseo.com/10-quick-easy-ways-to-speed-up-your-site/\" title=\"10 Ways to Speed up Your WordPress Site\">tips on improving site speed</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-40-inspect-your-website-for-redirect-chains-and-loops\">42. Inspect Your Website for Redirect Chains and Loops</h3>\n\n\n\n<p>A redirect happens when you forward one URL to another. Therefore, a redirect chain happens when there are many redirects between the initially requested URL and the destination URL. In some cases, this can turn into a redirect loop. That happens when the last URL in the chain redirects to the original URL.</p>\n\n\n\n<ul>\n<li>&nbsp;Redirect chains and loops can hurt your SEO as they can:</li>\n\n\n\n<li>Make it harder for your website to crawl</li>\n\n\n\n<li>Reduce your page load speed&nbsp;</li>\n\n\n\n<li>Cause you to lose page rank</li>\n\n\n\n<li>Lead to poor UX</li>\n</ul>\n\n\n\n<p>Again, AIOSEO can help you fix redirect chains and loops through the <a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">Redirection Manager</a> feature.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"698\" height=\"259\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-redirects.png\" alt=\"Eliminating redirect loops and chains on your website should be an item on your SEO checklist.\" class=\"wp-image-72677\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-redirects.png 698w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-redirects-300x111.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-redirects-600x223.png 600w\" sizes=\"(max-width: 698px) 100vw, 698px\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-41-generate-an-xml-sitemap\">43. Generate an XML Sitemap</h3>\n\n\n\n<p>An <a href=\"https://aioseo.com/docs/how-to-create-an-xml-sitemap/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"XML sitemap\">XML sitemap</a> is a file containing all the important pages on your website. Its purpose is to ensure that search engines can easily find and crawl them. It also includes information on any changes in your content. A sitemap also helps search engines understand your website’s structure.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-1024x535.png\" alt=\"Example sitemap\" class=\"wp-image-185484\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-1024x535.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-300x157.png 300w, https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-768x401.png 768w, https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-600x313.png 600w, https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-115x60.png 115w, https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap-172x90.png 172w, https://aioseo.com/wp-content/uploads/2023/05/example-xml-sitemap.png 1323w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>One of the most significant SEO advantages of an XML sitemap is that it makes it easier for search engines to crawl and index your most important pages. It also helps ensure search engines can find the orphan pages on your site.</p>\n\n\n\n<p>Thankfully, setting up an XML sitemap is easy if you have an SEO tool like AIOSEO. Here’s our detailed guide on <a href=\"https://aioseo.com/create-a-wordpress-xml-sitemap-without-a-plugin/\" title=\"How to Create a WordPress XML Sitemap Without a Plugin\">creating XML sitemaps in WordPress</a>.&nbsp;&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-42-fix-any-duplicate-content-issues\">44. Fix any Duplicate Content Issues</h3>\n\n\n\n<p>Duplicate content is any content on your website that’s exactly or nearly the same. This can be a common problem on e-commerce websites as some product pages can be almost identical. One of the best tools you can use to find duplicate content is Ahrefs. Head over to “Site Audit” and select the “Duplicate Content” option. This will show you all pages that are considered to be duplicate content.</p>\n\n\n\n<p>Once you’ve identified duplicate content on your site, you can <a href=\"https://aioseo.com/docs/canonical-urls-in-all-in-one-seo/\" title=\"Canonical URLs in All in One SEO\">canonicalize the affected URLs</a> as you deem fit.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-43-create-optimize-your-robots-txt-file\">45. Create/Optimize Your Robots.txt File</h3>\n\n\n\n<p>A robots.txt file is a file that contains instructions that tell search engines which pages they can and can’t crawl. This ensures that search engines focus on pages that are important to you. It also prevents server overload and prevents crawl waste for large websites.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"285\" src=\"https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example.png\" alt=\"Example of WordPress robots.txt file.\" class=\"wp-image-224119\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example.png 702w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-300x122.png 300w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-600x244.png 600w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-148x60.png 148w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-222x90.png 222w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Creating or optimizing your robots.txt file can easily be done using AIOSEO&#8217;s <a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">Robots.txt Editor.</a> Simply head over to the &#8220;Tools&#8221; tab in AIOSEO and you&#8217;ll be taken to the robots.txt file editor. </p>\n\n\n\n<p>Here are some instructions on <a href=\"https://aioseo.com/docs/using-the-robots-txt-tool-in-all-in-one-seo/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"how to edit your robots.txt file\">how to edit your robots.txt file</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-content-creation-checklist\">Content Creation Checklist</h2>\n\n\n\n<p>While we have touched on on-page SEO best practices in a previous section, we must also look at best practices for effective <a href=\"https://aioseo.com/blog-post-seo-checklist/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"blog post SEO\">blog post SEO</a>. After all, SEO and content are two sides of the same coin.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-44-conduct-a-content-gap-analysis\">46. Conduct a Content Gap Analysis</h3>\n\n\n\n<p>A content gap analysis is a process of assessing your content to discover opportunities you’re missing out on. It helps you identify missing content pieces you could use to align users to the stages of your buyer journey. A content gap analysis enables you to create content that, among other things:</p>\n\n\n\n<ul>\n<li>Increases audiences engagement</li>\n\n\n\n<li>Drives more traffic</li>\n\n\n\n<li>Meets user intent&nbsp;</li>\n</ul>\n\n\n\n<p>Conducting a content gap analysis is a great way to ensure you create content that both search engines and users love. So make sure this tip is included in your  SEO checklist.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-45-does-your-content-solve-a-problem\">47. Does Your Content Solve a Problem?</h3>\n\n\n\n<p>Creating content that solves a problem is critical to an effective <a href=\"https://aioseo.com/seo-content-strategy/\" title=\"How to Create an SEO Content Strategy that Boosts Rankings\">SEO content strategy</a>. Otherwise, you won’t get any traffic to your site if it doesn&#8217;t. If you get any visitors, the chances of bouncing are quite high. Creating problem-solving content starts with keyword research and understanding search intent. It also involves:</p>\n\n\n\n<ul>\n<li>Audience research to understand who you’re writing for</li>\n\n\n\n<li>SERP research to discover the content formats your audience prefers</li>\n\n\n\n<li>Competitor research to find high-ranking content</li>\n</ul>\n\n\n\n<p>People are fed up with superficial content that just scratches the surface. They‘re looking for content that solves a problem and helps them reach their goals. Give it to them, and they’ll share it with their networks, resulting in more traffic to your website.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-46-work-on-your-posts-readability\">48. Work on Your Posts&#8217; Readability</h3>\n\n\n\n<p>Another SEO element to get right as you create your content is readability. Create content that’s easy to scan and understand. A few ways to achieve this include:</p>\n\n\n\n<ul>\n<li>Avoid passive voice</li>\n\n\n\n<li>Keep your sentences short</li>\n\n\n\n<li>Avoid walls of text (each paragraph must be 300 words max)</li>\n</ul>\n\n\n\n<p>Easy-to-read text results in more engagement, increased time on the page, and more page views. All of these are indicators to search engines that your content is valuable and worth ranking higher.&nbsp;</p>\n\n\n\n<p>Again, AIOSEO can help you improve your readability as our TruSEO analysis gives you a readability score and recommendations for improving it.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"664\" height=\"541\" src=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-readability.png\" alt=\"Another SEO checklist item to remember is to optimize for readability.\" class=\"wp-image-72678\" srcset=\"https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-readability.png 664w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-readability-300x244.png 300w, https://aioseo.com/wp-content/uploads/2022/01/seo-checklist-readability-600x489.png 600w\" sizes=\"(max-width: 664px) 100vw, 664px\" /></figure>\n\n\n\n<p>Check out our tutorial on <a href=\"https://aioseo.com/how-to-improve-readability-score-on-wordpress-step-by-step/\" title=\"How to Improve Readability Score on WordPress (Step by Step)\">improving your readability score</a> for more details.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-47-craft-optimized-headlines\">49. Craft Optimized Headlines</h3>\n\n\n\n<p>Your headline is different from your <a href=\"https://aioseo.com/how-to-change-the-seo-title-in-wordpress/\" title=\"How to Easily Change the SEO Title in WordPress (Step by Step)\">SEO title</a>. While the SEO title is displayed in SERPs, the headline, or H1 tag, is only displayed on the page. Like your SEO title, optimize your headline by front-loading your keyword. Also, make sure it’s as descriptive as possible.</p>\n\n\n\n<p>While this may seem like a trivial element, including it in your SEO checklist will help you get better SEO performance and results.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-48-create-high-quality-in-depth-content\">50. Create High-quality In-depth Content</h3>\n\n\n\n<p>Before hitting the publish button on any blog post, ensure you’ve covered the topic as in-depth as you can.&nbsp;</p>\n\n\n\n<p>Gone are the days when you could drive traffic and rank from thin content. Today’s users and search engines are too advanced to be hooked by flaky content. To hook them, you must create high-quality content that covers the topic.</p>\n\n\n\n<p>Check out some of our recommended <a href=\"https://aioseo.com/best-content-optimization-tools-for-seo/\" title=\"7 Best Content Optimization Tools for SEO\">content optimization tools</a> that can help you create high-quality SEO-friendly content.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-49-implement-schema-markup\">51. Implement Schema Markup</h3>\n\n\n\n<p>Schema markup or <a href=\"https://aioseo.com/what-is-structured-data-and-how-does-it-impact-seo/\" title=\"What is Structured Data and How Does it Impact SEO?\">structured data</a> is a type of microdata used to describe a page’s contents to search engines. Implementing it results in more descriptive and visually appealing rich snippets on SERPs.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"875\" height=\"542\" src=\"https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO.jpg\" alt=\"\" class=\"wp-image-239801\" srcset=\"https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO.jpg 875w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-300x186.jpg 300w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-768x476.jpg 768w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-600x372.jpg 600w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-97x60.jpg 97w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-145x90.jpg 145w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Implementing schema is super-easy with a tool like AIOSEO, as you don’t need to touch a single line of code.</p>\n\n\n\n<p>We&#8217;ve created an in-depth tutorial on <a href=\"https://aioseo.com/how-to-create-custom-schema-markup-in-wordpress/\" title=\"How to Create Custom Schema Markup in WordPress\">implementing schema markup in WordPress</a>. Check it out so you tick this item off your SEO checklist. </p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-50-write-engaging-intros\">52. Write Engaging Intros</h3>\n\n\n\n<p>Your introduction is an opportunity to hook readers and convince them to read on. Poorly written, it results in high bounce rates, which are bad for SEO. On the other hand, engaging intros result in readers spending more time on your site. That’s great for SEO as it signals search engines that your content is valuable.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-51-use-multimedia-to-increase-engagement\">53. Use Multimedia to Increase Engagement</h3>\n\n\n\n<p>The more people engage with your content, the more search engines consider it worth serving to users. This is why you must include multimedia in your content. It increases the engagement rates of your content. That’s because people love images, gifs, videos, and any other type of visual content. Multimedia content also gives you a chance to utilize your keywords, as you can inject them into your alt tags.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-52-publish-content-regularly\">54. Publish Content Regularly</h3>\n\n\n\n<p>Search engines love websites that are updated regularly. This signals that they are a resource of timely and relevant content. That’s why you must publish content regularly. To help you do this, create a content calendar that will help direct your content creation and keep you regular in your publishing.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-53-keep-an-eye-on-your-analytics\">55. Keep an Eye on Your Analytics</h3>\n\n\n\n<p>To know if you&#8217;re meeting your <a href=\"https://aioseo.com/how-to-set-seo-goals-that-boost-rankings/\" title=\"How to Set SEO Goals that Help Boost Rankings [Beginner’s Guide]\">SEO goals</a>, you need to monitor your performance. That&#8217;s why keeping your eye on your analytics is crucial. Thankfully, you can do that right from within your WordPress using AIOSEO&#8217;s Search Statistics module.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"387\" src=\"https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard.png\" alt=\"Search Statistics dashboard.\" class=\"wp-image-218366\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard.png 702w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-300x165.png 300w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-600x331.png 600w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-109x60.png 109w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-163x90.png 163w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>For step-by-step directions, check out our tutorial on <a href=\"https://aioseo.com/how-to-monitor-seo-performance-in-wordpress/\" title=\"How to Monitor SEO Performance in WordPress\">monitoring your SEO performance</a> in WordPress.</p>\n\n\n\n<p>You can also use a Google Analytics tool like <a href=\"https://www.monsterinsights.com\" target=\"_blank\" rel=\"noopener\" title=\"MonsterInsights - WordPress Analytics Plugin\">MonsterInsights</a>, or others to keep track of your SEO performance. This will help you know if you&#8217;re making headway or not. It will also help you know what to improve to build better iterations of your SEO campaigns. These are definitely great tools to help ensure you get the most mileage out of your SEO checklist.</p>\n\n\n\n<div class=\"wp-block-columns trend-checklist-download-form has-theme-foreground-background-color has-background is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center content-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Download A Free SEO Checklist</h3>\n\n\n\n<p class=\"has-normal-font-size\">Access our comprehensive SEO Checklist with a single click. We&#8217;ll deliver it straight to you, putting actionable items with SEO tools and tutorials right at your fingertips.</p>\n\n\n\n<p class=\"has-normal-font-size\">Enter your name and email to download a free SEO checklist.</p>\n\n\n<style id=\"wpforms-css-vars-root\">\n				:root {\n					--wpforms-field-border-radius: 3px;\n--wpforms-field-background-color: #ffffff;\n--wpforms-field-border-color: rgba( 0, 0, 0, 0.25 );\n--wpforms-field-text-color: rgba( 0, 0, 0, 0.7 );\n--wpforms-label-color: rgba( 0, 0, 0, 0.85 );\n--wpforms-label-sublabel-color: rgba( 0, 0, 0, 0.55 );\n--wpforms-label-error-color: #d63637;\n--wpforms-button-border-radius: 3px;\n--wpforms-button-background-color: #066aab;\n--wpforms-button-text-color: #ffffff;\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n\n				}\n			</style><div class=\"wpforms-container wpforms-block wpforms-block-b7e8bead-9b26-471c-9477-686d05c26f0e wpforms-render-modern\" id=\"wpforms-241972\"><form id=\"wpforms-form-241972\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"241972\" method=\"post\" enctype=\"multipart/form-data\" action=\"/feed/\" data-token=\"fdd0d4beaf57f85a0318077ebe416dda\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.</noscript><div class=\"wpforms-hidden\" id=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.</div><div class=\"wpforms-field-container\"><div id=\"wpforms-241972-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-type=\"name\" data-field-id=\"1\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-241972-field_1\" aria-hidden=\"false\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*</span></label><input type=\"text\" id=\"wpforms-241972-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Name\" aria-errormessage=\"wpforms-241972-field_1-error\" required></div><div id=\"wpforms-241972-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-type=\"email\" data-field-id=\"2\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-241972-field_2\" aria-hidden=\"false\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*</span></label><input type=\"email\" id=\"wpforms-241972-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Email\" spellcheck=\"false\" aria-errormessage=\"wpforms-241972-field_2-error\" required></div></div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"241972\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"445705\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-241972\" class=\"wpforms-submit\" data-alt-text=\"Downloading...\" data-submit-text=\"Get My Free SEO Checklist\" aria-live=\"assertive\" value=\"wpforms-submit\">Get My Free SEO Checklist</button><img decoding=\"async\" src=\"https://aioseo.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"></div></form></div>  <!-- .wpforms-container --></div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"805\" src=\"https://aioseo.com/wp-content/uploads/2023/10/seo-checklist.png\" alt=\"\" class=\"wp-image-241982\" srcset=\"https://aioseo.com/wp-content/uploads/2023/10/seo-checklist.png 720w, https://aioseo.com/wp-content/uploads/2023/10/seo-checklist-268x300.png 268w, https://aioseo.com/wp-content/uploads/2023/10/seo-checklist-600x671.png 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" /></figure>\n</div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-get-a-head-start-with-this-seo-checklist\">Get a Head Start with this SEO Checklist</h2>\n\n\n\n<p>SEO is an ever-evolving discipline. While this post may not contain everything required to optimize your WordPress website for search engines and people, this SEO checklist will certainly give you a great head start.  Go ahead and make the changes you need to in your <a href=\"https://aioseo.com/ultimate-wordpress-seo-guide/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"SEO strategy\">SEO strategy</a> and website.</p>\n\n\n\n<p>We hope this post has helped you know the top WordPress SEO tips you can implement on your site. You may also want to check out other articles on our blog, like our <a href=\"https://aioseo.com/seo-mistakes-every-small-business-should-avoid/\" title=\"8 SEO Mistakes Every Small Business Should Avoid\">guide to common SEO mistakes to avoid</a> or our tutorial on <a href=\"https://aioseo.com/html-tags-for-seo/\" title=\"HTML Tags for SEO: What WordPress Users Need to Know\">using HTML tags for SEO</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/seo-checklist/\">50+ SEO Checklist for WordPress – The Complete Guide for 2024</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"https://aioseo.com/seo-checklist/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"16 Best Customer Acquisition Tools for WordPress Businesses [2024 Edition]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:154:\"https://aioseo.com/best-customer-acquisition-tools-for-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=best-customer-acquisition-tools-for-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://aioseo.com/best-customer-acquisition-tools-for-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 01 Feb 2024 14:06:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:26:\"Customer Acquisition Tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"lead generation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:5:\"sales\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=263889\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:475:\"<p>Looking for the best customer acquisition tools to attract new leads to your business? Customer acquisition is one of the biggest problems facing businesses of all sizes. To make it easier, you need the right strategies and tools. In this&#8230;</p>\nThe post <a href=\"https://aioseo.com/best-customer-acquisition-tools-for-wordpress/\">16 Best Customer Acquisition Tools for WordPress Businesses [2024 Edition]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:49902:\"<p>Looking for the best customer acquisition tools to attract new leads to your business?</p>\n\n\n\n<p>Customer acquisition is one of the biggest problems facing businesses of all sizes. To make it easier, you need the right strategies and tools.</p>\n\n\n\n<p>In this article, we’ll show you the best customer acquisition tools you can use to generate leads and acquire new customers.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-customer-acquisition\">What is Customer Acquisition?</a><ul><li><a href=\"#aioseo-understanding-customer-acquisition-channels\">Understanding Customer Acquisition Channels</a><ul><li><a href=\"#aioseo-search-engine-optimization-seo\">Search Engine Optimization (SEO)</a></li><li><a href=\"#aioseo-social-media-marketing-smm\">Social Media Marketing (SMM)</a></li><li><a href=\"#aioseo-email-marketing\">Email Marketing</a></li><li><a href=\"#aioseo-content-marketing\">Content Marketing</a></li></ul></li></ul></li><li><a href=\"#aioseo-16-best-customer-acquisition-tools-our-top-picks\">16 Best Customer Acquisition Tools: Our Top Picks</a><ul><li><a href=\"#aioseo-1-all-in-one-seo-aioseo\">1. All In One SEO (AIOSEO)</a></li><li><a href=\"#aioseo-2-wpforms\">2. WPForms</a></li><li><a href=\"#aioseo-3-optinmonster\">3. OptinMonster</a></li><li><a href=\"#aioseo-4-monsterinsights\">4. MonsterInsights</a></li><li><a href=\"#aioseo-5-seedprod\">5. SeedProd</a></li><li><a href=\"#aioseo-6-thrive-architect\">6. Thrive Architect</a></li><li><a href=\"#aioseo-7-thrive-leads\">7. Thrive Leads</a></li><li><a href=\"#aioseo-8-pushengage\">8. PushEngage</a></li><li><a href=\"#aioseo-9-trustpulse\">9. TrustPulse</a></li><li><a href=\"#aioseo-10-rafflepress\">10. RafflePress</a></li><li><a href=\"#aioseo-11-thrive-ovation\">11. Thrive Ovation</a></li><li><a href=\"#aioseo-12-funnelkit-formerly-woofunnels\">12. FunnelKit (formerly WooFunnels)</a></li><li><a href=\"#aioseo-13-referral-candy\">13. Referral Candy</a></li><li><a href=\"#aioseo-14-livechat\">14. LiveChat</a></li><li><a href=\"#aioseo-15-constant-contact\">15. Constant Contact</a></li><li><a href=\"#aioseo-16-drip\">16. Drip</a></li></ul></li><li><a href=\"#aioseo-customer-acquisition-tools-your-faqs-answered\">Customer Acquisition Tools: Your FAQs Answered</a><ul><li><a href=\"#aioseo-what-are-customer-acquisition-tools\">What are customer acquisition tools?</a></li><li><a href=\"#aioseo-how-do-i-choose-the-right-customer-acquisition-tool-for-my-business\">How do I choose the right customer acquisition tool for my business?</a></li><li><a href=\"#aioseo-which-is-the-best-customer-acquisition-tool-for-wordpress\">Which is the best customer acquisition tool for WordPress?</a></li></ul></li><li><a href=\"#aioseo-the-best-customer-acquisition-tools-our-expert-picks\">The Best Customer Acquisition Tools: Our Expert Picks</a></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-is-customer-acquisition\">What is Customer Acquisition?</h2>\n\n\n\n<p>Customer acquisition refers to the process of attracting, converting, and retaining customers. It involves a strategic approach to engaging potential customers, nurturing their interest, and guiding them through the sales funnel to make a purchase.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-understanding-customer-acquisition-channels\">Understanding Customer Acquisition Channels</h3>\n\n\n\n<p>There are several customer acquisition channels you can use to grow your business. Some of the main ones include:</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-search-engine-optimization-seo\">Search Engine Optimization (SEO)</h4>\n\n\n\n<p>Search engine optimization (SEO) is the practice of improving your site and its content to increase visibility on search engines when people search for keywords and topics related to your business.</p>\n\n\n\n<p>SEO is one of the best organic customer acquisition channels as it improves your online visibility. This results in your target audience finding you easily. It’s also a great channel for attracting inbound leads.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-social-media-marketing-smm\">Social Media Marketing (SMM)</h4>\n\n\n\n<p>Social Media Marketing leverages social networks to connect with your audience, build brand awareness, and drive traffic to your website. Engaging content and targeted advertising on social platforms like Facebook, Instagram, and X (Twitter) can significantly contribute to customer acquisition.</p>\n\n\n\n<p>Check out our <a href=\"https://aioseo.com/seo-vs-social-media/\" title=\"SEO vs. Social Media: How Do Their Roles Differ in Digital Marketing?\">SEO vs. social media</a> article to know how their roles differ in digital marketing.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-email-marketing\">Email Marketing</h4>\n\n\n\n<p>Email marketing remains a cornerstone of customer acquisition. Building and nurturing an email list allows you to communicate directly with your audience, deliver personalized content, and guide them through the customer journey. Email is also a great tool to increase your average customer lifetime value (CLV).&nbsp;</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-content-marketing\">Content Marketing</h4>\n\n\n\n<p>Content marketing focuses on creating valuable and relevant content to attract and engage a specific audience. Blog posts, articles, videos, infographics, and other forms of content help businesses establish authority in their industry and attract potential customers.</p>\n\n\n\n<p>These 4 channels comprise the bulk of the most used customer acquisition channels in digital marketing. There are many <a href=\"https://aioseo.com/what-is-a-plugin-beginners-guide-to-wordpress-plugins/\" title=\"What is a Plugin? The Beginner’s Guide to WordPress Plugins\">WordPress plugins</a> and tools you can leverage to capture customers using each channel effectively.&nbsp;&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-16-best-customer-acquisition-tools-our-top-picks\">16 Best Customer Acquisition Tools: Our Top Picks</h2>\n\n\n\n<p>Ready to shop for the best customer acquisition tools for your business?</p>\n\n\n\n<p>Let’s jump right in.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-all-in-one-seo-aioseo\">1. <a href=\"https://aioseo.com\" target=\"_blank\" title=\"All in One SEO - WordPress SEO Plugin and Toolkit\" rel=\"noopener\">All In One SEO</a> (AIOSEO)&nbsp;</h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh7-us.googleusercontent.com/23Y1O2ccsSaqFsfYZ4Rq3eWXhOKq_3iDRQ3Dmt78qKRvusBNsjyv34UILgaNrlV5dFM8RZCA4bW-gNqfTd4UuTFFCvimIYDQ26zYpHa55PhS1dfxSdIHfG_7oNS-0yiJjvbN-F9_YcSTAZDKLeFxpnw\" alt=\"AIOSEO is a powerful tool that can help you add review schema on your site, making it one of the best WordPress product review plugins.\" title=\"AIOSEO is a powerful tool that can help you maintain the links on your site.\"/></figure>\n\n\n\n<p><a href=\"https://aioseo.com/\">AIOSEO</a> is the best customer acquisition tool in the SEO category. It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active installs. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/new-supercharge-your-seo-and-content-strategy-with-cornerstone-content/\" title=\"[New] Supercharge Your SEO and Content Strategy with Cornerstone Content in AIOSEO 4.4.8\">Cornerstone Content</a></strong>: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\" title=\"Author SEO – Google E-E-A-T Addon\">Author SEO</a>: Easily demonstrate Google&#8217;s E-E-A-T in WordPress.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Search Statistics</a></strong>: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/seo-revisions/\" title=\"SEO Revisions\">SEO Revisions</a>:</strong> Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">Advanced Robots.txt Generator</a></strong>: Easily generate and customize your robots.txt file for better crawling and indexing.&nbsp;</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/truseo-score-analysis/\" title=\"TruSEO On-Page Analysis\">TruSEO Highlighter</a></strong>: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings\">Next-gen Schema generator</a></strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">Redirection Manager</a></strong><a href=\"https://aioseo.com/features/redirection-manager/\">:</a> Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a></strong>: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/what-is-the-seo-preview-tool/\" title=\"What is the SEO Preview Tool (And How to Use it to Drive More Traffic)?\">SEO Preview</a></strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/indexnow/\" title=\"IndexNow\">IndexNow</a></strong>: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/smart-xml-sitemaps/\" title=\"Smart XML Sitemaps\">Sitemap generator</a></strong>: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>AIOSEO also has many other features to help you boost your <a href=\"https://aioseo.com/how-to-dominate-local-search-small-business-wordpress-guide/\" title=\"How to Dominate Local Search: Small Business WordPress Guide\">local SEO</a>, <a href=\"https://aioseo.com/on-page-seo-checklist-wordpress/\" title=\"On-Page SEO Checklist: The Easy Way to Optimize WordPress Content\">on-page SEO</a>, and <a href=\"https://aioseo.com/what-is-technical-seo-the-best-checklist-in-2022/\" title=\"What Is Technical SEO? The Best Checklist in 2024\">technical SEO</a>.&nbsp; And if you run a WooCommerce-built online store, AIOSEO has a specific module tailored for <a href=\"https://aioseo.com/features/woocommerce-seo/\" title=\"WooCommerce SEO\">WooCommerce SEO</a>.</p>\n\n\n\n<p>Because AIOSEO helps you drive organic traffic to your site, it helps reduce your customer acquisition costs (CAC). CAC is an important metric as it helps you assign real value to your marketing efforts.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">detailed installation guide</a>.</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $49.60. A free plan is also available.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-wpforms\">2. <a href=\"https://wpforms.com\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\" rel=\"noopener\">WPForms</a></h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wpforms.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-1024x599.png\" alt=\"WPForms home page.\" class=\"wp-image-208146\" srcset=\"https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-1024x599.png 1024w, https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-300x176.png 300w, https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-768x449.png 768w, https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-600x351.png 600w, https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-103x60.png 103w, https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin-154x90.png 154w, https://aioseo.com/wp-content/uploads/2023/07/wpforms-homepage-best-wordpress-form-plugin.png 1080w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://wpforms.com\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\" rel=\"noopener\">WPForms</a> is one of the best customer acquisition tools for WordPress, as it helps you collect leads from your site. With over 6 million professionals using the plugin, you can rest assured it is effective.</p>\n\n\n\n<p>WPForms is a powerful contact form plugin that helps you capture visitor information without adding friction to the overall user experience. The best part is the plugin is easy to install and deploy thanks to the user-friendly drag-and-drop builder functionality. Plus, it has over 1300 templates to help you get started faster.</p>\n\n\n\n<p>Besides contact forms, you can easily create email subscription forms, online order forms, payment forms, surveys, polls, and all other online forms. All this with just a few clicks. The plugin also integrates with most of the popular marketing and payment platforms. Examples include platforms like Stripe, PayPal, Square, and Authorize.net. These integrations help you build payment forms in less than 5 minutes, making customer acquisition easier.</p>\n\n\n\n<p>If customer acquisition is your priority, consider installing WPForms to your WordPress site ASAP!</p>\n\n\n\n<p><strong>Pricing</strong>: Free. Paid plans start at $49.50/year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-optinmonster\">3. <a href=\"https://optinmonster.com\" target=\"_blank\" title=\"OptinMonster - Lead Generation &amp; Conversion Optimization Tool\" rel=\"noopener\">OptinMonster</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://optinmonster.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"313\" src=\"https://aioseo.com/wp-content/uploads/2023/08/optinmonster-homepage.png\" alt=\"\" class=\"wp-image-221996\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/optinmonster-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/optinmonster-homepage-300x134.png 300w, https://aioseo.com/wp-content/uploads/2023/08/optinmonster-homepage-600x268.png 600w, https://aioseo.com/wp-content/uploads/2023/08/optinmonster-homepage-135x60.png 135w, https://aioseo.com/wp-content/uploads/2023/08/optinmonster-homepage-202x90.png 202w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://optinmonster.com\" target=\"_blank\" title=\"OptinMonster - Lead Generation &amp; Conversion Optimization Tool\" rel=\"noopener\">OptinMonster</a> is another WordPress plugin that tops many of the best customer acquisition tools lists. That’s because it’s a very capable conversion rate optimization (CRO) plugin that works well with WordPress sites. You can use the tool to generate leads organically and grow your subscriber and customer base.&nbsp;</p>\n\n\n\n<p>You can also use OptinMonster’s robust customization options to increase signups, reduce cart abandonment, increase sales, grow your email list, and more. OptinMonster is the perfect tool for creating highly targeted offers that turn visitors into customers. For example, you can <a href=\"https://aioseo.com/best-wordpress-popup-plugins/\" title=\"6 Best WordPress Popup Plugins to Skyrocket Leads &amp; Sales\">show your popups</a> based on the items in your customer’s cart, a blog post they’re on, and much more.</p>\n\n\n\n<p>Plus, with OptinMonster’s drag-and-drop builder, creating eye-catching popups that can help grow your business is easy.</p>\n\n\n\n<p>If you want to use your website to acquire customers, OptinMonster is one of the <a href=\"https://aioseo.com/best-wordpress-plugins/\" title=\"32 Best WordPress Plugins in 2024 [Paid and Free]\">best WordPress plugins</a> to help you do that.</p>\n\n\n\n<p><strong>Pricing</strong>: Starts at $9/month (billed annually).</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-monsterinsights\">4. <a href=\"https://www.monsterinsights.com\" target=\"_blank\" title=\"MonsterInsights - WordPress Analytics Plugin\" rel=\"noopener\">MonsterInsights</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://www.monsterinsights.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"410\" src=\"https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-ecommerce-plugins-monsterinsights.png\" alt=\"MonsterInsights home page\" class=\"wp-image-163394\" srcset=\"https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-ecommerce-plugins-monsterinsights.png 702w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-ecommerce-plugins-monsterinsights-300x175.png 300w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-ecommerce-plugins-monsterinsights-600x350.png 600w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-ecommerce-plugins-monsterinsights-103x60.png 103w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-ecommerce-plugins-monsterinsights-154x90.png 154w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://www.monsterinsights.com\" target=\"_blank\" title=\"MonsterInsights - WordPress Analytics Plugin\" rel=\"noopener\">MonsterInsights</a> is the best WordPress Google Analytics plugin on the market. Over 3 million users love it for its intuitive and easy-to-use interface. The plugin gives you deep insights into how visitors interact with your website. This is vital data you can use to increase your customer acquisition rate (CAR).</p>\n\n\n\n<p>You can track where your site visitors come from and user behavior. This gives you vital insights into what your visitors want and how you can best optimize your site and content for maximum conversions.</p>\n\n\n\n<p>MonsterInsights gives you all the power of Google Analytics but with a more user-friendly interface. That means you get all the data you need to run a successful site. And that data is conveniently placed in your WordPress dashboard.</p>\n\n\n\n<p>And if you use WooCommerce or <a href=\"https://easydigitaldownloads.com\" target=\"_blank\" title=\"Easy Digital Downloads - WordPress eCommerce plugin\" rel=\"noopener\">Easy Digital Downloads</a> to sell on your website, MonsterInsights also offers enhanced eCommerce tracking features. These help you to optimize your site, increasing the rate at which you convert visitors into customers.</p>\n\n\n\n<p><strong>Pricing</strong>: Starts at $99.50/year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-seedprod\">5. <a href=\"https://www.seedprod.com\" target=\"_blank\" title=\"SeedProd - Best Drag &amp; Drop WordPress Website Builder\" rel=\"noopener\">SeedProd</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://www.seedprod.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"706\" height=\"400\" src=\"https://aioseo.com/wp-content/uploads/2020/06/best-free-wordpress-plugins-seedprod.png\" alt=\"SeedProd is one of the best customer acquisition tools for WordPress.\" class=\"wp-image-99505\" srcset=\"https://aioseo.com/wp-content/uploads/2020/06/best-free-wordpress-plugins-seedprod.png 706w, https://aioseo.com/wp-content/uploads/2020/06/best-free-wordpress-plugins-seedprod-300x170.png 300w, https://aioseo.com/wp-content/uploads/2020/06/best-free-wordpress-plugins-seedprod-600x340.png 600w\" sizes=\"(max-width: 706px) 100vw, 706px\" /></a></figure>\n\n\n\n<p><a href=\"https://www.seedprod.com\" target=\"_blank\" title=\"SeedProd - Best Drag &amp; Drop WordPress Website Builder\" rel=\"noopener\">SeedProd</a> is undoubtedly the best landing page plugin for WordPress and is used by over 1 million professionals. Landing pages are a fantastic customer acquisition tool as they help you provide a focused and targeted experience for visitors interested in your product or service.&nbsp;</p>\n\n\n\n<p>SeedProd makes building landing pages super easy thanks to its powerful drag-and-drop functionality and beautiful templates. It also has pre-designed sections like headers and calls to action that you can place anywhere on your page. These make building landing pages a breeze, even if you don’t have any technical or coding skills.</p>\n\n\n\n<p>SeedProd is popular for its versatility. You can use the plugin to create any type of landing page to help you get more customers. Examples include sales pages, opt-in pages, webinar pages, newsletter sign-ups, and more. And with so many customization options, you can create unique landing pages that stand out.</p>\n\n\n\n<p>And because of the powerful <a href=\"https://aioseo.com/features/seedprod-and-aioseo-integration/\" title=\"SeedProd and AIOSEO Integration\">AIOSEO/SeedProd integration</a>, optimizing your landing page for search has never been easier.&nbsp;</p>\n\n\n\n<p><strong>Pricing</strong>: Starts from $39.50.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-thrive-architect\">6. <a href=\"https://thrivethemes.com/architect\" target=\"_blank\" title=\"Thrive Architect - Drag &amp; Drop WordPress Page Builder\" rel=\"noopener\">Thrive Architect</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://thrivethemes.com/architect\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-architect-1-1.png\" alt=\"Thrive Architect home page\" class=\"wp-image-277213\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-architect-1-1.png 800w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-architect-1-1-300x171.png 300w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-architect-1-1-768x437.png 768w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-architect-1-1-600x341.png 600w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://thrivethemes.com/architect\" target=\"_blank\" title=\"Thrive Architect - Drag &amp; Drop WordPress Page Builder\" rel=\"noopener\">Thrive Architect</a> is another WordPress page builder plugin that deserves a top spot on any list of customer acquisition tools. Like SeedProd, it’s a powerful and versatile page builder that makes it easy to build any type of landing page on your site.</p>\n\n\n\n<p>With 320+ pre-designed landing page templates optimized for <a href=\"https://www.monsterinsights.com/best-lead-generation-plugins-for-wordpress/\" target=\"_blank\" rel=\"noopener\" title=\"\">lead generation</a> and conversions, Thrive Architect makes these a breeze to whip up thanks to its intuitive visual editor. Plus, the drag-and-drop builder makes it super easy to customize the templates to suit your specific needs.&nbsp;</p>\n\n\n\n<p>Thrive Architect also has built-in elements that can help boost your conversion rates. Examples include countdown timers, testimonials, call-to-action buttons, and opt-in forms.</p>\n\n\n\n<p><strong>Pricing</strong>: Thrive Architect starts at $99year when purchased separately. You can also buy it as part of a bundle with other Thrive plugins for $299/year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-thrive-leads\">7. <a href=\"https://thrivethemes.com/leads\" target=\"_blank\" title=\"Thrive Leads - WordPress Popup Plugin\" rel=\"noopener\">Thrive Leads</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://thrivethemes.com/leads\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"330\" src=\"https://aioseo.com/wp-content/uploads/2023/08/thrive-leads-homepage.png\" alt=\"Thrive Leads is one of the best WordPress customer acquisition tools.\" class=\"wp-image-221995\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/thrive-leads-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/thrive-leads-homepage-300x141.png 300w, https://aioseo.com/wp-content/uploads/2023/08/thrive-leads-homepage-600x282.png 600w, https://aioseo.com/wp-content/uploads/2023/08/thrive-leads-homepage-128x60.png 128w, https://aioseo.com/wp-content/uploads/2023/08/thrive-leads-homepage-191x90.png 191w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://thrivethemes.com/leads\" target=\"_blank\" title=\"Thrive Leads - WordPress Popup Plugin\" rel=\"noopener\">Thrive Leads</a> is another customer acquisition tool from the team at Thrive Themes. It’s one of the best WordPress lead generation plugins for growing your email list and customer base. Some features that make Thrive Leads popular include opt-in forms (including 2-step opt-ins), lightbox forms, and slide-in forms. This makes it super easy to capture leads on your site.</p>\n\n\n\n<p>Besides growing your list, Thrive Leads is also built with conversion rate optimization (CRO) in mind. It has powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and more.</p>\n\n\n\n<p>If you want to supercharge the growth of your email list, then Thrive Leads is the best WordPress lead generation plugin for you.</p>\n\n\n\n<p>So, if you’re looking for a customer acquisition tool that works well in the email marketing channel, Thrive Leads is it.</p>\n\n\n\n<p><strong>Pricing</strong>: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-pushengage\">8. <a href=\"https://pushengage.com\" target=\"_blank\" title=\"PushEngage - Best Web Push Notification Software\" rel=\"noopener\">PushEngage</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://pushengage.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"700\" height=\"391\" src=\"https://aioseo.com/wp-content/uploads/2021/07/push-engage.png\" alt=\"PushEngage home page.\" class=\"wp-image-48003\" srcset=\"https://aioseo.com/wp-content/uploads/2021/07/push-engage.png 700w, https://aioseo.com/wp-content/uploads/2021/07/push-engage-300x168.png 300w, https://aioseo.com/wp-content/uploads/2021/07/push-engage-600x335.png 600w, https://aioseo.com/wp-content/uploads/2021/07/push-engage-107x60.png 107w, https://aioseo.com/wp-content/uploads/2021/07/push-engage-161x90.png 161w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></a></figure>\n\n\n\n<p><a href=\"https://pushengage.com\" target=\"_blank\" title=\"PushEngage - Best Web Push Notification Software\" rel=\"noopener\">PushEngage</a> is one of the best push notification software on the market. It’s an important plugin to install on your WordPress, as web push notifications can help you attract visitors back to your site. This gives you a second shot at converting them into paying customers.&nbsp;</p>\n\n\n\n<p>PushEngage sends popup notifications straight to users’ desktop and mobile browsers. Setting up push notifications with the plugin is super easy. And once you’re done, you can schedule your push notifications. This helps automate the process of notifying users whenever you publish a blog post or announce new products. You can also automatically send cart abandonment reminders, price drop alerts, custom messages, and more.&nbsp;</p>\n\n\n\n<p>The best part about using a plugin like PushEngage is that you can communicate with your website visitors even if they haven’t subscribed to your email list. This, and other benefits, definitely make it one of the best customer acquisition tools to consider for your business.</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $9/month.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-trustpulse\">9. <a href=\"https://trustpulse.com\" target=\"_blank\" title=\"TrustPulse - Social Proof Software to Grow Conversions\" rel=\"noopener\">TrustPulse</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://trustpulse.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"462\" src=\"https://aioseo.com/wp-content/uploads/2022/11/best-product-review-plugins-trustpulse.png\" alt=\"TrustPulse home page.\" class=\"wp-image-139502\" srcset=\"https://aioseo.com/wp-content/uploads/2022/11/best-product-review-plugins-trustpulse.png 702w, https://aioseo.com/wp-content/uploads/2022/11/best-product-review-plugins-trustpulse-300x197.png 300w, https://aioseo.com/wp-content/uploads/2022/11/best-product-review-plugins-trustpulse-600x395.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://trustpulse.com\" target=\"_blank\" title=\"TrustPulse - Social Proof Software to Grow Conversions\" rel=\"noopener\">TrustPulse</a> is another WordPress plugin that ranks well among customer acquisition tools. It’s a FOMO (fear of missing out) and social proof plugin that shows notifications to your visitors as they browse your website. Notifications include user engagement, purchases, popular products, and signups. These are designed to help gain your visitors&#8217; trust and create a sense of urgency. As a result, your site visitors are encouraged to take action.</p>\n\n\n\n<p>The best part is you don’t need any technical knowledge to get TrustPulse running on your site. Once installed, the plugin will automatically track user activity on your site and use this data to create personalized popups. All you have to do is customize the notification text and choose the data you want to display to visitors.</p>\n\n\n\n<p>Besides on-site notifications, you can also use TrustPulse to create and display action messages. These messages ask site visitors to take certain actions, such as clicking on your popup to sign up, reading a particular blog post, and more.&nbsp;</p>\n\n\n\n<p>In a nutshell, TrustPulse is a WordPress plugin that can help you gain visitors’ by leveraging social proof. As a result, your conversion rates are bound to soar, resulting in your customer base growing.</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $5/month.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-10-rafflepress\">10. <a href=\"https://www.rafflepress.com\" target=\"_blank\" title=\"RafflePress - WordPress Giveaway Plugin\" rel=\"noopener\">RafflePress</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://www.rafflepress.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"277\" src=\"https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-lead-generation-plugins-rafflepress-1.png\" alt=\"RafflePress home page\" class=\"wp-image-163409\" srcset=\"https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-lead-generation-plugins-rafflepress-1.png 702w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-lead-generation-plugins-rafflepress-1-300x118.png 300w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-lead-generation-plugins-rafflepress-1-600x237.png 600w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-lead-generation-plugins-rafflepress-1-152x60.png 152w, https://aioseo.com/wp-content/uploads/2023/02/best-wordpress-lead-generation-plugins-rafflepress-1-228x90.png 228w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://www.rafflepress.com\" target=\"_blank\" title=\"RafflePress - WordPress Giveaway Plugin\" rel=\"noopener\">RafflePress</a> is the best WordPress giveaway plugin, making it an excellent tool for growing your email list, increasing website traffic, and social media followers. All these make it an excellent customer acquisition tool as well.&nbsp;</p>\n\n\n\n<p>Creating viral contests and giveaways is super easy with RafflePress’s drag-and-drop giveaway builder. The cherry on top is that RafflePress also has a landing page builder. This makes driving traffic to your contests easy. Once you’ve set up one, users simply need to click a button and follow to enter your giveaway. And to ensure your contests are fair, the plugin comes with in-built fraud protection.</p>\n\n\n\n<p>Unlike most contest plugins, RafflePress has a built-in viral sharing feature that rewards users with bonus entries if they refer a friend or share your giveaway on social media. That way, you can encourage more engagement with your campaign, resulting in more leads and traffic.</p>\n\n\n\n<p><strong>Pricing</strong>: Starts from $39.50/year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-11-thrive-ovation\">11. <a href=\"https://thrivethemes.com/ovation\" target=\"_blank\" title=\"Thrive Ovation - WordPress Testimonials Plugin\" rel=\"noopener\">Thrive Ovation</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://thrivethemes.com/ovation\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1002\" height=\"548\" src=\"https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-ovation.png\" alt=\"Thrive Ovation home page.\" class=\"wp-image-277222\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-ovation.png 1002w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-ovation-300x164.png 300w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-ovation-768x420.png 768w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-thrive-ovation-600x328.png 600w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://thrivethemes.com/ovation\" target=\"_blank\" title=\"Thrive Ovation - WordPress Testimonials Plugin\" rel=\"noopener\">Thrive Ovation</a> is an excellent testimonial management plugin that helps you leverage social proof to attract customers. Testimonials are a great form of social proof that helps convince prospects that your product is the right one for them. This makes the plugin one of the best customer acquisition tools for WordPress.</p>\n\n\n\n<p>Thrive Ovation helps you transform any WordPress comment or social media comment on Facebook and Twitter into a beautiful testimonial. You can also use the plugin to create dedicated landing pages to collect testimonials from satisfied customers.</p>\n\n\n\n<p>The best part is Thrive Ovation captures the name and photo of the person who left the comment. And being in the same stable as Thrive Architect and Thrive Leads, the plugin is bound to deliver.</p>\n\n\n\n<p><strong>Pricing</strong>: Thrive Ovation starts at $49/year. You can also get huge savings by getting the entire Thrive Suite for&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-12-funnelkit-formerly-woofunnels\">12. <a href=\"https://funnelkit.com/\" target=\"_blank\" rel=\"noopener\" title=\"FunnelKit\">FunnelKit (formerly WooFunnels)</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://funnelkit.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"426\" src=\"https://aioseo.com/wp-content/uploads/2023/05/best-woocommerce-plugins-funnelkit.png\" alt=\"FunnelKit home page\" class=\"wp-image-185881\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/best-woocommerce-plugins-funnelkit.png 702w, https://aioseo.com/wp-content/uploads/2023/05/best-woocommerce-plugins-funnelkit-300x182.png 300w, https://aioseo.com/wp-content/uploads/2023/05/best-woocommerce-plugins-funnelkit-600x364.png 600w, https://aioseo.com/wp-content/uploads/2023/05/best-woocommerce-plugins-funnelkit-99x60.png 99w, https://aioseo.com/wp-content/uploads/2023/05/best-woocommerce-plugins-funnelkit-148x90.png 148w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://funnelkit.com/\" target=\"_blank\" rel=\"noopener\" title=\"FunnelKit\">FunnelKit</a> is a powerful sales funnel builder that lets you create high-converting checkout pages, abandoned cart recovery, one-click upsells and various other automations to help drive more sales.</p>\n\n\n\n<p>Building funnels has never been easy. But FunnelKit makes it super easy, thanks to the customizable templates designed to help you get started. You can also create reusable workflows to help you launch your marketing funnels and automations faster.</p>\n\n\n\n<p>For improved conversions, FunnelKit has a built-in split testing function that helps you optimize your campaigns for maximum impact. You can easily A/B test elements in your funnel, like campaign copy, headlines, CTAs, and more.</p>\n\n\n\n<p>FunnelKit is undoubtedly one of the best WordPress plugins for brands that want to boost their customer acquisition through optimized sales funnels and marketing automation.</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $99.50 per year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-13-referral-candy\">13. <a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noopener\" title=\"ReferralCandy\">Referral Candy</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"328\" src=\"https://aioseo.com/wp-content/uploads/2023/04/best-woocommerce-plugins-referral-candy.png\" alt=\"Referral Candy home page\" class=\"wp-image-179321\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/best-woocommerce-plugins-referral-candy.png 702w, https://aioseo.com/wp-content/uploads/2023/04/best-woocommerce-plugins-referral-candy-300x140.png 300w, https://aioseo.com/wp-content/uploads/2023/04/best-woocommerce-plugins-referral-candy-600x280.png 600w, https://aioseo.com/wp-content/uploads/2023/04/best-woocommerce-plugins-referral-candy-128x60.png 128w, https://aioseo.com/wp-content/uploads/2023/04/best-woocommerce-plugins-referral-candy-193x90.png 193w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/referralcandy/\" title=\"ReferralCandy\">Referral Candy</a> is a plugin that helps you run referral programs on your site. The plugin lets you set up a rewards system for customers who refer their friends and family. In essence, it’s a customer acquisition tool that enables you to turn your loyal customers into your sales and marketing team.</p>\n\n\n\n<p>This makes Referral Candy one of the best customer acquisition tools for reducing your CAC.</p>\n\n\n\n<p>ReferralCandy enables you to leverage word-of-mouth marketing (WOMM). Studies show that consumers referred by someone they know are 4X more likely to become customers. That’s why Referral Candy should be one of the customer acquisition tools in your toolbox.</p>\n\n\n\n<p>With ReferralCandy, you can get your existing customers to be a part of your customer acquisition engine, giving you more credibility and resulting in more sales. And all that at an affordable cost!</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $47/year.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-14-livechat\">14. <a href=\"https://aioseo.com/recommends/livechat-2/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"LiveChat\">LiveChat</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/recommends/livechat-2/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"710\" height=\"368\" src=\"https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-lead-generation-plugins-live-chat-1.png\" alt=\"\" class=\"wp-image-179316\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-lead-generation-plugins-live-chat-1.png 710w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-lead-generation-plugins-live-chat-1-300x155.png 300w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-lead-generation-plugins-live-chat-1-600x311.png 600w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-lead-generation-plugins-live-chat-1-116x60.png 116w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-lead-generation-plugins-live-chat-1-174x90.png 174w\" sizes=\"(max-width: 710px) 100vw, 710px\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/livechat-2/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Live Chat\">LiveChat</a> is a customer support platform that helps you fuel your sales and retain existing customers. It lets you quickly add a chat box on your website so you can engage in two-way conversations with your visitors. This way, you can give your customers instant answers to their questions as they browse your site or eCommerce store.&nbsp;</p>\n\n\n\n<p>Thanks to all its powerful features, LiveChat helps you convert many visitors into customers by helping them finish their purchases before they abandon their shopping carts. This makes the platform a fantastic customer acquisition tool that helps drive sales and encourage customer loyalty.</p>\n\n\n\n<p>LiveChat also seamlessly integrates with your favorite digital marketing tools and CRMs. It also connects with automation tools like <a href=\"https://zapier.com/\">Zapier</a>, so you can integrate with thousands of other apps. Doing so enables you to use LiveChat to add leads to your email list so you can convert them into paying customers.</p>\n\n\n\n<p><strong>Pricing</strong>: Starts at $20/month.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-15-constant-contact\">15. <a href=\"https://aioseo.com/recommends/constant-contact/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Constant Contact\">Constant Contact</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/recommends/constant-contact/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"391\" src=\"https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-plugins-constant-contact.png\" alt=\"\" class=\"wp-image-201356\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-plugins-constant-contact.png 702w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-plugins-constant-contact-300x167.png 300w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-plugins-constant-contact-600x334.png 600w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-plugins-constant-contact-108x60.png 108w, https://aioseo.com/wp-content/uploads/2023/04/best-wordpress-plugins-constant-contact-162x90.png 162w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/constant-contact/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Constant Contact\">Constant Contact</a> is one of the most popular email service providers (ESPs) on the market. It has also grown into a robust digital marketing platform that can help you build a website and market your products.</p>\n\n\n\n<p>As an ESP, Constant Contact can be used to grow your email list, nurture your leads, and turn them into customers. You can segment your email list for greater personalization and create automated email sequences to build deeper connections with your mailing list. These sequences are an effective way of transforming cold leads into paying customers.</p>\n\n\n\n<p>Because of its advanced segmentation capabilities, you can organize your contact lists into more manageable segments. These make it easier to upsell, cross-sell, or educate your customer base, depending on what they need.</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $20/month.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-16-drip\">16. <a href=\"https://aioseo.com/recommends/drip/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Drip\">Drip</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/recommends/drip/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1000\" height=\"483\" src=\"https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-drip.png\" alt=\"Drip home page.\" class=\"wp-image-277232\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-drip.png 1000w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-drip-300x145.png 300w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-drip-768x371.png 768w, https://aioseo.com/wp-content/uploads/2024/01/best-customer-acquisition-tools-drip-600x290.png 600w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/drip/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Drip\">Drip</a> is another ESP that works fantastically as a customer acquisition tool. Like Constant Contact, the main customer acquisition channel it focuses on is email marketing. Drip is a feature-rich platform that also enables you to build signup forms to help grow your email list. Besides email, Drip also lets you incorporate SMS into your marketing strategy, giving you more touchpoints to convert your prospects into customers.</p>\n\n\n\n<p>Despite being feature-rich, Drip is surprisingly easy to use. This is thanks to its library of pre-built templates that enable you to build automated email series fast. You can also use the platform to send welcome emails, guide new leads down your sales funnel, upsell or cross-sell your existing customers, and much more.</p>\n\n\n\n<p>Drip offers all the tools you need to create impactful email marketing campaigns that attract new leads and help boost customer acquisition rates. It also offers insights to reduce marketing costs and ensure great customer experience (CX), the latter being essential in reducing churn.</p>\n\n\n\n<p><strong>Pricing</strong>: Paid plans start at $19/month.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-customer-acquisition-tools-your-faqs-answered\">Customer Acquisition Tools: Your FAQs Answered</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-are-customer-acquisition-tools\"><h3 class=\"aioseo-faq-block-question\">What are customer acquisition tools?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Customer acquisition tools are software or platforms designed to streamline and enhance the process of acquiring new customers. These tools encompass a range of functionalities, from SEO optimization and lead generation to analytics and customer relationship management (CRM) to customer retention. These make your customer acquisition efforts easier and more fruitful.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-choose-the-right-customer-acquisition-tool-for-my-business\"><h3 class=\"aioseo-faq-block-question\">How do I choose the right customer acquisition tool for my business?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Consider factors such as your business goals, target audience, budget, and the specific features offered by each tool. Conducting trials or demos, reading reviews, and seeking recommendations can also help in making an informed decision.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-which-is-the-best-customer-acquisition-tool-for-wordpress\"><h3 class=\"aioseo-faq-block-question\">Which is the best customer acquisition tool for WordPress?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The best customer acquisition tool for WordPress is All In One SEO (AIOSEO). This is because it can help improve your search visibility and cut your CAC as it drives organic traffic and leads. It also has many other features that make the customer acquisition process easier.</p>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-the-best-customer-acquisition-tools-our-expert-picks\">The Best Customer Acquisition Tools: Our Expert Picks</h2>\n\n\n\n<p>Customer acquisition is an essential ingredient of any business growth strategy. After all, getting new customers and retaining your current ones are the only ways to ensure your business grows.</p>\n\n\n\n<p>We hope this post has helped you understand SEO content and its importance. You may also want to check out other articles on our blog, like our guide on using <a href=\"https://aioseo.com/tofu-mofu-bofu/\" title=\"TOFU, MOFU, BOFU in SEO: How to Drive Revenue the Smart Way\">ToFu, MoFu, and BoFu strategically in SEO</a> or our list of the <a href=\"https://aioseo.com/best-content-marketing-tools-and-plugins/\" title=\"11 Best Content Marketing Tools and Plugins for WordPress\">best content marketing tools for WordPress</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">X (Twitter)</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/best-customer-acquisition-tools-for-wordpress/\">16 Best Customer Acquisition Tools for WordPress Businesses [2024 Edition]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://aioseo.com/best-customer-acquisition-tools-for-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"21+ WordPress SEO Tips for Beginners [Ultimate Cheat List]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"https://aioseo.com/wordpress-seo-tips/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-seo-tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"https://aioseo.com/wordpress-seo-tips/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Jan 2024 14:20:23 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"SEO for beginners\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"WordPress SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:18:\"wordpress seo tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=250691\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:430:\"<p>Looking for effective WordPress SEO tips for beginners? If you’re starting out, the world of WordPress can be quite daunting. Couple that with SEO, and you may feel like ranking your site and content may require some sort of wizardry.&#8230;</p>\nThe post <a href=\"https://aioseo.com/wordpress-seo-tips/\">21+ WordPress SEO Tips for Beginners [Ultimate Cheat List]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:60842:\"<p>Looking for effective WordPress SEO tips for beginners?</p>\n\n\n\n<p>If you’re starting out, the world of WordPress can be quite daunting. Couple that with SEO, and you may feel like ranking your site and content may require some sort of wizardry.</p>\n\n\n\n<p>However, you only need to learn the basics of both disciplines.</p>\n\n\n\n<p>In this article, we’ll show you some of the top WordPress SEO tips for beginners. These will help you rank better on <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs) and drive more traffic to your site.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-seo\">What is SEO?</a></li><li><a href=\"#aioseo-is-wordpress-still-the-best-for-seo\">Is WordPress Still the Best for SEO?</a></li><li><a href=\"#aioseo-wordpress-seo-tips-getting-the-basics-right\">WordPress SEO Tips: Getting the Basics Right</a><ul><li><a href=\"#aioseo-1-use-the-right-wordpress-seo-tool\">1. Use the Right WordPress SEO Tool</a></li><li><a href=\"#aioseo-2-ensure-your-pages-are-indexed\">2. Ensure Your Pages are Indexed</a></li><li><a href=\"#aioseo-3-optimize-your-robots-txt-file\">3. Optimize Your Robots.txt File</a></li></ul></li><li><a href=\"#aioseo-on-page-seo-tips\">On-page SEO Tips</a><ul><li><a href=\"#aioseo-4-keyword-research\">4. Keyword Research</a></li><li><a href=\"#aioseo-5-understand-search-intent\">5. Understand Search Intent</a></li><li><a href=\"#aioseo-6-keyword-optimization\">6. Keyword Optimization</a></li><li><a href=\"#aioseo-7-focus-on-content-quality\">7. Focus on Content Quality</a></li><li><a href=\"#aioseo-8-build-topic-clusters\">8. Build Topic Clusters</a></li><li><a href=\"#aioseo-9-use-seo-friendly-url-structures\">9. Use SEO-friendly URL Structures</a></li><li><a href=\"#aioseo-10-watch-your-image-seo\">10. Watch Your Image SEO</a></li><li><a href=\"#aioseo-11-optimizing-search-snippets-seo-title-tag-and-meta-tag\">11. Optimizing Search Snippets (SEO Title Tag and Meta Tag)</a></li><li><a href=\"#aioseo-12-add-internal-links\">12. Add Internal Links</a></li><li><a href=\"#aioseo-boost-your-google-e-e-a-t-signals-with-author-seo\">13. Implement Google E-E-A-T</a></li><li><a href=\"#aioseo-7-target-googles-people-also-ask-paa-section\">14. Target Google’s People Also Ask (PAA) Section</a></li></ul></li><li><a href=\"#aioseo-off-page-seo-tips\">Off-page SEO Tips</a><ul><li><a href=\"#aioseo-13-build-backlinks\">15. Build Backlinks</a></li><li><a href=\"#aioseo-14-leverage-social-media-marketing\">16. Leverage Social Media Marketing</a></li><li><a href=\"#aioseo-15-watch-your-online-reviews\">17. Watch Your Online Reviews</a></li><li><a href=\"#aioseo-16-be-proactive-about-reputation-management\">18. Be Proactive about Reputation Management</a></li></ul></li><li><a href=\"#aioseo-technical-seo-tips\">Technical SEO Tips</a><ul><li><a href=\"#aioseo-17-site-architecture-and-navigation\">19. Site Architecture and Navigation</a></li><li><a href=\"#aioseo-18-xml-sitemap-implementation\">20. XML Sitemap Implementation</a></li><li><a href=\"#aioseo-19-implement-schema-markup\">21. Implement Schema Markup</a></li><li><a href=\"#aioseo-20-site-speed-optimization\">22. Site Speed Optimization</a></li><li><a href=\"#aioseo-21-pay-attention-to-site-security\">23. Pay Attention to Site Security</a></li><li><a href=\"#aioseo-22-eliminate-404-errors\">24. Eliminate 404 Errors</a></li><li><a href=\"#aioseo-23-find-and-fix-broken-links\">25. Find and Fix Broken Links</a></li></ul></li><li><a href=\"#aioseo-wordpress-seo-tips-your-faqs-answered\">WordPress SEO Tips: Your FAQs Answered:</a><ul><li><a href=\"#aioseo-is-wordpress-still-the-best-for-seo\">Is WordPress still the best for SEO?</a></li><li><a href=\"#aioseo-what-is-the-best-plugin-for-wordpress-seo\">What is the best plugin for WordPress SEO?</a></li></ul></li><li><a href=\"#aioseo-master-wordpress-seo-for-better-search-rankings\">Master WordPress SEO for Better Search Rankings</a></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-is-seo\">What is SEO?</h2>\n\n\n\n<p>Search Engine Optimization (SEO) is the practice of optimizing your website to improve its visibility on search engines like Google. The goal is to attract organic (non-paid) traffic by ranking higher in search engine results. In this guide, we&#8217;ll explore how to leverage the power of SEO specifically for <a href=\"https://aioseo.com/best-wordpress-page-builders/\" title=\"8 Best and Popular WordPress Page Builders Compared\">WordPress websites</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-is-wordpress-still-the-best-for-seo\">Is WordPress Still the Best for SEO?</h2>\n\n\n\n<p>WordPress remains one of the most popular content management systems (CMs) for some good reasons. One is that it’s super easy to use. But for most users, it’s the flexibility it gives regarding optimizing your site for discoverability in search (SEO). Plus, being an open-source platform, you’ll find many plugins to help you create the perfect site for your needs,</p>\n\n\n\n<p>That’s why, if you’re still on the fence about building your website using WordPress or another CMS, we recommend you go the WordPress route. Whether you&#8217;re a beginner or an experienced user, we’re pretty sure you’ll love the WordPress experience, especially when you see just how easy <a href=\"https://aioseo.com/ultimate-wordpress-seo-guide/\" title=\"Ultimate WordPress SEO Guide: Optimize Your Site in 2023\">WordPress SEO</a> is.</p>\n\n\n\n<p>That&#8217;s why we want to show you these WordPress SEO tips so you can hit the ground running, even if <a href=\"https://aioseo.com/how-to-do-seo-for-a-new-website-pro-tips/\" title=\"How to Do SEO for a New Website [8 Pro Tips]\">your site is new</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-wordpress-seo-tips-getting-the-basics-right\">WordPress SEO Tips: Getting the Basics Right</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-use-the-right-wordpress-seo-tool\">1. Use the Right WordPress SEO Tool</h3>\n\n\n\n<p>One of the most important WordPress SEO tips is to use the right SEO tool. And for WordPress users, there’s no better tool than <a href=\"https://aioseo.com/\" title=\"Home\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo.png\" alt=\"AIOSEO is a powerful plugin that can help you implement many WordPress SEO tips.\" class=\"wp-image-96547\" srcset=\"https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo.png 700w, https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/\" title=\"Home\">AIOSEO</a> is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/new-supercharge-your-seo-and-content-strategy-with-cornerstone-content/\" title=\"[New] Supercharge Your SEO and Content Strategy with Cornerstone Content in AIOSEO 4.4.8\">Cornerstone Content</a></strong>: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Search Statistics</a></strong>: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/seo-revisions/\" title=\"SEO Revisions\">SEO Revisions</a>:</strong> Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">Advanced Robots.txt Generator</a></strong>: Easily generate and customize your robots.txt file for better crawling and indexing.&nbsp;</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/truseo-score-analysis/\" title=\"TruSEO On-Page Analysis\">TruSEO Highlighter</a></strong>: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings\">Next-gen Schema generator</a></strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">Redirection Manager</a></strong><a href=\"https://aioseo.com/features/redirection-manager/\">:</a> Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a></strong>: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/what-is-the-seo-preview-tool/\" title=\"What is the SEO Preview Tool (And How to Use it to Drive More Traffic)?\">SEO Preview</a></strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/indexnow/\" title=\"IndexNow\">IndexNow</a></strong>: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/smart-xml-sitemaps/\" title=\"Smart XML Sitemaps\">Sitemap generator</a></strong>: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>AIOSEO also has many other features to help you boost your local SEO, on-page SEO, and technical SEO. Plus, if you’re a WooCommerce user, AIOSEO has a <a href=\"https://aioseo.com/features/woocommerce-seo/\" title=\"WooCommerce SEO\">tailor-made WooCommerce SEO module</a> to help you rank your online store higher in search rankings.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">detailed installation guide</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-ensure-your-pages-are-indexed\">2. Ensure Your Pages are Indexed</h3>\n\n\n\n<p>Another essential WordPress SEO tip is ensuring that search engines <a href=\"https://aioseo.com/indexing-in-seo/\" title=\"What Is Indexing in SEO? A Beginner’s Guide [Plus Tips]\">index your posts and pages</a>.&nbsp;</p>\n\n\n\n<p>Indexing simply refers to the process search engines use to store information about web pages in their database. This makes it easy for them to pull up your URL for relevant search queries and present them on search engine results pages (SERPs).&nbsp;</p>\n\n\n\n<p>If your website isn’t in Google’s index, users won’t find your website in search results. That’s why it’s critical to make sure your site is indexed. Don’t worry. You can easily <a href=\"https://aioseo.com/how-to-check-your-google-index-status-in-wordpress/\" title=\"How to Check Your Google Index Status in WordPress\">check your index status</a> right inside your WordPress dashboard using AIOSEO’s Index Status feature.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"440\" src=\"https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1.png\" alt=\"Checking your index status in WordPress using AIOSEO.\" class=\"wp-image-245421\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1.png 702w, https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1-300x188.png 300w, https://aioseo.com/wp-content/uploads/2023/11/post-index-status-1-600x376.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>For improved indexing, check out our top tips for <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"10 Quick &amp; Easy Ways to Index Your Website on Google\">indexing your site faster</a> on Google.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-optimize-your-robots-txt-file\">3. Optimize Your Robots.txt File</h3>\n\n\n\n<p><a href=\"https://aioseo.com/what-is-robots-txt-in-wordpress/\" title=\"What is Robots.txt in WordPress? [Beginner’s Guide]\">A robots.txt file</a> is a powerful SEO tool that instructs search engines on how to interact with your site. You can use it to prioritize pages, disallow crawling of URLs, instruct search engines when to crawl your site and more. This is why optimizing your robots.txt ranks high on our list of top WordPress SEO tips for beginners.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"730\" height=\"263\" src=\"https://aioseo.com/wp-content/uploads/2021/04/robots-txt-preview-in-all-in-one-seo.png\" alt=\"Robots.txt example.\" class=\"wp-image-36603\" srcset=\"https://aioseo.com/wp-content/uploads/2021/04/robots-txt-preview-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/04/robots-txt-preview-in-all-in-one-seo-300x108.png 300w, https://aioseo.com/wp-content/uploads/2021/04/robots-txt-preview-in-all-in-one-seo-600x216.png 600w, https://aioseo.com/wp-content/uploads/2021/04/robots-txt-preview-in-all-in-one-seo-167x60.png 167w, https://aioseo.com/wp-content/uploads/2021/04/robots-txt-preview-in-all-in-one-seo-250x90.png 250w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>You can easily generate and optimize your robots.txt file using AIOSEO’s advanced Robots.txt Editor. To access it, go to your <strong>AIOSEO menu » Tools » Robots.txt editor</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"507\" src=\"https://aioseo.com/wp-content/uploads/2021/04/index-site-on-google-robots-txt.png\" alt=\"AIOSEO\'s Robots.txt editor.\" class=\"wp-image-221016\" srcset=\"https://aioseo.com/wp-content/uploads/2021/04/index-site-on-google-robots-txt.png 702w, https://aioseo.com/wp-content/uploads/2021/04/index-site-on-google-robots-txt-300x217.png 300w, https://aioseo.com/wp-content/uploads/2021/04/index-site-on-google-robots-txt-600x433.png 600w, https://aioseo.com/wp-content/uploads/2021/04/index-site-on-google-robots-txt-83x60.png 83w, https://aioseo.com/wp-content/uploads/2021/04/index-site-on-google-robots-txt-125x90.png 125w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>AIOSEO’s advanced Robots.txt Editor makes optimizing your robots.txt file easy, as it comes with many useful directives or instructions for search bots. Examples include directives like Allow, Disallow, Clean-param, and Crawl-delay.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"426\" src=\"https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives.png\" alt=\"WordPress robots.txt directives\" class=\"wp-image-221028\" srcset=\"https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives.png 702w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-300x182.png 300w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-600x364.png 600w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-99x60.png 99w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-148x90.png 148w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>It also allows you to import a robots.txt file from another site. This handy feature saves you a lot of time optimizing yours.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"321\" src=\"https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-import.png\" alt=\"Import robots.txt\" class=\"wp-image-221031\" srcset=\"https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-import.png 702w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-import-300x137.png 300w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-import-600x274.png 600w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-import-131x60.png 131w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-import-197x90.png 197w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>For more details, please visit our post on <a href=\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/\" title=\"How to Easily Edit a Robots.txt File in WordPress (Step by Step)\">how to edit a robots.txt file in WordPress</a>.</p>\n\n\n\n<p>Getting these <a href=\"https://aioseo.com/seo-for-beginners-wordpress-guide/\">SEO foundations</a> right ensures that your crucial pages rank high on search engines.&nbsp;&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-on-page-seo-tips\">On-page SEO Tips</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-keyword-research\">4. Keyword Research&nbsp;</h3>\n\n\n\n<p>Keyword research is a foundational aspect of SEO, particularly on-page SEO. This is because every search starts with a keyword.</p>\n\n\n\n<p>Keyword research involves understanding the words, phrases, and questions your target audience uses when searching for information relevant to your business or product. It also involves strategic tasks like <a href=\"https://aioseo.com/keyword-difficulty-in-seo-what-is-it-and-how-to-use-it/\" title=\"Keyword Difficulty in SEO: What Is It and How to Use It\">checking keyword difficulty</a> and whether targeting those keywords is feasible.&nbsp;</p>\n\n\n\n<p>There are many keyword research tools you can use to discover the keywords to target in your content.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-understand-search-intent\">5. Understand Search Intent</h3>\n\n\n\n<p>Once you discover your keywords, you should also try to find the intent behind the search. This is called search intent. While it may sound complicated, figuring out search intent is quite easy. Two of the best ways to do it are:&nbsp;</p>\n\n\n\n<ul>\n<li><strong>Using tools</strong>: keyword research tools like <a href=\"https://aioseo.com/recommends/semrush/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Semrush\">Semrush</a> have a search intent feature that helps highlight the most common user intent behind a keyword.</li>\n\n\n\n<li><strong>Studying SERPs</strong>: Study the SERPs and see the type of content that ranks well.</li>\n</ul>\n\n\n\n<p>Understanding search intent is important as it helps you <a href=\"https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/\">improve your organic CTR</a>, traffic, and engagement. Plus, since it’s an undervalued part of keyword research, this WordPress SEO tip will give you an edge over your competitors.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-keyword-optimization\">6. Keyword Optimization</h3>\n\n\n\n<p>Once you’ve done your <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"9 Best SEO Keyword Analysis Tools You Need to Know in 2023\">keyword research</a>, you also need to know how to use them in your content. This is called keyword optimization. A few tips for doing this include placing your keywords in your:</p>\n\n\n\n<ul>\n<li>URL</li>\n\n\n\n<li>Header tags</li>\n\n\n\n<li>Introduction and conclusion</li>\n\n\n\n<li>Meta description</li>\n\n\n\n<li>SEO title</li>\n</ul>\n\n\n\n<p>Don’t overuse your keywords in your content, however, as this results in keyword stuffing, a practice search engines frown upon. To avoid keyword stuffing, look for synonyms and LSI keywords you can use. These have the advantage of boosting your <a href=\"https://aioseo.com/semantic-seo/\" title=\"The Beginner’s Guide to Semantic SEO [Plus Best Practices]\">semantic SEO</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-focus-on-content-quality\">7. Focus on Content Quality</h3>\n\n\n\n<p>Content quality is one of the most important WordPress SEO tips you should never compromise on. Bring your A-team when it comes to content creation. If you’re a solopreneur, then bring your A-game. This is because content quality is a huge ranking factor, particularly after Google’s <a href=\"https://developers.google.com/search/blog/2022/08/helpful-content-update\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Helpful Content Update</a> (HCU). To ensure your content is of high quality:</p>\n\n\n\n<ul>\n<li>Do in-depth research</li>\n\n\n\n<li>Cover the topic thoroughly</li>\n\n\n\n<li>Meet user intent/search intent</li>\n\n\n\n<li>Create <a href=\"https://aioseo.com/how-to-create-scannable-content/\" title=\"How to Create Scannable Content (an SEO Action Guide)\">scannable content</a></li>\n\n\n\n<li>Include statistics and facts</li>\n</ul>\n\n\n\n<p>High-quality content helps build your credibility and online authority, elements that help boost your search rankings.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Check out how Handle the Heat <a href=\"https://aioseo.com/trends/handle-the-heat-seo-case-study/\" title=\"How a Baking Blog Grew Organic Traffic by 295% in 6 Months\">skyrocketed its organic traffic by 295%</a> by consistently publishing high-quality content.</p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-build-topic-clusters\">8. Build Topic Clusters</h3>\n\n\n\n<p><a href=\"https://aioseo.com/topic-clusters/\" title=\"Topic Clusters: The Secret Weapon of SEO Pros\">Topic clusters</a> are a group of relevant content pieces that comprehensively cover a subject from many angles and are interlinked. They help build topical authority and enhance your semantic SEO, both great ways of getting your site and content to rank in a competitive niche.</p>\n\n\n\n<p>Creating a topic cluster requires 2 main components:</p>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/what-is-cornerstone-content/\" title=\"What is Cornerstone Content? Plus Tips and Examples\">Cornerstone content</a> (pillar page)</strong>: The pillar page is the hub of the topic cluster. This page covers the main subject in-depth, with each subheading briefly addressing related subtopics.&nbsp;</li>\n\n\n\n<li><strong>Subtopic pages</strong>: Subtopic pages are the pieces of content you create to provide in-depth coverage of a single aspect of the main subject and link to the pillar page.</li>\n</ul>\n\n\n\n<p>Once you’ve built your pillar pages and subtopics, create strategic internal links between them. This can be automated by using AIOSEO’s <a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a> module.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"329\" src=\"https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started.png\" alt=\"Link Assistant is a powerful tool you can use to boost your WordPress SEO.\" class=\"wp-image-81561\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started.png 700w, https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started-300x141.png 300w, https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started-600x282.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>If you’re not using this in your content strategy yet, you’re missing out on an opportunity to rank for multiple keywords and topics.&nbsp;</p>\n\n\n\n<p>Building topic clusters is one of the WordPress SEO tips you should implement religiously, as it has the potential to help you outrank your competitors.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-use-seo-friendly-url-structures\">9. Use SEO-friendly URL Structures</h3>\n\n\n\n<p>SEO-friendly URLs contain words that clearly explain your page’s content. They’re easy to read for both humans and search engines. Here’s an example:</p>\n\n\n\n<pre class=\"wp-block-code\"><code><em>http://www.example.com/wordpress-seo-tips/</em></code></pre>\n\n\n\n<p>This URL is short, organized, and easy to read. Search engines and online users can tell what the web page is about</p>\n\n\n\n<p>On the other hand, unoptimized URLs are disorganized and long. They usually include numbers, letters, and special characters.&nbsp;</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.example.com/?p=10467X&amp;UKEwiv9vuz1tXsAhU</code></pre>\n\n\n\n<p>This type of URL can hurt your SEO, and you should take a few moments to optimize your URLs. For tips, check out our guide on the <a href=\"https://aioseo.com/best-wordpress-permalink-structure/\" title=\"What’s the Best WordPress Permalink Structure for SEO?\">best WordPress permalink structure</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-10-watch-your-image-seo\">10. Watch Your Image SEO</h3>\n\n\n\n<p>Images are a great addition to your content, but they can be tricky regarding website optimization. If not handled correctly, images can slow down your site. That&#8217;s why one of the most important WordPress SEO tips to remember is Image SEO. However, </p>\n\n\n\n<p>One way of optimizing your images is by compressing them. Image compression shrinks image files without taking away the quality. That’s why we suggest <a href=\"https://aioseo.com/best-wordpress-image-compression-plugin/\" title=\"The Best WordPress Image Compression Plugin: 5 Excellent Options for 2023\">compressing images</a> before uploading them to WordPress.&nbsp;</p>\n\n\n\n<p>Along with compressing images, you should also add a title and alt text to photos. Alt text stands for “alternative text.”&nbsp;</p>\n\n\n\n<p>The alt text and title help Google understand what your images are. This is also a helpful tool for someone with vision loss.&nbsp;</p>\n\n\n\n<p>Check out our <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\" title=\"Image SEO: How To Best Optimize Your Images In WordPress (18 Tips)\">image SEO guide</a> for detailed information on optimizing images.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-11-optimizing-search-snippets-seo-title-tag-and-meta-tag\">11. Optimizing Search Snippets (SEO Title Tag and Meta Tag)</h3>\n\n\n\n<p><a href=\"https://aioseo.com/how-to-check-if-your-google-search-snippets-are-properly-optimized/\" title=\"How to Check If Your Google Search Snippets Are Properly Optimized\">Optimizing your search snippets</a> is a great way of improving your organic CTR on SERPs. A search snippet is the short blurb of your page that search engines display on their results pages.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"454\" src=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-search-snippet.png\" alt=\"Example of search snippets on SERPs\" class=\"wp-image-251056\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-search-snippet.png 702w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-search-snippet-300x194.png 300w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-search-snippet-600x388.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>It comprises of the URL, SEO title, and the meta description. And all these must be optimized. We’ve already looked at optimizing your URL, so we’ll focus on the SEO title and meta description in this section.</p>\n\n\n\n<p>There are 3 main elements to focus on when optimizing these 2 search snippet elements:</p>\n\n\n\n<ul>\n<li>Use your focus keyword, preferably at the beginning</li>\n\n\n\n<li>Highlight the intent of the article</li>\n\n\n\n<li>Stick to the character limit</li>\n</ul>\n\n\n\n<p>Check out our guide on <a href=\"https://aioseo.com/seo-title-tags/\" title=\"How to Write Killer SEO Title Tags: 8 Simple Tips\">crafting killer SEO title tags</a> for more information. You can also check out our tutorial on <a href=\"https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/\" title=\"How to Use a Meta Description Generator in WordPress\">using AI to write meta descriptions</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-12-add-internal-links\">12. Add Internal Links</h3>\n\n\n\n<p>Internal linking means adding links to and from the pages on your site. We call these links “internal” because they’re within your website.&nbsp;</p>\n\n\n\n<p>Internal linking is a powerful SEO practice as it helps:</p>\n\n\n\n<ul>\n<li>Keep readers on your site for longer</li>\n\n\n\n<li>Distribute “link juice” across your site</li>\n\n\n\n<li>Search engines better understand what your site is about</li>\n\n\n\n<li>Improve <a href=\"https://aioseo.com/what-is-crawling-and-indexing/\" title=\"What is Crawling and Indexing in SEO? [Beginners Guide]\">crawling and indexing</a></li>\n\n\n\n<li>Improve <a href=\"https://aioseo.com/breadcrumb-navigation-in-wordpress/\" title=\"How to Easily Add Breadcrumb Navigation in WordPress\">site navigation</a></li>\n</ul>\n\n\n\n<p>But as your website grows, remembering all the articles you can link to becomes next to impossible. Manually <a href=\"https://aioseo.com/how-to-add-internal-links-in-wordpress/\" title=\"How to Add Internal Links In WordPress: The Easy Way\">adding internal links</a> becomes impossible. That’s why you should consider a tool like AIOSEO’s <a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"381\" src=\"https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png\" alt=\"To help boost your internal linking strategy, Link Assistant\" class=\"wp-image-79017\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png 700w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-300x163.png 300w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-600x327.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Link Assistant helps you <a href=\"https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/\" title=\"How to Use Link Assistant to Optimize Your Internal Linking Strategy\">build strategic internal links</a> on autopilot, making the task much easier. In addition, it also shows the <a href=\"https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/\" title=\"How to Easily Find and Fix Orphan Pages in WordPress\">orphaned pages</a> on your site. These are pages without any internal links, a problem that can hurt your SEO and user experience (UX).</p>\n\n\n\n<p>To make internal linking easy and fast, Link Assistant will suggest which articles to link to in your content and the anchor text to use. You can include all link suggestions at once or add them individually as you vet them.</p>\n\n\n\n<p>Click here to learn more about <a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\">how to improve internal link building</a> on your site. This is one of the many WordPress SEO tips that should be non-negotiable.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-boost-your-google-e-e-a-t-signals-with-author-seo\">13. Implement Google E-E-A-T </h3>\n\n\n\n<p><a href=\"https://aioseo.com/what-is-google-eat/\" title=\"What is Google E-E-A-T?  Understanding Google’s Secret Sauce for Creating Effective Content\">Google&#8217;s E-E-A-T</a> stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It is a set of criteria Google uses to assess the quality of content on the web, particularly pages that deal with topics related to health and finance. It&#8217;s also important for any other areas where accuracy and reliability are crucial. These are often called YMYL (your money, your life) pages/sites.</p>\n\n\n\n<p>Implementing Google&#8217;s E-E-A-T content quality guidelines is easier if you have a plugin like AIOSEO. This is thanks to the <a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\" title=\"Author SEO – Google E-E-A-T Addon\">Author SEO module</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"403\" src=\"https://aioseo.com/wp-content/uploads/2024/01/edit-user.png\" alt=\"Author SEO module in AIOSEO.\" class=\"wp-image-268292\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/edit-user.png 700w, https://aioseo.com/wp-content/uploads/2024/01/edit-user-300x173.png 300w, https://aioseo.com/wp-content/uploads/2024/01/edit-user-600x345.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>This module enables you to add information to your user profiles:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"496\" src=\"https://aioseo.com/wp-content/uploads/2024/01/author-info-1.png\" alt=\"Author info to be filled.\" class=\"wp-image-268293\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/author-info-1.png 702w, https://aioseo.com/wp-content/uploads/2024/01/author-info-1-300x212.png 300w, https://aioseo.com/wp-content/uploads/2024/01/author-info-1-600x424.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Besides general author info, you can also add your areas of expertise:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"238\" src=\"https://aioseo.com/wp-content/uploads/2024/01/knows-about-section.png\" alt=\"Showcase your areas of expertise.\" class=\"wp-image-268294\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/knows-about-section.png 702w, https://aioseo.com/wp-content/uploads/2024/01/knows-about-section-300x102.png 300w, https://aioseo.com/wp-content/uploads/2024/01/knows-about-section-600x203.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>All this information points to your experience and expertise in your field. It also helps enhance your authority and trustworthiness. Coupled with the <a href=\"https://aioseo.com/what-is-structured-data-and-how-does-it-impact-seo/\" title=\"What is Structured Data and How Does it Impact SEO?\">JSON schema markup</a>, it proves to search engines that you’re qualified to talk about the subject. This helps you rank higher in searches around your keyword.</p>\n\n\n\n<p>All this information helps you demonstrate Google E-E-A-T, resulting in <a href=\"https://aioseo.com/how-to-boost-your-author-seo-in-wordpress/\" title=\"How to Boost Your Author SEO in WordPress\">improved author SEO</a> and better rankings.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Here&#8217;s <a href=\"https://aioseo.com/trends/safe-in-the-seat-seo-case-study/\" title=\"How a Car Seat Safety Website Grew Traffic by 362% in 6 Months\">how Safe in the Seat</a>, a car seat safety website grew its organic traffic by 362% in 6 months. One of their main strategies was embodying E-E-A-T in their content.</p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-target-googles-people-also-ask-paa-section\">14. Target Google’s People Also Ask (PAA) Section</h3>\n\n\n\n<p>Another WordPress SEO tip you should strongly consider is targeting Google’s People Also Ask (PAA) section. Google’s People Also Ask (PAA) refers to related questions searchers may have about your particular topic.</p>\n\n\n\n<p>The PAA section of Google’s SERPs is a prominent feature that gives publishers an opportunity to bolster their visibility on search engines further.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"559\" src=\"https://aioseo.com/wp-content/uploads/2023/10/people-also-ask-paa-example.png\" alt=\"Example of Google\'s people also ask section.\" class=\"wp-image-234270\" srcset=\"https://aioseo.com/wp-content/uploads/2023/10/people-also-ask-paa-example.png 702w, https://aioseo.com/wp-content/uploads/2023/10/people-also-ask-paa-example-300x239.png 300w, https://aioseo.com/wp-content/uploads/2023/10/people-also-ask-paa-example-600x478.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Optimizing for the PAA section also helps you bolster your semantic SEO strategy. This is because answering the common questions users ask in relation to your primary keyword helps you create content with semantic depth. It also helps you capture traffic for long-tail keywords.</p>\n\n\n\n<p>You can check out our guide to <a href=\"https://aioseo.com/how-to-optimize-for-googles-people-also-ask/\" title=\"How to Optimize for Google’s People Also Ask (PAA) Section\">optimizing for Google’s people also ask section</a> for step-by-step instructions. Here’s a case study of how a food blog optimized its content for the PAA section and <a href=\"https://aioseo.com/trends/iowa-girl-eats-seo-case-study/\" title=\"How a Gluten-Free Food Blog Grew Traffic by 508% in 3 Months\">grew traffic by 508% in 3 months</a>.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Need a case study on this WordPress SEO tip? Check out how a cybersecurity site catapulted traffic by 3,336% YoY by targeting Google&#8217;s PAA section.</p>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-off-page-seo-tips\">Off-page SEO Tips</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-13-build-backlinks\">15. Build Backlinks</h3>\n\n\n\n<p>Backlinks are links from another site pointing to your site. They are considered the most valuable type of link as they are a vote of confidence in your content, both to search engines and users. As a result, the more high-quality backlinks you build, the higher your chances of ranking high on SERPs. A few ways to build backlinks include:</p>\n\n\n\n<ul>\n<li><strong>Guest blogging</strong>: Guest blogging (guest posting) refers to the practice of creating content for publishing on a site other than yours. Most publications will allow you to link back to your site in the content itself and the author bio.</li>\n\n\n\n<li><strong>Link building outreach</strong>: Link building outreach campaigns involve reaching out to publishers with a valuable post for them to link to.&nbsp;</li>\n\n\n\n<li><strong>Influencer outreach</strong>: Collaborating with influencers on content is a great way to gain backlinks and drive relevant traffic to your site.</li>\n</ul>\n\n\n\n<p>Invest time, effort and resources into building backlinks. These will help boost your authority, rankings, and traffic. Check out our <a href=\"https://aioseo.com/link-building-guide/\" title=\"The Ultimate Link Building Guide You Need for 2023\">link building guide</a> for more tips on both internal link building and building backlinks.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-14-leverage-social-media-marketing\">16. Leverage Social Media Marketing</h3>\n\n\n\n<p>Leveraging social media is another great way to drive traffic to your WordPress site. Share your content with your social media network to get more people to see and engage with it. Plus, a social media presence is a great way to build social proof and credibility.</p>\n\n\n\n<p>Consider using a <a href=\"https://aioseo.com/best-social-media-plugins-for-wordpress-compared/\" title=\"The 7 Best Social Media Plugins for WordPress (Compared)\">WordPress social media plugin</a> to help you manage your social media presence professionally. You can use these to <a href=\"https://aioseo.com/how-to-integrate-social-media-into-your-website/\" title=\"How to Integrate Social Media Into Your Website (5 Simple Ways)\">integrate social media into your website</a>, making it easier for you to reach more people and that without solely relying on search engines.</p>\n\n\n\n<p>If you want an in-depth look at the difference between social media and SEO, check out our post on <a href=\"https://aioseo.com/seo-vs-social-media/\" title=\"SEO vs. Social Media: How Do Their Roles Differ in Digital Marketing?\">SEO vs. social media</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-15-watch-your-online-reviews\">17. Watch Your Online Reviews </h3>\n\n\n\n<p>Keeping an eye on what people say about your brand is an important part of off-page SEO. That’s why you should keep tabs on online reviews and reputation management.&nbsp;</p>\n\n\n\n<p>A great way to boost positive mentions of your brand is by encouraging your genuine customers to leave reviews. You can even use these to <a href=\"https://aioseo.com/how-to-add-product-review-schema-in-wordpress/\" title=\"How to Add Product Review Schema in WordPress\">add review schema on your site</a>.&nbsp; This will help boost your credibility and increase the trust factor, both essential in meeting <a href=\"https://aioseo.com/what-is-google-eat/\" title=\"What is Google E-E-A-T?  Understanding Google’s Secret Sauce for Creating Effective Content\">Google’s E-E-A-T standards</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-16-be-proactive-about-reputation-management\">18. Be Proactive about Reputation Management</h3>\n\n\n\n<p>Particularly if your brand is new, this is one of the WordPress SEO tips you must keep a close eye on.</p>\n\n\n\n<p>Online reputation management (ORM) is the practice of managing how people perceive your brand on search engines and other digital platforms. This involves monitoring online mentions of your brand, products, and services to ensure your business is perceived positively.&nbsp;</p>\n\n\n\n<p>However, you won’t always get positive feedback from customers. Sometimes, you may receive bad reviews and negative comments from people who have interacted with your brand. And in other instances, unscrupulous marketers may use negative content to put your brand in disrepute.&nbsp;</p>\n\n\n\n<p>This is where online reputation management comes in.</p>\n\n\n\n<p>You can use it to steer the narrative people see in your favor. Doing so helps you protect your brand reputation. It also results in you building brand credibility and authority, leading to more people trusting your brand. A few reputation management tips include:</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\" title=\"How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic\">Using FAQs</a> to address customer concerns</li>\n\n\n\n<li>Monitor your search rankings for important keywords</li>\n\n\n\n<li>Be active on social media</li>\n\n\n\n<li>Keep an eye on brand mentions</li>\n</ul>\n\n\n\n<p>Steer the narrative in your favor by creating positive content on all your major platforms. Apply SEO best practices to ensure that people see your narrative first.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-technical-seo-tips\">Technical SEO Tips</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-17-site-architecture-and-navigation\">19. Site Architecture and Navigation</h3>\n\n\n\n<p>Site architecture refers to the way pages on your website are structured, organized, grouped, and linked together.&nbsp; Unfortunately, this is one of the WordPress SEO tips many beginners neglect.</p>\n\n\n\n<p>Your site architecture, done well, can help users and search engines easily find what they are looking for on your site. From a user point of view, this results in increased time on site, signaling to search engines that your site offers a positive UX and valuable content.&nbsp;</p>\n\n\n\n<p>A few factors that can influence your site architecture include:</p>\n\n\n\n<ul>\n<li>Navigation menus</li>\n\n\n\n<li>Categorization</li>\n\n\n\n<li>URL structures</li>\n\n\n\n<li>Breadcrumbs</li>\n\n\n\n<li>Internal linking</li>\n</ul>\n\n\n\n<p>Remember, search engines are all about providing users with a positive UX. And on your site, one of the most significant elements contributing to UX is your site architecture. So, make sure you optimize it for SEO.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-18-xml-sitemap-implementation\">20. XML Sitemap Implementation</h3>\n\n\n\n<p>One of the WordPress SEO tips beginners fear is implementing an XML sitemap. </p>\n\n\n\n<p><a href=\"https://aioseo.com/features/smart-xml-sitemaps/\" title=\"Smart XML Sitemaps\">An XML sitemap</a> is a list of every important URL on your site. It helps search engines prioritize these URLs when crawling your site.&nbsp;</p>\n\n\n\n<p>If you don’t upload an XML sitemap, search engines like Google may have trouble identifying your web pages.&nbsp;</p>\n\n\n\n<p>Thankfully, <a href=\"https://aioseo.com/create-a-wordpress-xml-sitemap-without-a-plugin/\" title=\"How to Create a WordPress XML Sitemap Without a Plugin\">creating an XML sitemap</a> is super easy with AIOSEO. To generate a sitemap, go to <strong>All in One SEO » Sitemaps</strong>.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"477\" src=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-sitemap.png\" alt=\"AIOSEO\'s sitemap generator\" class=\"wp-image-251060\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-sitemap.png 702w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-sitemap-300x204.png 300w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-sitemap-600x408.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>When you scroll down, you’ll notice a list of Sitemap settings. These settings let you choose what pages you’d like to add.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"472\" src=\"https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings.png\" alt=\"\" class=\"wp-image-18659\" srcset=\"https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings.png 700w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-600x405.png 600w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-300x202.png 300w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-371x250.png 371w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-100x67.png 100w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-150x101.png 150w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-200x135.png 200w, https://aioseo.com/wp-content/uploads/2020/11/wordpress-sitemap-settings-450x303.png 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Make sure to set the toggle to Enable Sitemap Indexes option.&nbsp;</p>\n\n\n\n<p>Check out our article on <a href=\"https://aioseo.com/wordpress-xml-sitemaps-vs-all-in-one-seo-sitemaps/\" title=\"WordPress XML Sitemaps vs All in One SEO: Which Is Better?\">XML sitemaps vs. All in One SEO</a> for more details. </p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-19-implement-schema-markup\">21. Implement Schema Markup</h3>\n\n\n\n<p>One of the WordPress SEO tips professionals live by is implementing Schema markup.</p>\n\n\n\n<p>Adding schema markup is another excellent way to enhance your semantic SEO.</p>\n\n\n\n<p>Schema markup, often called Schema.org markup or structured data, is a semantic vocabulary (code) used to provide search engines with specific details about the content on a web page. In short, it makes it easier for search engines to understand your content.</p>\n\n\n\n<p>Despite schema markup being code, you don’t need coding knowledge to implement it. You simply need to use an SEO plugin that supports it. </p>\n\n\n\n<p><a href=\"https://aioseo.com/add-schema-markup-to-wordpress-without-a-plugin/\" title=\"How to Add Schema Markup to WordPress Without a Plugin\">Adding schema markup</a> is super easy with AIOSEO’s <a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"How to Add Schema Markup to WordPress Without a Plugin\">Next-gen Schema Generator</a>. This no-code module adds the schema code for you in the background. All you have to do is choose your schema type in the Schema Catalog.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"875\" height=\"542\" src=\"https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO.png\" alt=\"Schema Generator in AIOSEO with list of available schema types.\" class=\"wp-image-233921\" srcset=\"https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO.png 875w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-300x186.png 300w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-768x476.png 768w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-600x372.png 600w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-97x60.png 97w, https://aioseo.com/wp-content/uploads/2023/10/Schema-Generator-AIOSEO-145x90.png 145w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Adding schema markup is also a great way to enhance your chances of getting <a href=\"https://aioseo.com/how-to-add-product-rich-snippets-in-wordpress/\" title=\"How to Add Product Rich Snippets in WordPress (The Easiest Way)\">rich snippets</a> and <a href=\"https://aioseo.com/how-to-get-featured-snippets-on-google/\" title=\"How to Get Featured Snippets on Google [A Beginners Guide]\">featured snippets</a>.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Check out how Iowa Girl Eats, a gluten-free food blog, grew traffic by 508% in 3 months. One of their winning SEO strategies was implementing schema markup. Read the <a href=\"https://aioseo.com/trends/iowa-girl-eats-seo-case-study/\" title=\"How a Gluten-Free Food Blog Grew Traffic by 508% in 3 Months\">case study here</a>. </p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-20-site-speed-optimization\">22. Site Speed Optimization</h3>\n\n\n\n<p>Site speed plays a huge role in SEO. It’s an important element of SEO that impacts your conversion rates, bounce rates, page views, and other metrics essential to a healthy website.</p>\n\n\n\n<p><a href=\"https://aioseo.com/10-quick-easy-ways-to-speed-up-your-site/\" title=\"10 Ways to Speed up Your WordPress Site\">Improving your site speed</a> is critical as it impacts your website’s user experience (UX). As a result, it has also become a significant ranking factor in Google’s <a href=\"https://developers.google.com/search/docs/appearance/page-experience\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Page Experience algorithm</a>.</p>\n\n\n\n<p>A few ways to improve your site speed include:</p>\n\n\n\n<ul>\n<li>Using a fast <a href=\"https://aioseo.com/best-wordpress-hosting/\" title=\"7+ Best WordPress Hosting Services for 2023 (Compared &amp; Tested)\">web hosting provider</a></li>\n\n\n\n<li>Using an <a href=\"https://aioseo.com/best-wordpress-themes-for-seo/\" title=\"21 Best WordPress Themes for SEO in 2023 (Compared)\">SEO-friendly WordPress theme</a>&nbsp;</li>\n\n\n\n<li>Compressing images</li>\n</ul>\n\n\n\n<p>Pay careful to WordPress SEO tips like site speed, as they also impact your conversion rates. Slow load times can result in high bounce rates, causing you to lose precious visitors.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-21-pay-attention-to-site-security\">23. Pay Attention to Site Security </h3>\n\n\n\n<p>Website security is another important WordPress SEO tip you should prioritize. <a href=\"https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Security is a key ranking factor</a> as search engines want to ensure the websites they recommend are secure and protect users’ privacy.&nbsp;</p>\n\n\n\n<p>And that’s why implementing SSL / HTTPS on your site is strongly recommended. Once you install an SSL certificate on your site, a padlock sign will appear in the address bar, showing your visitors that they’re on a secure page.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"387\" src=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock.png\" alt=\"Example of lock icon in address bar.\" class=\"wp-image-251061\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock.png 700w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock-300x166.png 300w, https://aioseo.com/wp-content/uploads/2023/11/wordpress-seo-tips-security-lock-600x332.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>In addition, your website address will begin with HTTPS instead of just HTTP. These visual queues are a great way to gain user trust, an important factor in encouraging repeat visitors.</p>\n\n\n\n<p>Check out our article on <a href=\"https://aioseo.com/https-and-seo/\" title=\"HTTPS and SEO: How Website Security Impacts Your Rankings\">HTTPS and SEO</a> for more details on the impact site security has on your search rankings.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-22-eliminate-404-errors\">24. Eliminate 404 Errors</h3>\n\n\n\n<p>As your website grows and evolves, you may change some pages and delete others. If this process is not handled properly, it could result in 404 errors on your site.</p>\n\n\n\n<p>404 errors in WordPress mean that the URL or web page a user is trying to visit is broken or the page doesn’t exist anymore. Too many 404 errors on your website can negatively impact your rankings.</p>\n\n\n\n<p>Fortunately, if you’re an AIOSEO user, you can easily <a href=\"https://aioseo.com/how-to-avoid-404-errors-when-updating-your-wordpress-site/\" title=\"How to Avoid 404 Errors When Updating Your WordPress Site\">avoid 404 errors</a> on your WordPress site. And this is automated by our Slug Monitor. Whenever the Slug Monitor detects a change in a URL, it prompts you to add a redirect.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"338\" src=\"https://aioseo.com/wp-content/uploads/2022/07/url-slug-monitor-new.png\" alt=\"The URL slug monitor helps eliminate 404 errors.\" class=\"wp-image-105047\" srcset=\"https://aioseo.com/wp-content/uploads/2022/07/url-slug-monitor-new.png 700w, https://aioseo.com/wp-content/uploads/2022/07/url-slug-monitor-new-300x145.png 300w, https://aioseo.com/wp-content/uploads/2022/07/url-slug-monitor-new-600x290.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Clicking the “<strong>Add Redirect to Improve SEO</strong>” button will open a modal where you can automatically add a redirect from the old URL to the new URL.</p>\n\n\n\n<p>Alternatively, to avoid 404 errors on your site, you can consider adding <a href=\"https://aioseo.com/how-to-automatically-redirect-404-pages-to-the-homepage-in-wordpress/\" title=\"How to Automatically Redirect 404 Pages to the Homepage in WordPress\">automatic redirects to your Homepage</a>.</p>\n\n\n\n<p>Avoiding 404 errors is one of the WordPress SEO tips that ensures a positive user experience and makes it easier for search engines to crawl your site. Both contribute to better rankings for your site.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-23-find-and-fix-broken-links\">25. Find and Fix Broken Links</h3>\n\n\n\n<p>Broken links are bad for SEO as they result in crawl errors. This is because broken links disrupt the normal flow of the crawling process. Instead of efficiently following links from one page to another, the crawler encounters dead ends. This may result in wasted crawling resources and potentially leaving other pages unexplored.</p>\n\n\n\n<p>Besides crawl errors, broken links can lead to a negative user experience. This, too, can harm your SEO.</p>\n\n\n\n<p>That’s why you should regularly monitor your site for broken links. This can be easily done with AIOSEO’s <a href=\"https://aioseo.com/features/broken-link-checker/\" title=\"Broken Link Checker\">Broken Link Checker</a>, a tool that crawls your site to find broken links.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"325\" src=\"https://aioseo.com/wp-content/uploads/2023/09/best-wordpress-plugins-broken-link-checker.png\" alt=\"Broken Link Checker is a powerful plugin that can help you implement many WordPress SEO tips.\n\" class=\"wp-image-225760\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/best-wordpress-plugins-broken-link-checker.png 702w, https://aioseo.com/wp-content/uploads/2023/09/best-wordpress-plugins-broken-link-checker-300x139.png 300w, https://aioseo.com/wp-content/uploads/2023/09/best-wordpress-plugins-broken-link-checker-600x278.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>This powerful tool does more than find broken links. It also offers you solutions for fixing them.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"358\" src=\"https://aioseo.com/wp-content/uploads/2023/09/what-is-crawling-broken-link-checker-2.jpg\" alt=\"Broken Link Checker dashboard.\" class=\"wp-image-225761\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/what-is-crawling-broken-link-checker-2.jpg 700w, https://aioseo.com/wp-content/uploads/2023/09/what-is-crawling-broken-link-checker-2-300x153.jpg 300w, https://aioseo.com/wp-content/uploads/2023/09/what-is-crawling-broken-link-checker-2-600x307.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Because Broken Link Checker automatically checks your site for broken links, you reduce the occurrence of crawl errors.&nbsp;This is definitely one of the WordPress SEO tips you shouldn&#8217;t compromise on.</p>\n\n\n\n<p>Check out our guide on <a href=\"https://aioseo.com/fix-broken-links-in-wordpress/\" title=\"How to Find and Fix Broken Links in WordPress\">finding and fixing broken links</a> for detailed instructions on eliminating broken links on your site.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-wordpress-seo-tips-your-faqs-answered\">WordPress SEO Tips: Your FAQs Answered:</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-is-wordpress-still-the-best-for-seo\"><h3 class=\"aioseo-faq-block-question\">Is WordPress still the best for SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Yes, WordPress remains one of the best platforms for SEO. Its user-friendly interface, extensive plugin ecosystem, and SEO-focused features make it a powerful choice. However, success depends on proper optimization and content quality.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-the-best-plugin-for-wordpress-seo\"><h3 class=\"aioseo-faq-block-question\">What is the best plugin for WordPress SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The best plugin for WordPress SEO is All In One SEO (AIOSEO). It has many features and modules to help you rank your site and content higher on SERPs. It’s a no-code plugin that anyone can use. Plus, it helps you implement many WordPress SEO tips on this list.</p>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-master-wordpress-seo-for-better-search-rankings\">Master WordPress SEO for Better Search Rankings</h2>\n\n\n\n<p>Mastering SEO is crucial to growing your business. Thankfully, WordPress SEO isn’t complicated. Just follow the tips above, and you’ll improve your search rankings.</p>\n\n\n\n<p>We hope this post has helped you know the top WordPress SEO tips you can implement on your site. You may also want to check out other articles on our blog, like our <a href=\"https://aioseo.com/seo-mistakes-every-small-business-should-avoid/\" title=\"8 SEO Mistakes Every Small Business Should Avoid\">guide to common SEO mistakes to avoid</a> or our tutorial on <a href=\"https://aioseo.com/html-tags-for-seo/\" title=\"HTML Tags for SEO: What WordPress Users Need to Know\">using HTML tags for SEO</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/wordpress-seo-tips/\">21+ WordPress SEO Tips for Beginners [Ultimate Cheat List]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://aioseo.com/wordpress-seo-tips/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"3 Competitive SEO Strategies That can Help Your Small Business Rank\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:116:\"https://aioseo.com/competitive-seo-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=competitive-seo-strategies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://aioseo.com/competitive-seo-strategies/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 30 Jan 2024 14:34:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:26:\"Competitive SEO strategies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=276025\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:474:\"<p>Looking for competitive SEO strategies that can help your website rank? Today, you&#8217;ll learn 3 competitive SEO strategies that target people close to making a buying decision. Better yet: the strategies presented have been tested and proven successful in our&#8230;</p>\nThe post <a href=\"https://aioseo.com/competitive-seo-strategies/\">3 Competitive SEO Strategies That can Help Your Small Business Rank</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:22014:\"<p>Looking for competitive SEO strategies that can help your website rank?</p>\n\n\n\n<p>Today, you&#8217;ll learn 3 competitive SEO strategies that target people close to making a buying decision.</p>\n\n\n\n<p>Better yet: the strategies presented have been tested and proven successful in our own business.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-understand-the-buyers-journey\">Understand the Buyer&#8217;s Journey</a><ul></ul></li><li><a href=\"#aioseo-strategy-1-sneak-into-search-results-with-product-comparison-articles\">Strategy 1: Sneak into Search Results with Product Comparison Articles</a><ul></ul></li><li><a href=\"#aioseo-strategy-2-attract-buyers-with-best-of-reviews\">Strategy 2: Attract Buyers With &#8220;Best of&#8221; Reviews</a></li><li><a href=\"#aioseo-strategy-3-solve-searcher-problems-with-how-to-content\">Strategy 3: Solve Searcher Problems with &#8220;How to&#8221; Content</a><ul></ul></li><li><a href=\"#aioseo-optimize-your-competitive-content\">Optimize Your Competitive Content</a><ul></ul></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-understand-the-buyers-journey\">Understand the Buyer&#8217;s Journey</h2>\n\n\n\n<p>The goal here is to find the easiest and most effective way to insert ourselves into <em>relevant</em> search results. The key is <em>relevan</em>t.</p>\n\n\n\n<p>We&#8217;re going to be picky.</p>\n\n\n\n<p>We don&#8217;t want to target <em>tire-kickers</em>. We&#8217;ll target only people who</p>\n\n\n\n<ol>\n<li>Have a problem our product can solve</li>\n\n\n\n<li>Are ready to buy.</li>\n</ol>\n\n\n\n<p>Understanding the buyer&#8217;s journey (or funnel) will help you visualize what&#8217;s behind this strategy. </p>\n\n\n\n<p>Let&#8217;s look at the <a href=\"https://aioseo.com/tofu-mofu-bofu/\">TOFU, MOFU, BOFU</a> funnel stages.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" src=\"https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-1024x470.png\" alt=\"\" class=\"wp-image-277022\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-1024x470.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-300x138.png 300w, https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-768x353.png 768w, https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-600x275.png 600w, https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-131x60.png 131w, https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1-196x90.png 196w, https://aioseo.com/wp-content/uploads/2024/01/tofu-mofu-bofu-sales-funnel-diagram-1.png 1416w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-tofu-top-of-the-funnel\">TOFU &#8211; Top of the Funnel</h3>\n\n\n\n<p>At this stage, your target audience has no discernible buying intent. These are the <em>tire kickers</em>.</p>\n\n\n\n<p>Example: Someone searching for &#8220;insurance&#8221; or &#8220;English literature.&#8221;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-mofu-middle-of-the-funnel\">MOFU &#8211; Middle of the Funnel</h3>\n\n\n\n<p>MOFU searchers have identified a problem they need to solve or an opportunity they want to take advantage of.</p>\n\n\n\n<p>Some are thinking about products or services that can help them do this.</p>\n\n\n\n<p>Example: Someone searching for &#8220;how to prevent frozen pipes,&#8221; &#8220;best budget leaf blowers&#8221; or &#8220;State Farm vs Allstate.&#8221;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-bofu-bottom-of-the-funnel\">BOFU &#8211; Bottom of the Funnel</h3>\n\n\n\n<p>These searchers are ready to buy and their queries show it.</p>\n\n\n\n<p>Example: &#8220;Brazilian teak hardwood flooring,&#8221; &#8220;car insurance quotes no deposit,&#8221; or &#8220;buy car insurance now pay later.&#8221;</p>\n\n\n\n<p>The game plan: we&#8217;ll target MOFU and BOFU keywords only. That way, the content we create will attract prospects with <em><a href=\"https://aioseo.com/buyer-intent-keywords/\" title=\"\">buying intent</a></em>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-search-intent\">Search Intent</h3>\n\n\n\n<p>Marketers like to talk about &#8220;<a href=\"https://aioseo.com/search-intent/\">search intent</a>.&#8221; This refers to the mindset of the searcher, which can be gleaned from <a href=\"https://aioseo.com/what-are-serps/\">search engine results pages (SERPs)</a>.</p>\n\n\n\n<p>Here&#8217;s a shortcut to understanding MOFU and BOFU search intent.</p>\n\n\n\n<ul>\n<li>MOFU searchers <strong>ask for solutions</strong> to problems (&#8220;How to . . .&#8221; ), <strong>read reviews</strong>, and <strong>compare products</strong>.</li>\n\n\n\n<li>BOFU searchers are ready to buy and may be looking for <strong>pricing</strong> information, <strong>sales</strong>, <strong>guarantee</strong> and refund information, and so on.</li>\n</ul>\n\n\n\n<p>So, how do we put this into action?</p>\n\n\n\n<p>We&#8217;ll create content that targets MOFU and BOFU intent, namely:</p>\n\n\n\n<ul>\n<li>Product comparison articles</li>\n\n\n\n<li>Competitor reviews</li>\n\n\n\n<li>&#8220;How to&#8221; articles.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-strategy-1-sneak-into-search-results-with-product-comparison-articles\">Strategy 1: Sneak into Search Results with Product Comparison Articles</h2>\n\n\n\n<p>MOFU searchers may not have heard of your brand. When they search for product comparisons, they might type in search terms that only include brands they’ve heard of.</p>\n\n\n\n<p>For example,</p>\n\n\n\n<ul>\n<li>&#8220;docusign pricing&#8221;</li>\n\n\n\n<li>&#8220;pandadoc vs docusign pricing&#8221;</li>\n</ul>\n\n\n\n<p>The good news is you can invite yourself to this party. You&#8217;re going to create your own product or service comparison article.</p>\n\n\n\n<p>Let&#8217;s call your product Brand C. You&#8217;re not as well-known as Brand A or Brand B, so you create an article on:</p>\n\n\n\n<ul>\n<li><strong>Brand A vs Brand B </strong><strong>vs Brand C</strong></li>\n</ul>\n\n\n\n<p>You can finesse the title. </p>\n\n\n\n<ul>\n<li><strong>Brand A vs Brand B vs Brand C: Comparison Table and Discount Prices</strong></li>\n</ul>\n\n\n\n<p>The benefit of this approach is, that if your article is well-written and objective, you can rank right in the midst of searches for <strong>Brand A vs Brand B</strong>.</p>\n\n\n\n<p>This is a clever way to sneak into your competitors&#8217; search rankings and get their prospects talking about you.</p>\n\n\n\n<p><strong>Pro tip</strong>: When creating a comparison table keep the features to a minimum: readers can easily get overwhelmed by too many details. Check out these <a href=\"https://www.nngroup.com/articles/comparison-tables/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">best practices</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-create-high-quality-content\">Create High-Quality Content</h3>\n\n\n\n<p>Before you write your versus article, read through some top-ranking comparison articles.</p>\n\n\n\n<p>Keep in mind:</p>\n\n\n\n<ul>\n<li>Your page will need to be at least a bit better than the competition. (Better can be simpler, less cluttered, or more comprehensive.)</li>\n\n\n\n<li>Be objective: this is how you&#8217;ll be able to rank with a product/brand comparison article.</li>\n\n\n\n<li>Review Google&#8217;s <a href=\"https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-product-reviews\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">guidelines for Product Reviews</a>.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-strategy-2-attract-buyers-with-best-of-reviews\">Strategy 2: Attract Buyers With &#8220;Best of&#8221; Reviews</h2>\n\n\n\n<p>The next tactic is to create reviews that list your product along with competitors&#8217; products.</p>\n\n\n\n<p>Remember: searchers with buying intent will be <em>comparing</em> products.</p>\n\n\n\n<p>And don&#8217;t be shy to use &#8220;best&#8221; in the headline. This will help your article match the <em>search intent.</em></p>\n\n\n\n<p>For example:</p>\n\n\n\n<ul>\n<li>5 Best Drywall Sanders</li>\n\n\n\n<li>Best Budget Leaf Blowers</li>\n\n\n\n<li>6 Best On-Page SEO Tools for WordPress</li>\n</ul>\n\n\n\n<p>MOFU searchers will often use &#8220;best&#8221; in their <em>search queries</em>. By using &#8220;Best&#8221; in your headline, you&#8217;re signaling that your article is a good match for them.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-1024x287.png\" alt=\"\" class=\"wp-image-276127\" style=\"width:729px;height:205px\" width=\"729\" height=\"205\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-1024x287.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-300x84.png 300w, https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-768x216.png 768w, https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-600x168.png 600w, https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-190x53.png 190w, https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1-321x90.png 321w, https://aioseo.com/wp-content/uploads/2024/01/best-on-page-seo-plugins-serp-example-1.png 1108w\" sizes=\"(max-width: 729px) 100vw, 729px\" /></figure>\n\n\n\n<p>And of course, you’ll list your own product as among the best.</p>\n\n\n\n<p>Feel free to list your product at the top of your article or to add a “Verdict” choosing it as the best. Searchers understand that “best” really is shorthand for “quality” and “recommended.”</p>\n\n\n\n<p>See <a href=\"https://aioseo.com/best-on-page-seo-tools/\">one of our examples here</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-strategy-3-solve-searcher-problems-with-how-to-content\">Strategy 3: Solve Searcher Problems with &#8220;How to&#8221; Content</h2>\n\n\n\n<p>Ever wonder why there&#8217;s so much &#8220;How to&#8221; content on the internet?</p>\n\n\n\n<p>Short answer: There&#8217;s a huge demand for it and demand creates supply.</p>\n\n\n\n<p>Smart marketers meet that demand with content that solves searcher problems <em>and </em>drives conversions and sales.</p>\n\n\n\n<ul>\n<li>The key is to identify which problems your service, content, or product solves.</li>\n\n\n\n<li>Then choose keywords (topics) to create problem-solving content on.</li>\n</ul>\n\n\n\n<p>Here are some examples.</p>\n\n\n\n<ul>\n<li>A business that sells a WordPress plugin that embeds Google Reviews could create an article that answers &#8220;how to add google reviews to WordPress.&#8221;</li>\n\n\n\n<li>A hardware store can write an article on &#8220;how to fix a drywall hole&#8221; and link to the products used in the article.</li>\n\n\n\n<li>An affiliate marketing site that promotes streaming can write an article on &#8220;how to watch Yellowstone.&#8221;</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-include-answers-to-people-also-ask-questions\">Include Answers to &#8220;People Also Ask&#8221; Questions</h2>\n\n\n\n<p>For many, but not all, search queries, Google displays a section of expandable Q&amp;As called &#8220;<a href=\"https://ahrefs.com/seo/glossary/people-also-ask\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">People Also Ask</a>.&#8221;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"435\" src=\"https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-1024x435.png\" alt=\"\" class=\"wp-image-276557\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-1024x435.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-300x128.png 300w, https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-768x326.png 768w, https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-600x255.png 600w, https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-141x60.png 141w, https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1-212x90.png 212w, https://aioseo.com/wp-content/uploads/2024/01/people-also-ask-example-1.png 1094w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>These Q&amp;As are there because Google&#8217;s discovered that these are the most common questions people have on the topic.</p>\n\n\n\n<p>PAA questions allow you to see <em>what&#8217;s going on in the minds of your competitor&#8217;s prospects</em>.</p>\n\n\n\n<p>For example, if we do a search for &#8220;does docusign charge per signature&#8221; we immediately see some really interesting PAA, including:</p>\n\n\n\n<ul>\n<li>Is DocuSign free to use?</li>\n\n\n\n<li>How much does DocuSign cost?</li>\n\n\n\n<li>How many documents can you send on DocuSign for free?</li>\n\n\n\n<li>Is there something better than DocuSign?</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-1024x474.png\" alt=\"\" class=\"wp-image-276562\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-1024x474.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-300x139.png 300w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-768x356.png 768w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-1536x711.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-600x278.png 600w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-130x60.png 130w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1-194x90.png 194w, https://aioseo.com/wp-content/uploads/2024/01/example-of-people-also-ask-questions-1.png 1676w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>And there&#8217;s nothing stopping you from being the person who answers these questions people are asking about your <em>competitors</em>.</p>\n\n\n\n<p>Follow <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\">these guidelines</a> to get <em>your answers</em> to rank in PAA.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-optimize-your-competitive-content\">Optimize Your Competitive Content</h2>\n\n\n\n<p>We recommend that WordPress site owners use the<a href=\"https://aioseo.com/\" title=\"\"> All in One SEO (AIOSEO) Plugin</a> to optimize their articles.</p>\n\n\n\n<p>This plugin has thousands of 5-star reviews on WordPress.org and it’s easy to use. You don’t need any marketing or technical knowledge.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>When you’re using the WordPress editor, All in One SEO (AIOSEO) will display a helpful checklist of recommendations to improve your content.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-1024x476.jpg\" alt=\"aioseo sidebar in wordpress\" class=\"wp-image-273137\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-1024x476.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-300x140.jpg 300w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-768x357.jpg 768w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-1536x715.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-2048x953.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-600x279.jpg 600w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-129x60.jpg 129w, https://aioseo.com/wp-content/uploads/2024/01/aioseo-sidebar-wordpress-193x90.jpg 193w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>To optimize your competitive articles, we also recommend that you add <strong>schema markup</strong>. This is code that helps Google understand your page better. It also makes your page eligible to be displayed as a <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\">rich snippet</a> in search results.</p>\n\n\n\n<p>And rich snippets typically get higher click-through rates.</p>\n\n\n\n<p>For your competitive content, the following types of schema may be relevant:</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/docs/setting-faq-page-schema-markup-in-your-content/\">FAQ schema</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-how-to-schema-markup-in-your-content/\" title=\"\">How-To schema</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-add-product-review-schema-in-wordpress/\">Product review schema</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-product-schema-markup-in-your-content/\">Product schema</a></li>\n</ul>\n\n\n\n<p>Adding schema markup is easy: You&#8217;ll click some buttons and fill out a form. Learn <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\">more here</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-1024x457.jpg\" alt=\"example of rich snippets\" class=\"wp-image-178251\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-1024x457.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-300x134.jpg 300w, https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-768x343.jpg 768w, https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-600x268.jpg 600w, https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-134x60.jpg 134w, https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example-202x90.jpg 202w, https://aioseo.com/wp-content/uploads/2023/04/product-rich-snippet-example.jpg 1206w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>These eye-catching search snippets are not ads. They’re web pages that have </em><a href=\"https://aioseo.com/docs/setting-product-schema-markup-in-your-content/\"><em>product schema markup</em></a><em> added to them.</em></figcaption></figure>\n\n\n\n<p><strong>Author SEO</strong>: In addition, bolster your credibility by using AIOSEO&#8217;s new <a href=\"https://aioseo.com/what-is-google-eat/\" title=\"\">Author SEO module</a>. It&#8217;s an easy way to communicate your experience or expertise, both of which are important to readers and to Google.</p>\n\n\n\n<p>This is a way to make the most of your competitive SEO strategies.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"688\" src=\"https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-1024x688.png\" alt=\"competitive seo strategies e-e-a-t\" class=\"wp-image-276260\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-1024x688.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-300x202.png 300w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-768x516.png 768w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-1536x1033.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-600x403.png 600w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-89x60.png 89w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo-134x90.png 134w, https://aioseo.com/wp-content/uploads/2024/01/author-seo-topics-aioseo.png 1922w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em> In AIOSEO, add your areas of knowledge and experience, then create a short or long bio to display on your articles. AIOSEO provides additional options, like employer and education.</em> </figcaption></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-whats-next\">After Competitive SEO Strategies . . . </h2>\n\n\n\n<p>We hope this post inspires you with competitive SEO strategies that can grow conversions. You may also want to check out <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/\" title=\"\">7 SEO Secrets the Pros Use to Grow Revenue</a>. The information is closely related to competitive SEO strategies covered in this article.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. We publish fresh tutorials each week. And come join us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">X (Twitter)</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/competitive-seo-strategies/\">3 Competitive SEO Strategies That can Help Your Small Business Rank</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://aioseo.com/competitive-seo-strategies/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"How to Easily Find and Fix 404 Errors in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:164:\"https://aioseo.com/how-to-easily-find-and-fix-404-errors-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-easily-find-and-fix-404-errors-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://aioseo.com/how-to-easily-find-and-fix-404-errors-in-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 29 Jan 2024 14:10:26 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:9:\"Tutorials\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"404 errors\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:21:\"how to fix 404 errors\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:34:\"how to fix 404 errors in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:20:\"wordpress 404 errors\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:27:\"https://aioseo.com/?p=37508\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:426:\"<p>Do you want to know how to easily find and fix 404 errors in WordPress? In this post, we’ll show you how to find and fix your 404 errors in WordPress. We’ll also explain what 404 errors are and what causes them.</p>\nThe post <a href=\"https://aioseo.com/how-to-easily-find-and-fix-404-errors-in-wordpress/\">How to Easily Find and Fix 404 Errors in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:20442:\"<p>Looking for a way to find and fix 404 errors on your website?&nbsp;</p>\n\n\n\n<p>404 errors can cause you to lose traffic and sales.</p>\n\n\n\n<p>In this article, you&#8217;ll learn what causes 404 errors and some simple ways to find and fix them.</p>\n\n\n\n<p><strong>What you’ll need</strong>: <a href=\"https://aioseo.com/features/broken-link-checker/\" title=\"Broken Link Checker\">Broken Link Checker by AIOSEO</a></p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-whats-a-404-error\">What’s a 404 Error?</a></li><li><a href=\"#aioseo-what-causes-404-errors\">What Causes 404 Errors?</a><ul><li><a href=\"#aioseo-urls-and-addresses\">URLs and Addresses</a><ul></ul></li></ul></li><li><a href=\"#aioseo-3-types-of-broken-links\">3 Types of Broken Links</a><ul><li><a href=\"#aioseo-broken-internal-links\">Broken Internal Links</a></li><li><a href=\"#aioseo-broken-external-links\">Broken External Links</a></li><li><a href=\"#aioseo-broken-backlinks\">Broken Backlinks</a></li></ul></li><li><a href=\"#aioseo-how-to-find-and-fix-broken-links-on-your-website\">How to Find and Fix Broken Links on Your Website</a><ul><li><a href=\"#aioseo-step-1-download-and-install-the-broken-link-checker-by-aioseo\">Step 1: Download and Install the Broken Link Checker by AIOSEO</a></li><li><a href=\"#aioseo-step-2-review-broken-links\">Step 2: Review Broken Links</a></li><li><a href=\"#aioseo-step-3-fix-broken-links\">Step 3: Fix Broken Links</a></li><li><a href=\"#aioseo-the-unlink-option\">The Unlink Option</a></li><li><a href=\"#aioseo-how-to-use-broken-link-checkers-advanced-settings\">How to Use Broken Link Checker’s Advanced Settings</a></li></ul></li><li><a href=\"#aioseo-how-to-fix-broken-backlinks-inbound-links-from-other-websites\">How to Fix Broken Backlinks (Inbound Links from Other Websites)</a></li><li><a href=\"#aioseo-whats-next\">What’s Next?</a></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-whats-a-404-error\">What’s a 404 Error?</h2>\n\n\n\n<p>A 404 error is a standard response code that indicates the web page or file you&#8217;re trying to access can&#8217;t be found.</p>\n\n\n\n<p>This code displays when you click a hyperlink or enter a URL into a web browser, but the website&#8217;s server is unable to locate the page you’re looking for.</p>\n\n\n\n<p>The error displays in the browser as &#8220;<strong>404 Page Not Found</strong>.&#8221;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-404-example-1024x324.png\" alt=\"Example of 404 error.\" class=\"wp-image-275857\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-404-example-1024x324.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-404-example-300x95.png 300w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-404-example-768x243.png 768w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-404-example-600x190.png 600w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-404-example.png 1069w\" sizes=\"100vw\" /></figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>The 404 error code is a type of HTTP status code. There are<a href=\"https://developer.mozilla.org/en-US/docs/Web/HTTP/Status\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> dozens</a> of HTTP status codes.</p>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-causes-404-errors\">What Causes 404 Errors?&nbsp;</h2>\n\n\n\n<p>404 errors commonly occur after a page or asset is <em>deleted</em> or <em>moved</em>. (An asset is a file, such as an image, an audio recording, or a PDF.)</p>\n\n\n\n<p>Because the original URL no longer works, a 404 error will display.</p>\n\n\n\n<p>We call these URLS broken links or dead links.</p>\n\n\n\n<p>Typos in URLs are another cause of 404 errors.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-urls-and-addresses\">URLs and Addresses</h3>\n\n\n\n<p>So, what&#8217;s a URL?&nbsp;</p>\n\n\n\n<p>Just like your physical home, every web page and online file has a unique <strong>address</strong>.&nbsp;</p>\n\n\n\n<p><strong>The URL </strong><strong><em>is</em></strong><strong> the address.</strong></p>\n\n\n\n<p>It &#8220;tells&#8221; the browser and web server where to locate the web page so it can be displayed to the user.</p>\n\n\n\n<p>For example, the URL below tells the web server to go to the aioseo.com website and find and display the &#8220;blog&#8221; page.&nbsp;</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https://aioseo.com/<strong>blog</strong>/</code></pre>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-changing-your-address\">Changing Your Address</h4>\n\n\n\n<p>When you move to a new home, you need to let everyone know your new address. Otherwise, no one will be able to find you.</p>\n\n\n\n<p>It’s the same for a web page.</p>\n\n\n\n<p>Imagine that we moved our blog to a new URL: <em>https://aioseo.com/<strong>seo-blog/</strong></em></p>\n\n\n\n<p>Our old <em>https://aioseo.com<strong>/blog/</strong></em><strong> </strong>URL would 404<strong>. </strong>(Yes, &#8220;404&#8221; has become a verb.)</p>\n\n\n\n<p>But what if we could forward that <em>old address </em>to the <em>new one</em>?</p>\n\n\n\n<p>Just like mail forwarding for homes, we can set the old blog URL to automatically redirect ( &#8220;forward&#8221;) all traffic to the new URL. That way no one sees a 404 error page. And we wouldn&#8217;t lose any traffic.</p>\n\n\n\n<p>This works for deleted pages, too. You can redirect the old defunct URL to a related page or to your website&#8217;s home page. We&#8217;ll learn more about handling deleted pages below.</p>\n\n\n\n<p>Now, before we look at how to fix and prevent 404 errors, let&#8217;s look at the <strong>3 kinds of broken links </strong>you need to know about.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-3-types-of-broken-links\">3 Types of Broken Links</h2>\n\n\n\n<p>There are 3 types of broken links you may encounter and will need to know how to manage.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-broken-internal-links\">Broken Internal Links</h3>\n\n\n\n<p>Internal links are links within a website. These are important for SEO and for sales.&nbsp;</p>\n\n\n\n<p>Small business blogs will have many links from articles to their product pages. These links are key drivers of revenue.</p>\n\n\n\n<p>Broken internal links can frustrate users and prevent them from checking out or signing up for events, newsletters, and courses.</p>\n\n\n\n<p>And if you&#8217;ve got <em>lots</em> of broken links, that could affect your search engine rankings.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-broken-external-links\">Broken External Links</h3>\n\n\n\n<p>External links are links from your website to other sites.</p>\n\n\n\n<p>If the site you linked to moved <em>its </em>page, then your external link would stop working: when readers clicked on it they&#8217;d see a 404 error page.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Pro tip</strong>: It’s not uncommon for news sites to change their article URLs. So, if you commonly refer to news articles, it’s a good idea to check your site periodically for broken external links.</p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-broken-backlinks\">Broken Backlinks</h3>\n\n\n\n<p>Backlinks are links from other sites to yours. Backlinks are a traffic source, and links from high-ranking sites can send a surge of new web visitors.</p>\n\n\n\n<p>But if there&#8217;s a typo in that backlink, your new visitors will see a 404 error message when they visit your site.</p>\n\n\n\n<p>The good news is you can redirect these broken inbound links, too.</p>\n\n\n\n<p>Now, let&#8217;s start <a href=\"https://aioseo.com/fix-broken-links-in-wordpress/\" title=\"How to Find and Fix Broken Links in WordPress\">finding and fixing broken links</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-to-find-and-fix-broken-links-on-your-website\">How to Find and Fix Broken Links on Your Website</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-step-1-download-and-install-the-broken-link-checker-by-aioseo\">Step 1: Download and Install the Broken Link Checker by AIOSEO&nbsp;</h3>\n\n\n\n<p>The first step is to <a href=\"https://aioseo.com/blc-pricing-upgrade/\" title=\"Pricing Upgrade Broken Link Checker\">download</a> and install the Broken Link Checker plugin. </p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"316\" src=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-1024x316.png\" alt=\"Broken Link Checker is the best tool for fixing 404 errors.\" class=\"wp-image-275863\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-1024x316.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-300x93.png 300w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-768x237.png 768w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-600x185.png 600w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker.png 1147w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Once you&#8217;ve downloaded the zip file, go to <strong>Plugins » Add New</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"339\" src=\"https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1-1024x339.png\" alt=\"Uploading a plugin in WordPress.\" class=\"wp-image-275864\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1-1024x339.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1-300x99.png 300w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1-768x254.png 768w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1-1536x509.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1-600x199.png 600w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-add-new-plugin-1.png 1600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Then click <strong>Upload Plugins</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"221\" src=\"https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-upload-plugin-1024x221.png\" alt=\"&quot;Upload plugin&quot; button in WordPress.\" class=\"wp-image-275866\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-upload-plugin-1024x221.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-upload-plugin-300x65.png 300w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-upload-plugin-768x166.png 768w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-upload-plugin-600x129.png 600w, https://aioseo.com/wp-content/uploads/2024/01/find-and-fix-404-errors-upload-plugin.png 1441w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Select the zip file from your desktop and upload it.</p>\n\n\n\n<p>If you don&#8217;t already have an account you&#8217;ll be asked to create one.</p>\n\n\n\n<p>A setup wizard will walk you through a few steps.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-step-2-review-broken-links\">Step 2: Review Broken Links</h3>\n\n\n\n<p>Now, to see and review your broken links, click on the <strong>Broken Links</strong> tab.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"554\" src=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links-1024x554.png\" alt=\"Broken Links tab in Broken Link Checker.\" class=\"wp-image-275867\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links-1024x554.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links-300x162.png 300w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links-768x416.png 768w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links-1536x831.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links-600x325.png 600w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-links.png 1600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>All of your internal (and external links) will be categorized by link status:&nbsp;</p>\n\n\n\n<pre class=\"wp-block-code\"><code>All<strong> </strong>(all links) | <strong>Broken | </strong>Redirects | Dismissed</code></pre>\n\n\n\n<p>Click on <strong>Broken</strong> to see your list of broken links.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"489\" src=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-1024x489.png\" alt=\"Number of broken links\" class=\"wp-image-275872\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-1024x489.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-300x143.png 300w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-768x367.png 768w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-1536x733.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken-600x287.png 600w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-broken.png 1600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In the example above, we have 3 broken links, listed in the left-hand column.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-step-3-fix-broken-links\">Step 3: Fix Broken Links</h3>\n\n\n\n<p>Hover your cursor over a broken link, and 4 options will display beneath it:<br><br>Choose <strong>Edit URL</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url-1024x523.png\" alt=\"Editing a broken URL\" class=\"wp-image-275874\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url-1024x523.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url-300x153.png 300w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url-768x392.png 768w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url-1536x784.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url-600x306.png 600w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-edit-url.png 1600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now, you’ll see a field that displays the anchor text (at left) and the URL (at right) that’s broken.&nbsp;</p>\n\n\n\n<p>Simply type the correct URL into that field and click the blue <strong>Update</strong> button at the lower left.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-the-unlink-option\">The Unlink Option</h3>\n\n\n\n<p>Instead of editing the broken link, you can choose <strong>Unlink</strong>. That will remove the link from the post.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink-1024x631.png\" alt=\"Unlinking broken links\" class=\"wp-image-275875\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink-1024x631.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink-300x185.png 300w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink-768x473.png 768w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink-1536x947.png 1536w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink-600x370.png 600w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-unlink.png 1600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Broken Link Checker will rescan your site every 3 days.&nbsp;</p>\n\n\n\n<p>Under <strong>Advanced Settings</strong>, you can customize which pages you want to be auto-scanned.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-how-to-use-broken-link-checkers-advanced-settings\">How to Use Broken Link Checker’s Advanced Settings</h3>\n\n\n\n<p>Broken Link Checker will scan your site every 3 days. You can choose which types of pages are scanned by tweaking the Advanced Settings.</p>\n\n\n\n<ul>\n<li>Go to <strong>Broken Link Checker</strong> <strong>» Settings.&nbsp;</strong></li>\n\n\n\n<li>Scroll down and click the toggle button next to <strong>Advanced Settings</strong>.</li>\n</ul>\n\n\n\n<p>That will open some options.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings-1024x578.png\" alt=\"Broken Link Checker settings.\" class=\"wp-image-275879\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings-1024x578.png 1024w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings-300x169.png 300w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings-768x434.png 768w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings-704x396.png 704w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings-600x339.png 600w, https://aioseo.com/wp-content/uploads/2024/01/broken-link-checker-settings.png 1341w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>The default setting is <strong>Include All Post Types</strong>.</p>\n\n\n\n<p>Untick the boxes next to any post type you’d like to omit from scanning. The options are:</p>\n\n\n\n<ul>\n<li>Published</li>\n\n\n\n<li>Draft</li>\n\n\n\n<li>Private</li>\n\n\n\n<li>Scheduled (future)</li>\n\n\n\n<li>Pending.</li>\n</ul>\n\n\n\n<p>Now, you know how to find and fix broken links on your website.&nbsp;</p>\n\n\n\n<p>But what about broken backlinks? How can you fix broken links to your site when they’re on <em>someone else’s website</em>? </p>\n\n\n\n<p>In the next section, you’ll learn how to detect these links and fix them easily with a redirect.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-to-fix-broken-backlinks-inbound-links-from-other-websites\">How to Fix Broken Backlinks (Inbound Links from Other Websites)</h2>\n\n\n\n<p>By using <a href=\"https://analytics.google.com/analytics/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics</a> or the <a href=\"https://www.monsterinsights.com\" target=\"_blank\" title=\"MonsterInsights - WordPress Analytics Plugin\" rel=\"noopener\">MonsterInsights</a> plugin you can see which of your pages are getting traffic.&nbsp;</p>\n\n\n\n<p>It’s here that you may notice a broken link that’s sending you traffic. This is usually because another site linked to you but included a typo in that link.</p>\n\n\n\n<p>Here are two ways to fix this.</p>\n\n\n\n<ol>\n<li>Contact the owner of the referring site and ask them to change it.</li>\n\n\n\n<li>Or simply create a redirect on your own site, to the correct URL.</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you learn what 404 errors are and how they can be easily fixed.</p>\n\n\n\n<p>You can also check out our article <a href=\"https://aioseo.com/what-is-nap-in-seo/\" title=\"What is NAP in SEO? 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(Select the “Bleeding edge” channel and “Beta/RC Only” stream).</td></tr><tr><th>Direct Download</th><td>Download the <a href=\"https://wordpress.org/wordpress-6.5-beta1.zip\">Beta 1 version (zip)</a> and install it on a WordPress website.</td></tr><tr><th>Command Line</th><td>Use the following <a href=\"https://make.wordpress.org/cli/\">WP-CLI</a> command:<br><code>wp core update --version=6.5-beta1</code></td></tr><tr><th>WordPress Playground</th><td>Use the <a href=\"https://playground.wordpress.net/#{%20%22preferredVersions%22:%20{%20%22php%22:%20%228.0%22,%20%22wp%22:%20%22beta%22%20},%20%22features%22:%20{%20%22networking%22:%20true%20},%20%22steps%22:%20[%20{%20%22step%22:%20%22login%22,%20%22username%22:%20%22admin%22,%20%22password%22:%20%22password%22%20},%20{%20%22step%22:%20%22importFile%22,%20%22file%22:%20{%20%22resource%22:%20%22url%22,%20%22url%22:%20%22https://raw.githubusercontent.com/wpaccessibility/a11y-theme-unit-test/master/a11y-theme-unit-test-data.xml%22%20}%20},%20{%20%22step%22:%20%22importFile%22,%20%22file%22:%20{%20%22resource%22:%20%22url%22,%20%22url%22:%20%22https://raw.githubusercontent.com/WordPress/theme-test-data/master/themeunittestdata.wordpress.xml%22%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22query-monitor%22%20},%20%22options%22:%20{%20%22activate%22:%20false%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22create-block-theme%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22debug-bar%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22health-check%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22test-reports%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22user-switching%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20}%20]%20}\" data-type=\"link\" data-id=\"https://playground.wordpress.net/#{%20%22preferredVersions%22:%20{%20%22php%22:%20%228.0%22,%20%22wp%22:%20%22beta%22%20},%20%22features%22:%20{%20%22networking%22:%20true%20},%20%22steps%22:%20[%20{%20%22step%22:%20%22login%22,%20%22username%22:%20%22admin%22,%20%22password%22:%20%22password%22%20},%20{%20%22step%22:%20%22importFile%22,%20%22file%22:%20{%20%22resource%22:%20%22url%22,%20%22url%22:%20%22https://raw.githubusercontent.com/wpaccessibility/a11y-theme-unit-test/master/a11y-theme-unit-test-data.xml%22%20}%20},%20{%20%22step%22:%20%22importFile%22,%20%22file%22:%20{%20%22resource%22:%20%22url%22,%20%22url%22:%20%22https://raw.githubusercontent.com/WordPress/theme-test-data/master/themeunittestdata.wordpress.xml%22%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22query-monitor%22%20},%20%22options%22:%20{%20%22activate%22:%20false%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22create-block-theme%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22debug-bar%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22health-check%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22test-reports%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22user-switching%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20}%20]%20}\">6.5 Beta 1 WordPress Playground instance</a> to test the software directly in your browser without the need for a separate site or setup.&nbsp;</td></tr></tbody></table></figure>\n\n\n\n<p>The current target date for the final release of WordPress 6.5 is <strong>March 26, 2024</strong>. Your help testing this version is key to ensuring everything in the release is stable.</p>\n\n\n\n<p>Get an overview of the <a href=\"https://make.wordpress.org/core/6-5/\">6.5 release cycle</a>, and check the <a href=\"https://make.wordpress.org/core/\">Make WordPress Core blog</a> for <a href=\"https://make.wordpress.org/core/tag/6-5/\">6.5-related posts</a> in the coming weeks for further details.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to help test this release</h2>\n\n\n\n<p>Testing for issues is a critical part of developing any software, and it’s a meaningful way for anyone to contribute—whether or not you have experience.</p>\n\n\n\n<p>If you encounter an issue, please share it in the <a href=\"https://wordpress.org/support/forum/alphabeta/\">Alpha/Beta area</a> of the support forums. If you are comfortable submitting a reproducible bug report, you can do so <a href=\"https://core.trac.wordpress.org/newticket\">via WordPress Trac</a>. You can also check your issue against a list of <a href=\"https://core.trac.wordpress.org/tickets/major\">known bugs</a>.</p>\n\n\n\n<p>Curious about testing releases in general and how to get started? Follow along with the <a href=\"https://make.wordpress.org/test/\">testing initiatives in Make Core</a> and join the <a href=\"https://wordpress.slack.com/messages/core-test/\">#core-test channel</a> on <a href=\"https://wordpress.slack.com/\">Making WordPress Slack</a>.</p>\n\n\n\n<p>WordPress 6.5 will include many new features previously only available through the Gutenberg plugin. Learn more about Gutenberg updates since WordPress 6.4 in the <a href=\"https://make.wordpress.org/core/tag/gutenberg-new/\">What’s New in Gutenberg</a> posts for versions <a href=\"https://make.wordpress.org/core/2023/10/11/whats-new-in-gutenberg-16-8-11-october/\">16.8</a>, <a href=\"https://make.wordpress.org/core/2023/10/25/whats-new-in-gutenberg-16-9-25-october-2/\">16.9</a>, <a href=\"https://make.wordpress.org/core/2023/11/10/whats-new-in-gutenberg-17-0-9-november/\">17.0</a>, <a href=\"https://make.wordpress.org/core/2023/11/22/whats-new-in-gutenberg-17-1-22-november/\">17.1</a>, <a href=\"https://make.wordpress.org/core/2023/12/06/whats-new-in-gutenberg-17-2-6-december/\">17.2</a>, <a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\">17.3</a>, <a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/\">17.4</a>, <a href=\"https://make.wordpress.org/core/2024/01/17/whats-new-in-gutenberg-17-5-17-january-2024/\">17.5</a>, <a href=\"https://make.wordpress.org/core/2024/01/31/whats-new-in-gutenberg-17-6-31-january/\">17.6</a>, and 17.7 (scheduled for release on February 14).</p>\n\n\n\n<p>WordPress 6.5 Beta 1 contains approximately 681 enhancements and 488 bug fixes for the editor, including about 229 <a href=\"https://core.trac.wordpress.org/query?status=closed&amp;milestone=6.5&amp;group=component&amp;max=500&amp;col=id&amp;col=summary&amp;col=owner&amp;col=type&amp;col=priority&amp;col=component&amp;col=version&amp;order=priority\">tickets for WordPress 6.5 Core</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Vulnerability bounty doubles during Beta 1</h2>\n\n\n\n<p>The WordPress community sponsors a <a href=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\" data-type=\"link\" data-id=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\">monetary reward for reporting new, unreleased security vulnerabilities</a>. This reward doubles during the period between Beta 1 on February 13 and the final Release Candidate (RC) scheduled for March 19. Please follow responsible disclosure practices as detailed in the project’s security practices and policies outlined on the <a href=\"https://hackerone.com/wordpress\">HackerOne page</a> and in the <a href=\"https://wordpress.org/about/security/\">security white paper</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Discover what’s on the way in WordPress 6.5</h2>\n\n\n\n<p>This year’s first major release will add finesse and fine-tuning to how you control your site-building experience, with lots to explore specifically for developers. You’ll find more ways to manage your fonts and styles, notable upgrades to synced patterns, a collection of Site Editor and performance updates to help you get things done, and new ways to leverage design tools in Classic themes.</p>\n\n\n\n<p>WordPress 6.5 will include breakthrough foundational APIs that will start to transform how you use blocks to build memorable experiences. This release invites you to dig into these early-stage frameworks, discover how you’d like to see them evolve, and have an impact on their future improvements and capabilities.</p>\n\n\n\n<p>Excited yet? Keep reading for some highlights.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Meet the Font Library</h3>\n\n\n\n<p>Initially slated for release in WordPress 6.4, the <a href=\"https://core.trac.wordpress.org/ticket/59166\">Font Library</a> is one of those great things worth the wait. It gives you new capabilities for efficiently managing a vital piece of your site’s design—typography—without coding or extra steps.</p>\n\n\n\n<p>With the Font Library, you can handle fonts across your site regardless of your active theme—much like how you manage assets in the Media Library. You can install local fonts or Google Fonts, and it’s easily extensible, with the ability to add your own custom typography collections.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Synced patterns get an upgrade</h3>\n\n\n\n<p><a href=\"https://wordpress.org/documentation/article/reusable-blocks/\">Synced patterns</a> bring efficiency to the design process, letting you make global changes to particular layouts with minimal effort. However, there’s often a need to make contextual changes when it comes to content.</p>\n\n\n\n<p>WordPress 6.5 introduces new enhancements to synced patterns that let you override the content in each specific instance. You can choose what content can be updated within a synced pattern—while maintaining the design and layout you’ve already created. Use it for templated pieces like recipes, testimonials, or case studies that use recurring elements to frame unique content.&nbsp;</p>\n\n\n\n<p>This major release will introduce overrides for the Paragraph, Image, Heading, and Button blocks, with support for more blocks to come as work on synced patterns continues.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Connecting blocks and custom fields or other dynamic content</h3>\n\n\n\n<p>WordPress 6.5 will finally make it possible to <a href=\"https://github.com/WordPress/gutenberg/issues/53300#issuecomment-1938463648\">connect core block attributes to custom fields</a>. This capability lets you use the value of a custom field without creating custom blocks. For example, a digital publication could use custom fields with Paragraph and Image blocks. It could pull information from its individual staff writer profiles to dynamically display on its team page, like headshots and names.</p>\n\n\n\n<p>The <a href=\"https://github.com/WordPress/gutenberg/issues/54536\">Block Bindings API</a> powers this functionality and is designed to be extensible enough for developers to connect blocks to any dynamic content—not just custom fields. If your data is stored elsewhere, you can easily point blocks to that new source with only a few lines of code.</p>\n\n\n\n<p>This is the first step in a larger project to simplify how custom fields and other dynamic content are managed.</p>\n\n\n\n<h3 class=\"wp-block-heading\">The Interactivity API gets baked into Core</h3>\n\n\n\n<p>What started as just a taste in WordPress 6.4 with the <a href=\"https://github.com/WordPress/gutenberg/issues/51132\">lightbox feature for images</a> is officially making its way into Core. The <a href=\"https://make.wordpress.org/core/2023/03/30/proposal-the-interactivity-api-a-better-developer-experience-in-building-interactive-blocks\">Interactivity API</a> is a new framework that offers developers a standardized method to bring interactive front-end experiences, or interactions, to blocks. It aims to simplify the process, with less dependencies on external tooling, while maintaining optimal performance.</p>\n\n\n\n<p>Interactions create engaging user experiences, whether showing new comments or fetching search results without reloading a page, allowing visitors to interact with content in real time, or incorporating effects like countdowns and transitional animations that surprise and delight. Check out <a href=\"https://wpmovies.dev/\">this demo site to get a taste of what this framework can do</a>.</p>\n\n\n\n<p>6.5 is just the beginning of bringing this developer experience into Core. Find out how you can <a href=\"https://github.com/WordPress/gutenberg/issues/56803\">follow along with the work or lend a hand</a> and test more features.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Get more from your revisions</h3>\n\n\n\n<p>Revisions are the markers of progress. For creative projects, they&#8217;re also a welcome fallback when you&#8217;re working through a new design or concept. This release brings more detail to your style revision history in the Site Editor.</p>\n\n\n\n<p><a href=\"https://make.wordpress.org/core/2024/01/22/core-editor-improvement-robust-revisions-in-the-site-editor/\">Style revisions in 6.5</a> present a more detailed picture of your work, with design updates like time stamps, quick summaries that outline changes, and the ability to see a full list of revisions made—not just the previous 100. View revisions from the Style Book to see changes that aren&#8217;t reflected in the template you&#8217;re working on. Style revisions are also newly available for templates and template parts, giving you a broader view of your site’s changes.</p>\n\n\n\n<p>Expect to see more <a href=\"https://make.wordpress.org/core/2023/07/05/revisions/\">work happening to expand and improve revisions across the WordPress experience</a>. It’s a foundational part of the collaborative editing and workflows focus of the <a href=\"https://make.wordpress.org/core/2023/03/24/phase-3-collaboration/\">Gutenberg project&#8217;s Phase 3</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Classic themes can opt into appearance tools</h3>\n\n\n\n<p>As the design experience in Block themes evolves and improves, many of these upgrades are also available for Classic themes. Theme authors can choose to <a href=\"https://core.trac.wordpress.org/ticket/60118\">add support for appearance tools to any Classic theme</a>—even without the use of theme.json. Opting in gives designers and site creators using Classic themes access to a varied set of design options, from <a href=\"https://github.com/WordPress/wordpress-develop/blob/trunk/src/wp-includes/class-wp-theme-json.php#L576\">spacing and border controls to typography and color options</a>.</p>\n\n\n\n<p>Switching themes can feel like a big undertaking, and for folks who aren’t ready to jump into the flexibility of Block themes, these pathways to adoption can help ease that tension. Once a Classic theme gets initial support for appearance tools, more design options will be automatically added as they become available.</p>\n\n\n\n<h3 class=\"wp-block-heading\">More design tools are on the way</h3>\n\n\n\n<p>Each WordPress release brings more thought and attention to the way you can create with the Site Editor. The latest improvements to the design experience help bring your creative vision to life:</p>\n\n\n\n<ul>\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/57005\">Background images for Group blocks get size and repeat support</a>, letting you play with subtle or splashy ways to add visual interest to your layouts.&nbsp;</li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/56897\">Aspect ratio support for the Cover block</a> gives you more control over your Cover block images’ shape and size.&nbsp;</li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/57103\">Shadow support added to more blocks</a> to help create layouts with visual depth or add a little personality to your design.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">Site Editor updates to streamline your workflow</h3>\n\n\n\n<p>Bring ease and simplicity to your site-building process with the latest advancements to the Site Editor’s capabilities, from important interface improvements to upgraded tools.</p>\n\n\n\n<p>Going beyond Group blocks, you can now <a href=\"https://github.com/WordPress/gutenberg/pull/54426\">rename every block in the List View</a>. You can also <a href=\"https://github.com/WordPress/gutenberg/pull/55188\">rename</a> or <a href=\"https://github.com/WordPress/gutenberg/pull/55292\">duplicate</a> individual patterns to help keep them organized. Other notable UI improvements add access to your block settings with a <a href=\"https://github.com/WordPress/gutenberg/pull/50273\">quick right-click from List View</a>, adjust preferences with <a href=\"https://github.com/WordPress/gutenberg/issues/56510\">consolidated settings in the Editor preferences panel</a>, and the ability to use the <a href=\"https://github.com/WordPress/gutenberg/pull/56295\">block toolbar on hover when you’re in Distraction Free mode</a>.</p>\n\n\n\n<p>You’ll also notice a cleaner and more unified link-building experience that <a href=\"https://github.com/WordPress/gutenberg/issues/50891\">improves link controls</a>, making it easier to create and manage links in various blocks.</p>\n\n\n\n<p>This release has a bounty of <a href=\"https://github.com/WordPress/gutenberg/issues/33683\">drag-and-drop enhancements</a> to make your editing experience feel more intuitive. You’ll notice helpful visual adjustments, like <a href=\"https://github.com/WordPress/gutenberg/pull/56625\">displaced items in List View</a> when you drag them around to reorganize. You’ll also find that you can <a href=\"https://github.com/WordPress/gutenberg/pull/56070\">drag and drop anywhere you’d like</a> in the Editor, from the very beginning to the end of you workspace.</p>\n\n\n\n<h3 class=\"wp-block-heading\">New Data Views in the Site Editor</h3>\n\n\n\n<p>Every piece of your site comes with a library of information and data. Organizing it, finding what you need, and making informed changes should be as effortless as your site editing experience.</p>\n\n\n\n<p>WordPress 6.5 includes <a href=\"https://github.com/WordPress/gutenberg/issues/55083\">data views</a> for pages, templates, patterns, and template parts. You can view data in a table or grid view, with a new UI for toggling fields and making bulk changes. It’s a refreshing and feature-rich experience that leads the way for the upcoming <a href=\"https://make.wordpress.org/core/2023/07/12/admin-design/\">Admin Redesign project</a> on the WordPress roadmap.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Plugin dependencies improve the plugin experience</h3>\n\n\n\n<p>WordPress 6.5 improves <a href=\"https://core.trac.wordpress.org/changeset/57545\">how users manage plugins that require other plugins</a>. Plugin authors can supply a new <code>Requires Plugins</code> header with a comma-separated list of required plugin slugs from the WordPress.org Plugins repository, which will present users with links to install and activate those plugins first.</p>\n\n\n\n<p>Required plugins must remain active and installed for as long as plugins that require them are active and installed. If any required plugins become inactive or uninstalled, the plugins that require them will be automatically deactivated.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Big performance gains across the editing experience and more</h3>\n\n\n\n<p>WordPress 6.5 contains more than 110 performance-related updates, including an impressive <a href=\"https://github.com/WordPress/gutenberg/issues/57935\">increase in speed and efficiency</a> across both the Post Editor and Site Editor. Loading is over two times faster than in 6.4, with input processing speed increasing to nearly four times faster than the previous release. You’ll also find yourself navigating through the Site Editor six times faster than before.</p>\n\n\n\n<p>The loading time for translated sites gets a boost due to <a href=\"https://make.wordpress.org/core/2023/11/08/merging-performant-translations-into-core/\">merging Performant Translations into Core</a>. This greatly improves the load time of translated sites across the board by loading multiple locales simultaneously, making switching between them a faster and more enjoyable experience.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Accessibility highlights</h3>\n\n\n\n<p>Ensuring that WordPress remains highly accessible is crucial for its success and fulfilling the mission of democratizing publishing. With this in mind, 6.5 will ship more than 65 updates to improve accessibility throughout the platform. These updates include fixes to contrast settings, cursor focus, submenus, positioning of elements, and more. For more information on specific tickets and improvements, please visit <a href=\"https://core.trac.wordpress.org/query?status=closed&amp;focuses=~accessibility&amp;milestone=6.5&amp;group=component&amp;max=500&amp;col=id&amp;col=summary&amp;col=owner&amp;col=type&amp;col=priority&amp;col=component&amp;col=version&amp;order=priority\">WordPress Trac</a> and GitHub for Gutenberg.</p>\n\n\n\n<p><strong><em>Please note that features highlighted in this post are subject to change before the final release.</em></strong></p>\n\n\n\n<h3 class=\"wp-block-heading\">Just for you: a Beta 1 haiku</h3>\n\n\n\n<p>Freedom to publish<br>Blocks, fonts, patterns all around<br>Design as you wish</p>\n\n\n\n<p class=\"is-style-default\"><em>Thank you to the following contributors for collaborating on this post: <a href=\"https://profiles.wordpress.org/dansoschin/\">@dansoschin</a>, <em><a href=\'https://profiles.wordpress.org/rajinsharwar/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>rajinsharwar</a>,</em> <a href=\'https://profiles.wordpress.org/webcommsat/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>webcommsat</a>, <a href=\'https://profiles.wordpress.org/courane01/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>courane01</a>, <a href=\'https://profiles.wordpress.org/hellosatya/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>hellosatya</a>, <a href=\'https://profiles.wordpress.org/bph/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>bph</a>, <a href=\'https://profiles.wordpress.org/greenshady/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>greenshady</a>, <a href=\'https://profiles.wordpress.org/richtabor/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>richtabor</a>, <a href=\'https://profiles.wordpress.org/priethor/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>priethor</a>, <a href=\'https://profiles.wordpress.org/annezazu/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>annezazu</a>, <a href=\'https://profiles.wordpress.org/joedolson/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>joedolson</a>, <a href=\'https://profiles.wordpress.org/santosguillamot/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>santosguillamot</a>, <a href=\'https://profiles.wordpress.org/cwhitmore/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>cwhitmore</a>, <a href=\'https://profiles.wordpress.org/costdev/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>costdev</a>, <a href=\'https://profiles.wordpress.org/ehtis/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>ehtis</a>, <a href=\'https://profiles.wordpress.org/huzaifaalmesbah/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>huzaifaalmesbah</a>, <a href=\'https://profiles.wordpress.org/audrasjb/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>audrasjb</a>, <a href=\'https://profiles.wordpress.org/get_dave/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>get_dave</a>.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16854\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:72:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"People of WordPress: Sunita Rai\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://wordpress.org/news/2024/02/people-of-wordpress-sunita-rai/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 07 Feb 2024 20:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"Interviews\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"HeroPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:5:\"Nepal\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:19:\"People of WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16761\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"This People of WordPress features Sunita Rai, a content marketer and volunteer translator from Nepal.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Abha Thakor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:13528:\"\n<p class=\"has-darker-grey-color has-off-white-2-background-color has-text-color has-background has-link-color wp-elements-9b663d0d5861b05380bcaca160ef01c8\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">The&nbsp;<em>People of WordPress</em>&nbsp;series shares inspiring stories of how people’s lives can change for the better through WordPress and its global community of contributors.</p>\n\n\n\n<p>In this edition, we feature Sunita Rai, a content marketer originally from a remote village in the hills of Nepal. Sunita&#8217;s journey to academic and professional success, with help from the WordPress community, will inspire many.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-featured-img.jpg?resize=1024%2C640&#038;ssl=1\" alt=\"Sunita Rai at WordCamp Asia\" class=\"wp-image-16707\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-featured-img.jpg?resize=1024%2C640&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-featured-img.jpg?resize=300%2C188&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-featured-img.jpg?resize=768%2C480&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-featured-img.jpg?resize=1536%2C960&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-featured-img.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\">A strong desire to acquire knowledge</h2>\n\n\n\n<p>Schools first opened in Sunita’s village in the late 1970s, but most locals, including her parents, had neither the funds nor opportunities to complete their education. Over the years, they realized that an education could open doors for their children. Sunita&#8217;s parents vowed to ensure she received a full education, no matter the costs or hardships. </p>\n\n\n\n<p>Her father worked as a seasonal laborer in India and ensured Sunita and her siblings could go to school with the proper supplies. Her mother cared for everything at home, both the family and the farm. Money was scarce, but determination was abundant.</p>\n\n\n\n<p>To finish high school, Sunita moved in with her aunt in a nearby city. After graduation, she worked as a teacher. One of the biggest challenges was speaking and writing in English, a requirement for her first job teaching at a private English-language school. Her own education had used Nepali as the language of instruction. Fortunately, she enjoyed writing in English and became more fluent with practice. She discovered that she would always want a career where she could continue learning.</p>\n\n\n\n<p>On top of a demanding teaching schedule, Sunita continued her studies at a college affiliated with Tribhuvan University. She knew that doing both would be difficult, but she wanted to be able to support her family while pursuing ambitious life and career goals. Earning a bachelor’s degree was a hugely motivating achievement that inspired her to begin a master’s degree in sociology.</p>\n\n\n\n<p>Teaching for more than five years had been a full-time commitment, with hours of extra work at home. Preparing lessons, grading assignments, and handling exams made it difficult for her to find the time needed for her own studies. Sunita decided she needed more time for her coursework, so she left her teaching job and sought work that would allow her to focus on her studies while still earning money.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-mardi-base-camp-trekking-nepal-nov2023.jpg?resize=768%2C1024&#038;ssl=1\" alt=\"Sunita at basecamp Trekking Nepal in November 2023\" class=\"wp-image-16709\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-mardi-base-camp-trekking-nepal-nov2023.jpg?resize=768%2C1024&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-mardi-base-camp-trekking-nepal-nov2023.jpg?resize=225%2C300&amp;ssl=1 225w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-rai-mardi-base-camp-trekking-nepal-nov2023.jpg?w=900&amp;ssl=1 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\">From teaching to writing to WordPress</h2>\n\n\n\n<p>After an extensive search, Sunita landed a content writing job at a successful WordPress development firm in Nepal. Her salary as a content writer wasn’t high, but it grew steadily over time. She would later gain some supplementary freelance work after presenting at a WordCamp. She was able to help support her family as she grew in her career, and now she could do more.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I’m fortunate to have had the education that gave me the capacity to aspire, get into a WordPress job, meet people from around the world, and tell my story!</p>\n<cite>Sunita</cite></blockquote>\n\n\n\n<p>Early in her career, especially in her early days with WordPress, Sunita benefited from the support of excellent mentors who played pivotal roles in her career development, nurturing her skills in content writing, SEO, and general confidence. Now, she has mentored other content writers and advocates for mentoring programs.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"672\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/01/speaker-moment-wrodcampasia2023-sunita-rai.jpg?resize=1024%2C672&#038;ssl=1\" alt=\"Sunita speaking at WordCamp Asia 2023\" class=\"wp-image-16706\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/01/speaker-moment-wrodcampasia2023-sunita-rai.jpg?resize=1024%2C672&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/01/speaker-moment-wrodcampasia2023-sunita-rai.jpg?resize=300%2C197&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/01/speaker-moment-wrodcampasia2023-sunita-rai.jpg?resize=768%2C504&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/01/speaker-moment-wrodcampasia2023-sunita-rai.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<p>Sunita has engaged in WordCamps, sharing her wealth of knowledge and experiences. Her first WordCamp was <a href=\"https://nepal.wordcamp.org/2015/\">WordCamp Nepal 2015</a>, a pivotal moment where she connected with WordPress enthusiasts from various Nepalese and international companies. She experienced a welcoming environment that inspired her to become involved in the WordPress community. </p>\n\n\n\n<p>At <a href=\"https://kathmandu.wordcamp.org/2016\">WordCamp Kathmandu in 2016</a>, Sunita delivered a talk on <a href=\"https://wordpress.tv/2016/12/01/sunita-rai-seo-copywriting-for-wordpress/\">SEO Copywriting for WordPress</a>, marking a significant milestone in her journey. She later joined a panel discussion titled &#8220;Girls in WordPress – Story, Experience, Opportunity, and Career&#8221; at <a href=\"https://biratnagar.wordcamp.org/2018/\">WordCamp Biratnagar 2018</a>.</p>\n\n\n\n<p>Most recently, Sunita helped organize speakers at WordCamp Kathmandu <a href=\"https://kathmandu.wordcamp.org/2022/\">2022</a> and <a href=\"https://kathmandu.wordcamp.org/2023/\">2023</a>, and also spoke outside her home country at <a href=\"https://asia.wordcamp.org/2023\">WordCamp Asia 2023</a> and <a href=\"https://sylhet.wordcamp.org/2023/\">WordCamp Sylhet, Bangladesh 2023</a>. These events and her <a href=\"https://wordpress.tv/?s=sunita%20rai\">talks</a>, helped her grow stronger connections within the global WordPress community and encourage more women speakers.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-wordpress-bangladesh-members.jpg?resize=900%2C675&#038;ssl=1\" alt=\"Sunita with members from the WordPress Bangladesh community\" class=\"wp-image-16711\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-wordpress-bangladesh-members.jpg?w=900&amp;ssl=1 900w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-wordpress-bangladesh-members.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-wordpress-bangladesh-members.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\">Translating WordPress and empowering others</h2>\n\n\n\n<p>Reading and writing in your own language is powerful. For Sunita, translation is crucial in bridging gaps and granting access to those with limited platforms to express and share their passions. When she discovered that she could translate WordPress into Nepali, she joined the many other volunteers on the <a href=\"https://make.wordpress.org/polyglots/\">Polyglots team</a>. </p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">&#8220;Translating WordPress to Nepali means empowering my people to access the freedom that WordPress provides.&#8221;&nbsp;</h2>\n<cite>Sunita Rai</cite></blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-3-other-female-organizers-wcktm2023.jpg?resize=768%2C1024&#038;ssl=1\" alt=\"Sunita with 3 Female Oganizers WordCamp Kathmandu 2023\" class=\"wp-image-16710\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-3-other-female-organizers-wcktm2023.jpg?resize=768%2C1024&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-3-other-female-organizers-wcktm2023.jpg?resize=225%2C300&amp;ssl=1 225w, https://i0.wp.com/wordpress.org/news/files/2024/01/sunita-with-3-other-female-organizers-wcktm2023.jpg?w=900&amp;ssl=1 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<p>Sunita emphasizes that coding skills are not a prerequisite for contribution: &#8220;The potential impact you can have on the WordPress community is enormous, across areas from local meetups and WordCamps to testing and translating.&#8221;</p>\n\n\n\n<p>She highlights her own experience as a potential path for others. &#8220;WordPress has had a profound impact on my life&#8230; the freedom to work on my own time, to be financially independent, and to overcome my inferiority complex.&#8221;</p>\n\n\n\n<p>Her advice to anyone getting started with WordPress: “Get involved in the WordPress community and contribute as early as possible. By participating, you will better understand the project and its people, so you can advocate WordPress in a better way. It will offer you a sense of satisfaction or meaning as well as success in your career.”</p>\n\n\n\n<h2 class=\"wp-block-heading\">Share the stories</h2>\n\n\n\n<p>Help share these open source contributor stories and grow the community. Meet more WordPressers in the <a href=\"https://wordpress.org/news/category/newsletter/interviews/\">People of WordPress series</a>, or continue your own WordPress journey at <a href=\"https://learn.wordpress.org/\">Learn.WordPress.org</a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em>Thanks to&nbsp;<a href=\"https://profiles.wordpress.org/sunitarai/\">Sunita Rai&nbsp;</a>for sharing about her adventures in WordPress, and to&nbsp;<a href=\"https://profiles.wordpress.org/webcommsat/\" target=\"_blank\" rel=\"noreferrer noopener\">Abha Thakor</a>,&nbsp;<a href=\"https://profiles.wordpress.org/nalininonstopnewsuk/\" target=\"_blank\" rel=\"noreferrer noopener\">Nalini Thakor</a>,&nbsp;<a href=\"https://profiles.wordpress.org/webtechpooja/\">Pooja Derashri,</a> <a href=\"https://profiles.wordpress.org/meher/\" target=\"_blank\" rel=\"noreferrer noopener\">Meher Bala</a>, <em><a href=\"https://profiles.wordpress.org/eidolonnight/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicholas Garofalo</a>,</em>&nbsp;<a href=\"https://profiles.wordpress.org/cbringmann/\" target=\"_blank\" rel=\"noreferrer noopener\">Chloe Bringmann</a>, <a href=\"https://profiles.wordpress.org/majaloncar/\">Maja Loncar</a> and&nbsp;<a href=\"https://profiles.wordpress.org/marybaum/\" target=\"_blank\" rel=\"noreferrer noopener\">Mary Baum</a> for interviews, editorial, images, and reviews.</em></p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"135\" src=\"https://i0.wp.com/wordpress.org/news/files/2020/03/heropress_logo_180.png?resize=180%2C135&#038;ssl=1\" alt=\"HeroPress logo\" class=\"wp-image-8409 size-full\" data-recalc-dims=\"1\" /></figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\"><em>This People of WordPress feature is inspired by an essay originally published on </em><a href=\"https://heropress.com/\"><em>HeroPress.com</em></a><em>, a community initiative created by Topher DeRosia. It highlights people in the WordPress community who have overcome barriers and whose stories might otherwise go unheard. </em>#HeroPress </p>\n</div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16761\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"The Month in WordPress – January 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wordpress.org/news/2024/02/the-month-in-wordpress-january-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 06 Feb 2024 17:45:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:18:\"Month in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:18:\"month in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16837\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:326:\"January kicked off with big plans for the WordPress project in the year ahead. Work on the WordPress 6.5 release is underway, with Beta 1 scheduled for next week and early testing opportunities. Let&#8217;s catch up on all the exciting updates from the past month. Looking at 2024 In a recent episode of WP Briefing, [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Reyes Martínez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14584:\"\n<p>January kicked off with big plans for the WordPress project in the year ahead. Work on the WordPress 6.5 release is underway, with Beta 1 scheduled for next week and early testing opportunities. Let&#8217;s catch up on all the exciting updates from the past month.</p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Looking at 2024</h2>\n\n\n\n<p><a href=\"https://wordpress.org/news/2024/01/episode-70-a-look-ahead-at-wordpress-in-2024/\">In a recent episode of WP Briefing</a>, WordPress Executive Director Josepha Haden Chomphosy discusses some of the <a href=\"https://make.wordpress.org/project/2024/01/19/big-picture-goals-2024/\">big-picture goals for WordPress this year</a>. The main highlights include <a href=\"https://make.wordpress.org/core/2023/07/03/real-time-collaboration/\">Phase 3 of the WordPress roadmap</a>, which involves collaborative editing and significant updates to writing and design workflows. Another major focus is <a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a>, a new initiative introduced at <a href=\"https://wordpress.org/state-of-the-word/\">State of the Word 2023</a> with the ultimate goal of creating a more open web.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https://wordpress.org/news/2024/01/data-liberation-in-2024/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/02/Data-liberation-slide-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Data Liberation\" class=\"wp-image-16840\" style=\"width:680px;height:auto\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/02/Data-liberation-slide-1.png?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/02/Data-liberation-slide-1.png?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/02/Data-liberation-slide-1.png?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/02/Data-liberation-slide-1.png?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/02/Data-liberation-slide-1.png?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></a><figcaption class=\"wp-element-caption\"><em><a href=\"https://wordpress.org/news/2024/01/data-liberation-in-2024/\">Learn more about Data Liberation in 2024</a></em>.</figcaption></figure>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress 6.5 is on its way</h2>\n\n\n\n<p>Preparations for WordPress 6.5, the first major release of 2024, are in full swing. <a href=\"https://make.wordpress.org/core/2024/01/18/wordpress-6-5-release-squad-formation/\">The release squad was announced</a> last month, and the next milestone will be Beta 1, <a href=\"https://make.wordpress.org/core/6-5/\">scheduled</a> for February 13.</p>\n\n\n\n<p>Curious about what version 6.5 will bring? <a href=\"https://make.wordpress.org/core/2024/01/17/hallway-hangout-lets-explore-wordpress-6-5-recap/\">Check out this Hallway Hangout recap</a> to learn about some upcoming features. You can also participate in <a href=\"https://make.wordpress.org/test/2024/01/13/early-opportunities-to-test-wordpress-6-5/\">this early testing opportunity</a> to experience them first-hand and provide feedback.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Until 6.5 is released, you can <a href=\"https://wordpress.org/news/2024/01/wordpress-6-4-3-maintenance-and-security-release/\">upgrade to WordPress 6.4.3</a>. This version includes numerous security and maintenance updates.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">New in the Gutenberg plugin</h2>\n\n\n\n<p>Three new versions of Gutenberg shipped in January:</p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/\"><strong>Gutenberg 17.4</strong></a> featured improvements to List View and Style Revisions, more flexibility for background images in Group blocks, and significant advancements to the Data Views experience for the Templates page.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/01/17/whats-new-in-gutenberg-17-5-17-january-2024/\"><strong>Gutenberg 17.5</strong></a> made good progress in combining the Post Editor and Site Editor by introducing a shared preference panel, among other highlights.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/01/31/whats-new-in-gutenberg-17-6-31-january/\"><strong>Gutenberg 17.6</strong></a> included the ability to extend allowed blocks within a parent block, along with several improvements to Block Hooks, the Data Views experience, and the Site and Post Editor unification.</li>\n</ul>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-off-white-2-background-color has-background\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:60% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https://make.wordpress.org/core/2024/01/22/core-editor-improvement-robust-revisions-in-the-site-editor/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/02/Robust-Revisions-in-the-Site-Editor-Featured-Image.png?resize=1024%2C576&#038;ssl=1\" alt=\"Blue decorative background with dots, the WordPress logo, and text &quot;Core Editor Improvement: Robust Revisions in the Site Editor.&quot;\" class=\"wp-image-16842 size-full\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/02/Robust-Revisions-in-the-Site-Editor-Featured-Image.png?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/02/Robust-Revisions-in-the-Site-Editor-Featured-Image.png?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/02/Robust-Revisions-in-the-Site-Editor-Featured-Image.png?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/02/Robust-Revisions-in-the-Site-Editor-Featured-Image.png?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/02/Robust-Revisions-in-the-Site-Editor-Featured-Image.png?resize=2048%2C1152&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></a></figure><div class=\"wp-block-media-text__content\">\n<p style=\"padding-top:0;padding-bottom:0\">WordPress 6.5 is slated to include some impactful changes and new features to current revision functionality in the Site Editor. <a href=\"https://make.wordpress.org/core/2024/01/22/core-editor-improvement-robust-revisions-in-the-site-editor/\">Read more »</a></p>\n</div></div>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Team updates</h2>\n\n\n\n<ul>\n<li>The <a href=\"https://make.wordpress.org/community/2024/01/12/call-for-mentees-mentors-cohort-2/\">second cohort of the WordPress Contributor Mentorship Program</a> is open for applications. This program aims to connect experienced WordPress contributors with newcomers or those looking to enhance their skills within the community. Both mentees and mentors can apply by February 7, 2024.</li>\n\n\n\n<li>If you are a part of the LGBTQ+ community and participate in the Mentorship Program, you may be interested in this <a href=\"https://lgbtqpress.com/2024/01/announcing-the-first-lgbtqpress-empowerment-grant/\">LGBTQ+Press Empowerment Grant</a>.</li>\n\n\n\n<li>The <a href=\"https://make.wordpress.org/community/2024/01/09/2024-global-sponsors-announcement/\">Global Community Sponsors for 2024</a> have been announced.</li>\n\n\n\n<li>The Community team <a href=\"https://make.wordpress.org/community/2024/01/31/reflecting-on-nextgen-and-looking-ahead/\">reflected on the &#8220;NextGen Events&#8221; pilot project</a> and recommended adopting an expanded scope for WordPress events, encouraging a broad range of innovative event formats.</li>\n\n\n\n<li>In 2023, the WordPress Core team shipped 2211 commits, and 472 people made their first contribution to WordPress Core. <a href=\"https://make.wordpress.org/core/2024/01/11/a-year-in-core-2023/\">Explore more stats in this report</a>.</li>\n\n\n\n<li>The Performance team <a href=\"https://make.wordpress.org/performance/roadmap-2024/\">released a roadmap</a> with this year&#8217;s focus areas.</li>\n\n\n\n<li>Are you looking to broaden your knowledge and improve your WordPress skills? <a href=\"https://make.wordpress.org/updates/2024/01/08/whats-new-on-learn-wordpress-in-december-2023/\">Check out what’s new on Learn WordPress</a>.</li>\n\n\n\n<li>Catch up on all the news in the WordPress development space with the latest edition of <a href=\"https://developer.wordpress.org/news/2024/01/10/whats-new-for-developers-january-2024/\">What&#8217;s new for developers?</a></li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Requests for feedback and testing</h2>\n\n\n\n<ul>\n<li>Community team members <a href=\"https://make.wordpress.org/community/2024/01/22/proposal-pilot-program-to-test-gatherpress-on-the-wordpress-org-network-as-a-meetup-alternative/\">proposed a pilot program to test GatherPress</a>, a community-developed plugin, as a WordPress.org event management tool.</li>\n\n\n\n<li>New <a href=\"https://make.wordpress.org/project/2024/01/24/proposal-updates-to-five-for-the-future-from-the-community-summit/\">Five for the Future program enhancements</a> were suggested based on insights gathered during the WordPress Community Summit. You can help improve the program by sharing your feedback before February 7.</li>\n\n\n\n<li>A new proposal recommends the <a href=\"https://make.wordpress.org/core/2024/01/29/proposal-whats-next-for-the-outreach-program/\">next steps for the Full Site Editing (FSE) Outreach Program</a>. Input is welcome by February 12.</li>\n\n\n\n<li>Members of the Community team are requesting feedback and ideas to <a href=\"https://make.wordpress.org/community/2024/01/16/share-your-feedback-about-the-new-wordpress-events-page/\">help shape the future of the new WordPress Events page</a>.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress events</h2>\n\n\n\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1f9-1f1fc.png\" alt=\"🇹🇼\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Asia 2024 is just around the corner! Organizers announced a <a href=\"https://asia.wordcamp.org/2024/schedule/\">tentative schedule</a> and a <a href=\"https://asia.wordcamp.org/2024/wordcamp-asia-diversity-scholarship/\">Diversity Scholarship</a> to fund the attendance of two active project contributors to their first flagship WordCamp.</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ea-1f1fa.png\" alt=\"🇪🇺\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> Tickets for WordCamp Europe 2024 <a href=\"https://europe.wordcamp.org/2024/tickets/\">are on sale</a>. The organizing team is <a href=\"https://europe.wordcamp.org/2024/volunteers/call-for-volunteers/\">looking for volunteers</a> to help make the event in Torino, Italy, memorable.</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1fa-1f1f8.png\" alt=\"🇺🇸\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://us.wordcamp.org/2024/\">WordCamp US 2024</a> shared details of the event to be held September 17-20 in Portland, Oregon. This WordCamp will have a strong focus on community collaboration with two Contributor Days.</li>\n\n\n\n<li>Check out these other WordPress events happening soon:\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f4f8.png\" alt=\"📸\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://events.wordpress.org/kerala/2024/photo-festival/\">WordPress Photo Festival</a> (online) on February 3-10</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1fa-1f1f8.png\" alt=\"🇺🇸\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://phoenix.wordcamp.org/2024/\">WordCamp Phoenix</a>, USA, on February 9-10</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ee-1f1f3.png\" alt=\"🇮🇳\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://pune.wordcamp.org/2024/\">WordCamp Pune</a>, India, on February 17</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ef-1f1f5.png\" alt=\"🇯🇵\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://kansai.wordcamp.org/2024/\">WordCamp Kansai</a>, Japan, on February 23-24</li>\n</ul>\n</li>\n</ul>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em><strong>Have a story we should include in the next issue of The Month in WordPress? Fill out </strong></em><a href=\"https://make.wordpress.org/community/month-in-wordpress-submissions/\"><strong><em>this quick form</em></strong></a><em><strong> to let us know.</strong></em></p>\n\n\n\n<p><em>Thanks to </em><a href=\"https://profiles.wordpress.org/hellosatya/\"><em>Satyam Vishwakarma (Satya)</em></a><em>, </em><a href=\"https://profiles.wordpress.org/ninianepress/\"><em>Jenni McKinnon</em></a><em>, and </em><a href=\"https://profiles.wordpress.org/laurlittle/\"><em>Lauren Stein</em></a><em> for contributing to this edition of The Month in WordPress.</em></p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox.</p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline is-style-split wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p >\n						<a href=\"https://wordpress.org/news/?post_type=post&#038;p=16837\" style=\"font-size: 16px;padding: 15px 23px 15px 23px;margin: 0px; margin-left: 10px;border-radius: 0px;border-width: 1px; background-color: #113AF5; color: #FFFFFF; text-decoration: none; white-space: nowrap; margin-left: 0\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16837\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"WP Briefing: Episode 72: Why Your Website Matters\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wordpress.org/news/2024/02/episode-72-why-your-website-matters/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 05 Feb 2024 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=16810\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:224:\"In the latest WordPress Briefing, Josepha Haden Chomphosy explores the reasons for choosing a website supporting your digital presence, covering topics from trust-building to professionalism to owning a unique online domain.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:51:\"https://wordpress.org/news/files/2024/02/WPB072.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10397:\"\n<p>In the latest WordPress Briefing, Josepha Haden Chomphosy explores the reasons for choosing a website supporting your digital presence, covering topics from trust-building to professionalism to owning a unique online domain.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://learn.wordpress.org/course/getting-started-with-wordpress-get-setup/\">Getting Started With WordPress: Get Set Up</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/course/creating-a-4-page-business-website/\">Creating a 4-page business website</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/download/\">Download WordPress 6.4.3</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li><a href=\"https://make.wordpress.org/test/2024/01/13/early-opportunities-to-test-wordpress-6-5/\" target=\"_blank\" rel=\"noreferrer noopener\">Early Opportunities to Test WordPress 6.5</a>&nbsp;</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/community/2024/01/12/call-for-mentees-mentors-cohort-2/\" target=\"_blank\" rel=\"noreferrer noopener\">Call for Mentees &amp; Mentors: Contributor Mentorship Program Cohort #2</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2024/01/data-liberation-in-2024/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Liberation in 2024</a>&nbsp;</li>\n\n\n\n<li><a href=\"https://asia.wordcamp.org/2024/tickets/\">WordCamp Asia 2024 Tickets</a></li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16810\"></span>\n\n\n\n<p>[00:00:00] <strong>Josepha:</strong> Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I&#8217;m your host, Josepha Haden Chomphosy. Here we go.&nbsp;<br><br>[00:00:29] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:39] <strong>Josepha:</strong> My friends, it is February. For many of us, that means we&#8217;ve already fallen off track on our New Year&#8217;s resolutions, but not you, intrepid WordPresser, especially you, newly found WordPresser who is still on the fence about needing a website, and I get it. It seems like a lot of work, and even if you shoot for the moon, it&#8217;s not clear which star you&#8217;ll land on.</p>\n\n\n\n<p>[00:01:01] <strong>Josepha:</strong> It feels easier to open a Facebook page or launch a new Instagram account, get a channel going on YouTube, but here&#8217;s a secret they won&#8217;t tell you. It&#8217;s just as much work. And even if you crack the code on today&#8217;s algorithm, you don&#8217;t own anything you build there, not the content, not the audience. So if you&#8217;re gonna make the effort to build anyway, why not build it in your space? It can be scary to take that kind of time.</p>\n\n\n\n<p>So, if you&#8217;re not convinced yet, let me give you a few other reasons why you should choose a website over some social media thing. I&#8217;ve got a list here, and they build on one another, really. But the first thing is a website covers the five W&#8217;s: who, what, when, where, and why. It&#8217;s basic information, I know, but it&#8217;s what people need to know when they&#8217;re looking at your product or company.</p>\n\n\n\n<p>The phone book, whether you had the yellow pages or the white pages, those are long gone, but that doesn&#8217;t mean that the need for that information is gone. When people are researching the right service or product to solve their problems, they&#8217;re getting online to do it. So you should be there, and your information should be easy to find.&nbsp;</p>\n\n\n\n<p>[00:02:12] <strong>Josepha:</strong> Which brings us right into item number two.</p>\n\n\n\n<p>When people know these things about you when, they know who you are, what you&#8217;re doing, when to get to you, where you are, why you&#8217;re doing it. Having that information increases trust and makes you look more professional, and I&#8217;ve seen that be counterintuitive for folks. I mean, it&#8217;s a digital asset, after all. But overwhelmingly, we see consumers who are well-researched by the time they get to us. They&#8217;ve looked at all of your competitors already and checked to see if you are a human, if you share some of their values, and how you manage waste or, complaints, or praise.</p>\n\n\n\n<p>You can never know who is looking for you. So, making it all as clear and easy to see as possible makes you more trustworthy. And the more trustworthy and professional you look, then number three, the more chances you have to bring in good leads and contacts, which can turn into sales or, at the very least, a sales opportunity. And it&#8217;s important to have good leads and contacts. Right?</p>\n\n\n\n<p>[00:03:17] <strong>Josepha:</strong> If you have your information out there on a website, then people can sort of prequalify themselves. If they already have a sense for whether they are a good fit for your product or service, then fingers crossed. You can spend most of your time with people who are making serious inquiries.</p>\n\n\n\n<p>And coming in at four, you can do this any way you want with words or art, NFTs of your latest work, or video tutorials. It lets you tell your story in ways that other mediums necessarily have to limit.</p>\n\n\n\n<p>And, importantly, you can still do those things elsewhere. Right? But having essentially a digital home online that is yours, keep your stuff online in a place you own and operate, then draw people to you through those other channels. Make it all work together.</p>\n\n\n\n<p>[00:04:07] <strong>Josepha:</strong> I have a fifth thing, mostly because I like lists of either three or five, and the list I had was four, but also because it&#8217;s true. Number five is still true.&nbsp;</p>\n\n\n\n<p>Getting domains is fun. You&#8217;ve got something to share with the world, and your domain name is title and, story, and first impression. And isn&#8217;t it great instead of having to say you can find me at LinkedIn, slash in slash, etc.?</p>\n\n\n\n<p>You can say something quick and memorable. Josepha.blog or whatever it is you registered. Getting domains is fun. It&#8217;s the fifth thing, and I tried to act like it was no big deal.</p>\n\n\n\n<p>But, also, it&#8217;s like one of the first things you have to do, and it&#8217;s kind of a big deal. You can have your own domain, and it can say a lot for you. So there you have it, some basic and not-so-basic reasons why you should have a website. If you are convinced or at least intrigued, I&#8217;ve got a few tutorials that can help you get started that I&#8217;ll link in the show notes.&nbsp;<br><br>[00:05:03] (Music interlude)</p>\n\n\n\n<p>[00:05:11] <strong>Josepha:</strong> Which brings us now to our small list of big things.</p>\n\n\n\n<p>I have four big things for you today: four-ish. So, first things first, I have some early opportunities for y&#8217;all to test our next major release. Our next major release is WordPress 6.5. The target release date is March 26th. But coming up here on February 13th, we have Beta 1 scheduled. That&#8217;s an early opportunity for you to provide feedback. A lot of the features that we have coming in this release are big, and they&#8217;re moving quite quickly. And so, if you are already a routine WordPress user, pop on over into the core channel or onto make.WordPress.org/core and get your hands on that beta release. We could use a lot of feedback from you on that.</p>\n\n\n\n<p>The second thing that I have is that the second cohort of the Contributor Mentorship Program has opened up, and we&#8217;re calling for participants whether you want to be mentored or mentor somebody. We are accepting applications for both. This is a fantastic opportunity for experienced contributors to help other people learn how to do this. And also, if you are learning to contribute to open source and to WordPress for the first time, I know it can be scary. It took me many, many tries to really get started. And so this is a great opportunity for anyone who is trying to contribute in a new way, in a different way.</p>\n\n\n\n<p>[00:06:35] <strong>Josepha:</strong> The third thing that I have is there&#8217;s a post up about Data Liberation in 2024. This is one of our big focuses for the year.</p>\n\n\n\n<p>A web where being locked into a system should be a thing of the past, and migrating your site to WordPress or around the WordPress ecosystem should be doable with essentially 1-click, and, so, there&#8217;s a lot of work that we&#8217;re doing there. You can find it on WordPress.org/data-liberation. There will be a link to that in our show notes, but also, there is a lot of work that has to be done, not only to get those resources together but also some companion tools to the resources. So head on over there, take a look at what&#8217;s out there. And if you have some stuff to contribute, share that too.&nbsp;</p>\n\n\n\n<p>[00:07:21] <strong>Josepha:</strong> And my fourth thing, my final thing, is that WordCamp Asia is about a month away. So you still have time to plan your attendance. If that&#8217;s something that you want to do, head on over to asia.wordcamp.org to learn more.</p>\n\n\n\n<p>And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser or specifically for this one; if you liked what you heard, share it with a fellow collaborator whether they know WordPress or not. But if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org. I&#8217;m your host, Josepha Haden Chomphosy. Thanks for tuning in today for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks. <br><br>[00:08:10] (Music outro)</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16810\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"WordPress 6.4.3 – Maintenance and Security release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://wordpress.org/news/2024/01/wordpress-6-4-3-maintenance-and-security-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 30 Jan 2024 21:22:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16754\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:346:\"This security and maintenance release features 5 bug fixes on Core, 16 bug fixes for the Block Editor, and 2 security fixes. Because this is a security release, it is recommended that you update your sites immediately. Backports are also available for other major WordPress releases, 4.1 and later. You can download WordPress 6.4.3 from [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Aaron Jorbin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7108:\"\n<p>This security and maintenance release features <a href=\"https://core.trac.wordpress.org/query?status=closed&amp;component=!Bundled+Theme&amp;id=!59828&amp;milestone=6.4.3&amp;group=status&amp;col=id&amp;col=summary&amp;col=component&amp;col=owner&amp;col=type&amp;col=priority&amp;col=version&amp;col=keywords&amp;order=priority\">5 bug fixes on Core</a>, <a href=\"https://github.com/WordPress/wordpress-develop/pull/5698#issuecomment-1909302298\">16 bug fixes for the Block Editor</a>, and 2 security fixes.</p>\n\n\n\n<p><strong>Because this is a security release, it is recommended that you update your sites immediately.</strong> Backports are also available for other major WordPress releases, 4.1 and later.</p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.4.3.zip\">download WordPress 6.4.3 from WordPress.org</a>, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”. If you have sites that support automatic background updates, the update process will begin automatically.</p>\n\n\n\n<p>WordPress 6.4.3 is a short-cycle release. The next major release will be <a href=\"https://make.wordpress.org/core/6-5/\">version 6.5</a> planned for 26 March 2024. You can review a summary of the maintenance updates in this release by reading the <a href=\"https://make.wordpress.org/core/2024/01/25/wordpress-6-4-3-rc1-is-now-available/\">Release Candidate announcement</a>. For further information on this release, please <a href=\"https://wordpress.org/support/wordpress-version/version-6-4-3\">visit the HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Security updates included in this release</h2>\n\n\n\n<p>The security team would like to thank the following people for responsibly reporting vulnerabilities, and allowing them to be fixed in this release:</p>\n\n\n\n<ul>\n<li><a href=\"https://hackerone.com/m4tutocs\">m4tuto</a> for finding a PHP File Upload bypass via Plugin Installer (requiring admin privileges).</li>\n\n\n\n<li><a href=\"https://twitter.com/_s_n_t\">@_s_n_t</a> of <a href=\"https://twitter.com/pentestltd\">@pentestltd</a> working with Trend Micro Zero Day Initiative for finding an RCE POP Chains vulnerability.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/mikachan/\">Sarah Norris</a>, <a href=\"https://profiles.wordpress.org/joemcgill/\">Joe McGill</a>, and <a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a>.</p>\n\n\n\n<p>WordPress 6.4.3 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance and security fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p class=\"is-style-wporg-props-medium\"><a href=\"https://profiles.wordpress.org/wildworks\">Aki Hamano</a>, <a href=\"https://profiles.wordpress.org/xknown\">Alex Concha</a>, <a href=\"https://profiles.wordpress.org/ajlende\">Alex Lende</a>, <a href=\"https://profiles.wordpress.org/alexstine\">Alex Stine</a>, <a href=\"https://profiles.wordpress.org/afercia\">Andrea Fercia</a>, <a href=\"https://profiles.wordpress.org/andraganescu\">Andrei Draganescu</a>, <a href=\"https://profiles.wordpress.org/azaozz\">Andrew Ozz</a>, <a href=\"https://profiles.wordpress.org/andrewserong\">Andrew Serong</a>, <a href=\"https://profiles.wordpress.org/afragen\">Andy Fragen</a>, <a href=\"https://profiles.wordpress.org/aristath\">Ari Stathopoulos</a>, <a href=\"https://profiles.wordpress.org/artemiosans\">Artemio Morales</a>, <a href=\"https://profiles.wordpress.org/benharri\">ben</a>, <a href=\"https://profiles.wordpress.org/bobbingwide\">bobbingwide</a>, <a href=\"https://profiles.wordpress.org/cbravobernal\">Carlos Bravo</a>, <a href=\"https://profiles.wordpress.org/poena\">Carolina Nymark</a>, <a href=\"https://profiles.wordpress.org/chesio\">Česlav Przywara</a>, <a href=\"https://profiles.wordpress.org/costdev\">Colin Stewart</a>, <a href=\"https://profiles.wordpress.org/mapumba\">Daniel Käfer</a>, <a href=\"https://profiles.wordpress.org/talldanwp\">Daniel Richards</a>, <a href=\"https://profiles.wordpress.org/ocean90\">Dominik Schilling</a>, <a href=\"https://profiles.wordpress.org/ellatrix\">Ella</a>, <a href=\"https://profiles.wordpress.org/kebbet\">Erik</a>, <a href=\"https://profiles.wordpress.org/mamaduka\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/gziolo\">Greg Ziółkowski</a>, <a href=\"https://profiles.wordpress.org/isabel_brison\">Isabel Brison</a>, <a href=\"https://profiles.wordpress.org/joen\">Joen A.</a>, <a href=\"https://profiles.wordpress.org/johnbillion\">John Blackbourn</a>, <a href=\"https://profiles.wordpress.org/desrosj\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/joppuyo\">joppuyo</a>, <a href=\"https://profiles.wordpress.org/lakshmananphp\">Lax Mariappan</a>, <a href=\"https://profiles.wordpress.org/luisherranz\">luisherranz</a>, <a href=\"https://profiles.wordpress.org/flootr\">Markus</a>, <a href=\"https://profiles.wordpress.org/czapla\">Michal Czaplinski</a>, <a href=\"https://profiles.wordpress.org/mukesh27\">Mukesh Panchal</a>, <a href=\"https://profiles.wordpress.org/ntsekouras\">Nik Tsekouras</a>, <a href=\"https://profiles.wordpress.org/dhrupo\">Niluthpal Purkayastha</a>, <a href=\"https://profiles.wordpress.org/noahtallen\">Noah Allen</a>, <a href=\"https://profiles.wordpress.org/swissspidy\">Pascal Birchler</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/ramonopoly\">ramonopoly</a>, <a href=\"https://profiles.wordpress.org/youknowriad\">Riad Benguella</a>, <a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a>, <a href=\"https://profiles.wordpress.org/sabernhardt\">Stephen Bernhardt</a>, <a href=\"https://profiles.wordpress.org/tykoted\">Teddy Patriarca</a>, <a href=\"https://profiles.wordpress.org/hellofromTonya\">Tonya Mork</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> and <a href=\"https://wordpress.slack.com/archives/C065MBW03EH\">#6-5-release-leads channels</a>. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p>As a final reminder, The WordPress Security Team will never email you requesting that you install a plugin or theme on your site, and will never ask for an administrator username and password. <a href=\"https://wordpress.org/news/2023/12/alert-wordpress-security-team-impersonation-scams/\">Please stay vigilant against phishing attacks</a>.</p>\n\n\n\n<p><em>Thanks to <a href=\"https://profiles.wordpress.org/angelasjin/\">Angela Jin</a>, <a href=\"https://profiles.wordpress.org/ehtis\">Ehtisham S.</a>, <a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras,</a> and <a href=\"https://profiles.wordpress.org/clorith/\">Marius L. J.</a> for proofreading.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16754\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"WP Briefing: Episode 71: New Year, New Blog!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://wordpress.org/news/2024/01/episode-71-new-year-new-blog/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 22 Jan 2024 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=16745\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:270:\"In the latest WordPress Briefing, Executive Director Josepha Haden Chomphosy revisits our roots in blogging and breaks down the essentials of starting your first WordPress blog. Tune in to Episode 71 for practical tips and inspiration to kickstart your blogging journey.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:51:\"https://wordpress.org/news/files/2024/01/WPB071.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:18609:\"\n<p>In the latest WordPress Briefing, Executive Director Josepha Haden Chomphosy revisits our roots in blogging and breaks down the essentials of starting your first WordPress blog. Tune in to Episode 71 for practical tips and inspiration to kickstart your blogging journey.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.org/download/\">WordPress 6.4.2 Download</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/course/getting-started-with-wordpress-get-setup/\">Getting Started with WordPress: Get Setup</a></li>\n\n\n\n<li><a href=\"https://www.meetup.com/wordpress-social-learning/events/285233962/\">How to Make a WordPress Blog Social Learning Space Event</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/plugins/\">WordPress Plugins</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/themes/\">WordPress Themes</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li>&nbsp;<a href=\"https://make.wordpress.org/themes/2023/12/29/a-year-in-themes-team-2023/\" target=\"_blank\" rel=\"noreferrer noopener\">A Year in Review With Themes Team</a>\n<ul>\n<li><a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">WordPress End-of-Year Celebrations!</a></li>\n</ul>\n</li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\" target=\"_blank\" rel=\"noreferrer noopener\">Leap into 2024 with these Site Editor Tools</a>\n<ul>\n<li><a href=\"https://developer.wordpress.org/news/\">WordPress Developer Blog</a></li>\n</ul>\n</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/updates/team-reps/\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Team Reps</a>&nbsp;&#8211; Watch for updates as we move into 2024. Each team in the WordPress project goes through a process to review and elect new team reps. Those elections are happening now.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2024/01/19/big-picture-goals-2024/\">Big Pictures Goals 2024</a></li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16745\"></span>\n\n\n\n<p>[00:00:00]&nbsp;<strong>Josepha:</strong>&nbsp;Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I&#8217;m your host, Josepha Haden Chomphosy. Here we go.&nbsp;</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40]&nbsp;<strong>Josepha:</strong> Today, we&#8217;ve got a throwback episode about blogging. If you&#8217;re like me, you sometimes miss the early days of blogs, where the words were a little more pensive, and the images were a little less professional. If you&#8217;re on a slow hobby journey like so many of us are right now, give this one a listen.</p>\n\n\n\n<p>[00:00:58] (music interlude)</p>\n\n\n\n<p>[00:01:05]&nbsp;<strong>Josepha:</strong> You may be one of these contributors I keep mentioning. You may be an agency owner or freelancer. Maybe you&#8217;ve wondered how to make a WordPress blog for your big idea. Or maybe you&#8217;re one of the many people who use WordPress for their own project or business.&nbsp;</p>\n\n\n\n<p>Before WordPress was known as a content management system, as a way to get sites online fast, it was a blogging tool. We have long since outgrown that, but even 20 years into our journey, blogging is still a key part of what WordPress enables you to do. That&#8217;s because, even after those 20 years, the mission of WordPress is still the same, and that is to democratize publishing.</p>\n\n\n\n<p>To help people have a place online where they can tell their stories, or share their projects, or set up their businesses. If you&#8217;ve ever tried to set up a blog, you know that there isn&#8217;t a lot of information about what to know before you get going at all. So, I&#8217;m going to talk about that a little bit today.</p>\n\n\n\n<p>[00:02:06] <strong>Josepha:</strong> And just by the way, if you heard the word blog right now and thought, Oh, Jospeha, how old fashioned. I think it&#8217;s important to remember that there&#8217;s a business advantage to having well-written, relevant content on your website. And if you&#8217;re not blogging for business, because not all of us are, then the benefits are a little different but still important to my mind. Things like the cathartic benefits of journaling, a chance to build community, and the general importance of preserving wisdom for the ages. </p>\n\n\n\n<p>Anyway, back to the topic at hand, before we can get to any of the fancy things that WordPress can do nowadays, it&#8217;s important to know a few things as you get ready to set up your first-ever website. So let&#8217;s dive in. </p>\n\n\n\n<p>Here is how you need to get yourself started. First, have an idea and a plan. So, have an idea for what you&#8217;re doing, the concept of your content, who you want to reach, but also some concept of a domain name. I would encourage you to not necessarily get your heart set on a domain name at first, cause like, if you want the domain name WordPress.org, like, we own that, you can&#8217;t have that. But if you know that you want a domain like &#8216;WordPressbloggingforthefuture.com&#8217; like, that one might be more available. And if you know kind of the words you want in your domain, then you can be a bit flexible about what is there.&nbsp;</p>\n\n\n\n<p>[00:03:30] <strong>Josepha:</strong> The second thing that you need to do is that if you are just getting started, ask yourself the question, what sort of host do I want? We kind of mention all along the WordPress process that, like, you need a good host, but it&#8217;s not always clear where that decision has to happen. It happens right here at the start before you even know what WordPress is most of the time. So, the earliest question that you have to answer for yourself is, what sort of host do I want? Where do I want my site to live? So ask yourself how much you want to get into the maintenance and configuration of your website and the hardware that it lives on versus creating content or keeping your shop up to date. There&#8217;s this whole spectrum of hosting options, and they range from full service, where they will keep your WordPress software up to date and provide daily backups, and have customer support if something goes really wrong.</p>\n\n\n\n<p>[00:04:23] <strong>Josepha:</strong> So it ranges all the way from full service like that, all the way down to essentially zero service, just kind of hands off. They give you a space to keep your WordPress software, to keep your WordPress site, but they leave everything else up to you. They leave the backups up to you; they leave updating up to you, things like that.</p>\n\n\n\n<p>So that&#8217;s the first thing you have to ask yourself and the first question you have to be able to answer. Most of the time, you will want to start with one of the full-service options. That way, you know that your software is set up correctly and safely from the start. And as you learn more about the software, and what you want, and what you need, and you have the ability to learn in the time that you have, the more that you can add on either services with the existing host that you chose or moving to a different host; however, that works out for you.</p>\n\n\n\n<p>[00:05:09] <strong>Josepha:</strong> So if that one sounds like the right option, then you choose a host, go to their site, and actually, most of them will have a way to walk you through how to set up a WordPress site inside their system. Most of the time, it&#8217;s just one click, and then they ask you some questions to get some configurations right.</p>\n\n\n\n<p>The other option that on the like zero, zero service side, that&#8217;s not quite fair, but you know, on the other side of that spectrum, that probably will be appealing to you if you are already familiar with code or already know how to manage a server, or you know how to work in this thing called cPanel, etc. So if you already have a lot of information on how all of that works, you can, if you want to, head over to WordPress.org/download and you can download a zip file of the WordPress software and set that up in your own environment. Okay, quick check here. If this all sounds roughly doable to you, or at least it feels like we&#8217;re in the right starting point, but you find yourself thinking, gosh, I just wish she would slow down a little, I&#8217;ve got you covered.</p>\n\n\n\n<p>[00:06:17] <strong>Josepha:</strong> In the show notes, you&#8217;ll find a link to one of the LearnWP courses for getting started with WordPress. There&#8217;s a section on choosing a host, as well as various other early steps of this process. If you felt like I blazed through all of that, which, honestly, I kind of did. You can work through those lessons in that course at your own pace, and it&#8217;s really a very good guide.</p>\n\n\n\n<p>All right. So let&#8217;s pretend we did all of that. Now you&#8217;ve got yourself a website. The thing that you will want to do next, or rather the first thing that you&#8217;ll notice once you get your site up and running, is that there&#8217;s this &#8216;Hello World&#8217; post. There&#8217;s a post that already exists in there. The Hello World post is a placeholder for the common features of a blog post.</p>\n\n\n\n<p>[00:07:03] <strong>Josepha:</strong> There, you can find your featured image, your title, your content, and even some fake comments. You can either edit this post so that you can see how your writing will look from the start, and you can kind of compare, like, okay, the Hello World part over here on this page exists in this field over here on this page. So you can kind of see where everything works, how it all looks together. Or, if you&#8217;re more familiar with WordPress or CMSs in general, you can simply remove that and start fresh. We&#8217;ve got now a website. We know kind of how to look at our posts and create posts, where comments are, where they can be moderated, and stuff.</p>\n\n\n\n<p>And so, the most fun task for everyone is choosing a theme. But if it doesn&#8217;t sound like a fun task to you, I can help you kind of do some choose-your-own-adventure guiding questions here. Firstly, you can ask yourself how you want the site to look. Do you want it to mostly be a lot of photos or entirely words? Mostly animations? You can head to the theme directory and search for a theme with most of the features that you want. There&#8217;s like a filtering system where you can put in, like, you want, three columns so that you can have three columns of text if you want it to look kind of like an old school newspaper kind of layout and things like that.&nbsp;</p>\n\n\n\n<p>[00:08:24] <strong>Josepha:</strong> There&#8217;s also a way to look for themes inside your instance, your WordPress site, but like, if you haven&#8217;t set that up yet, but you do still want to see kind of what your theme options are, you can go to WordPress.org/themes and take a look at what&#8217;s out there. Just as a quick side note, if you get to that theme directory, if you get to WordPress.org/themes, and it feels overwhelming, which I can understand, I recommend starting with a theme that is designed for blogging specifically, so that you can see how things look right away. And there&#8217;s actually a theme that does come with every WordPress site, so if you&#8217;re not ready, you can skip this thing entirely. And just work with the theme that&#8217;s already there. Every WordPress instance ships with a theme, and it is fully functional when you get your site up and running, so you don&#8217;t need to choose a theme right now if you don&#8217;t feel ready. And then the other very fun thing that people do with their WordPress sites, is to add plugins to them.</p>\n\n\n\n<p>[00:09:20] <strong>Josepha:</strong> Plugins are these little pieces of software that you add on to the WordPress software that lets it do additional things. It adds additional functionality to it. The questions that you can ask to kind of guide yourself through what sorts of plugins you might want what sorts of functionality you might want to add to your site are a little similar to the ones that you want to ask for figuring out which themes.</p>\n\n\n\n<p>So, figure out if there are tasks that you need visitors to do. Do you need them to contact you? Do you want them to watch a video? Should they review and respond to questions? If you have a concept of the things that you want users to do on your website, then you can head to the plugin directory and search for a plugin with features that you need.</p>\n\n\n\n<p>[00:10:05] <strong>Josepha:</strong> Also, there are just endless lists of recommended plugins out there. If that is something that you find valuable as part of your research, those are also easy to find. And as a general side note here as well, there are even more plugins than there are themes. So if you have gotten to this point and feel like you don&#8217;t quite know the answers to the questions that I shared, and it&#8217;s going to be a while until you feel like you can know what those answers are. That&#8217;s totally fine. I&#8217;ll tell you this, I have never seen a site without a contact form. So feel free to begin your journey there. There are a lot of great plugins for contact forms, and it can kind of help you figure out how to work with plugins in that way. So, yeah, I made it sound like you can get a WordPress website built in like seven minutes.</p>\n\n\n\n<p>And on the one hand, you definitely can. And on the other hand, it&#8217;s still a little bit more complicated. So here I have a final note for everyone. You will hear around the WordPress ecosystem and, obviously, hear some things that could make you feel a little nervous about doing this for the first time.</p>\n\n\n\n<p>[00:11:10] <strong>Josepha</strong>: Things like the five-second installation, which WordPress has been famous for for years, but also about how easy and simple it all is. And as somebody who was once in the position of learning WordPress for the first time, like I first encountered a WordPress site in 2009, and I started learning how to use WordPress in 2010. </p>\n\n\n\n<p>I can say with confidence that once you learn it, it&#8217;s easy. We are the easiest of the hard options for CMSs like content management systems are just complicated. But we are the easiest one out there. And so, as you&#8217;re learning, I want to just remind you to celebrate your small wins along the way. If you feel like you&#8217;re late to this blogging game like you should have had a website for years, I mean, sure, that could be true.</p>\n\n\n\n<p>[00:12:01] <strong>Josepha:</strong> And yes, the best time to plant a tree was 20 years ago, but the second best time to plant that tree is today. WordPress didn&#8217;t start out powering over 40% of the web, and your first site can&#8217;t be immediately measured in the millions of readers. So, what will your small beginning lead you to?</p>\n\n\n\n<p>[00:12:18] (Music interlude)</p>\n\n\n\n<p>[00:12:25] <strong>Josepha:</strong> And now, our small list of big things. Today we&#8217;ve got some look-back items and some look-forward items. So let&#8217;s hop right in. </p>\n\n\n\n<p>First thing is we have a year in review with the themes team. So much amazing work has been done by the themes team over the past year, both for reviewing themes and creating them. So I&#8217;ll leave a link to those in the show notes. </p>\n\n\n\n<p>We also have a post out that just has some general celebrations from teams around the community. I&#8217;ll leave a link to that. It probably has been linked in quite a few places, but you know, we don&#8217;t always embrace those moments of celebration. We don&#8217;t always embrace our wins. And so it&#8217;s always good to share those early and often. There are probably more than just those two. So if you posted one or you saw a really interesting one that you think that we should know about, don&#8217;t forget to share it.&nbsp;</p>\n\n\n\n<p>[00:13:16] <strong>Josepha:</strong> Next, we have a leap into 2024 with Site Editor tools. So, on the new Developer Blog, if you haven&#8217;t seen it yet, there is a lot of excellent content there for whether you are like an advanced developer in WordPress or you&#8217;re kind of intermediate and ready to move into your advanced developer era.&nbsp;</p>\n\n\n\n<p>The Site Editor will give you a powerful way to visually create every part of your site and tell your story. And this post will help you to kind of see how to handle everything from big style changes to simple copy updates, all in a single place. We want to make sure that you get the most out of your WordPress this year. And that post will give you a few standout tools and features that you&#8217;ll want to try.&nbsp;</p>\n\n\n\n<p>You&#8217;ll also want to keep an eye out for updates as we move into 2024 around team reps. So each team in the WordPress project goes through a process to review and elect team reps, and elections are happening now.</p>\n\n\n\n<p>[00:14:12] <strong>Josepha:</strong> Along with things that are happening now that you should keep an eye on, the annual goals, our big picture post has gone out as well. It went out at the end of the week last week. There&#8217;ll be a link to all of these in the show notes. And yeah, keep an eye out for, hopefully, a fantastic 2024 in WordPress.&nbsp;</p>\n\n\n\n<p>And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. And if you like what you heard today, share it with a fellow WordPresser, or if you have questions about what you heard, you can share those with me at WPbriefing@WordPress.org. I&#8217;m your host, Josepha Haden Chomphosy. Thanks for tuning in today for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks.&nbsp;</p>\n\n\n\n<p>[00:14:57] (Music outro)</p>\n\n\n\n<p>&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16745\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"Data Liberation in 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://wordpress.org/news/2024/01/data-liberation-in-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 Jan 2024 16:58:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16736\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:314:\"Imagine a more open web where people can switch between any platform of their choosing. A web where being locked into a system is a thing of the past. This is the web I’ve always wanted to see. That’s why I announced a new initiative called Data Liberation for 2024. Migrating your site to WordPress, [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2885:\"\n<p>Imagine a more open web where people can switch between any platform of their choosing. A web where being locked into a system is a thing of the past. This is the web I’ve always wanted to see. That’s why I announced a new initiative called <a href=\"https://wordpress.org/data-liberation/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Liberation</a> for 2024. Migrating your site to WordPress, or exporting all your content from WordPress, should be possible in one click. I want WordPress’ export format to become the lingua franca of CMSes, whether coming to WordPress or moving within WordPress. </p>\n\n\n\n<p>I often hear about folks across the WordPress community duplicating efforts when creating scripts and workflows to move users to WordPress. Imagine if we shared those resources instead and built community-owned plugins that anyone could use! </p>\n\n\n\n<p>But it should be more than plugins; workflows, tutorials, and helper scripts should be shared, too. I want this resource to have space to include moving from social networks, moving from a page builder to core blocks, switching from classic to blocks, and improving WordPress current canonical plugins for importing. </p>\n\n\n\n<h2 class=\"wp-block-heading\">You can help!</h2>\n\n\n\n<p>Of course, the heart of any open source project is the community that shows up to build it. My hope is that this marks the start of a new contribution pathway, separate from core teams, that allows folks to contribute what they’ve learned and what they’ve created to help others move to WordPress. I expect this emphasis on migration will also influence future development, both in core and with recommended community or canonical plugins.</p>\n\n\n\n<p>There are a few things that I think will be key to making this project a success:</p>\n\n\n\n<ul>\n<li>A dedicated landing page on WordPress.org following a WordPress.org/and/[platform-name] format.</li>\n\n\n\n<li>A forum used for non-review user feedback and general discussion.</li>\n\n\n\n<li>A dedicated Slack channel.</li>\n\n\n\n<li>Moderation within hours rather than days.</li>\n\n\n\n<li>Listed on <a href=\"https://github.com/WordPress\">WordPress GitHub</a> with syncing for individual commits to SVN for history in both places.</li>\n</ul>\n\n\n\n<p>By complementing the community’s existing efforts—the <a href=\"https://wordpress.org/five-for-the-future/\">Five for the Future program</a>, the <a href=\"https://learn.wordpress.org/\">Learn WordPress initiative</a>, a focus on internationalization, etc.—my hope is that this will help even more people see themselves in the WordPress project, providing fresh momentum for <a href=\"https://events.wordpress.org/\">WordCamps and meetups</a>. </p>\n\n\n\n<p>It’s never been more crucial to champion openness on the web. Bringing focused attention to improved portability will untether users and increase their freedom like never before.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16736\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"WP Briefing: Episode 70: A Look Ahead at WordPress in 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wordpress.org/news/2024/01/episode-70-a-look-ahead-at-wordpress-in-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 Jan 2024 13:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=16677\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:264:\"Curious about WordPress\'s big-picture items for 2024? Phase 3, Data Liberation, new meetups, and more, get the spotlight in this episode. Join Executive Director Josepha Haden Chomphosy for all this, plus a small list of big things coming up in the next two weeks.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:50:\"https://wordpress.org/news/files/2024/01/WP070.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8342:\"\n<p>Curious about WordPress&#8217;s big-picture items for 2024? Phase 3, Data Liberation, new meetups, and more, get the spotlight in this episode. Join Executive Director Josepha Haden Chomphosy for all this, plus a small list of big things coming up in the next two weeks.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/07/03/real-time-collaboration/\">Real-Time Collaboration</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/\">Make WordPress Core</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/plugins/\">Make WordPress Plugins</a></li>\n\n\n\n<li><a href=\"https://events.wordpress.org/\">WordCamp Events</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li><a href=\"https://make.wordpress.org/project/2023/12/12/overflow-questions-from-state-of-the-word-2023/\">Overflow Questions from State of the Word 2023 in Madrid, Spain</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\" target=\"_blank\" rel=\"noreferrer noopener\">Annual Meetup Survey</a>&nbsp;&#8211; This is the final chance to share your feedback on WordPress meetups for 2024 and how we can improve the program in the future.&nbsp;</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16677\"></span>\n\n\n\n<p>[00:00:00] <strong>Josepha:</strong> Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I&#8217;m your host, Josepha Haden Chomphosy. Here we go.&nbsp;</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40] <strong>Josepha:</strong> Hello, my dears, and welcome to 2024. I hope you&#8217;ve had a lovely break. At the top of the year, I like to look around and gather the projects that the community is interested in. We can&#8217;t always commit to everything, and sometimes even the things we plan to do can&#8217;t make it across the finish line. In the next few weeks, I&#8217;ll be publishing kind of the big picture goals for the year, but I wanted to share a little bit about what I&#8217;ve collected so far.</p>\n\n\n\n<p>[00:01:05] <strong>Josepha:</strong> Firstly, we&#8217;ve got Phase 3. This has been called a few things over the years: collaborative editing, multiplayer, co-editing. But whatever it&#8217;s been called, the biggest changes to writing and design workflows are likely to happen in this phase. A redesigned workflow can be a bit of a shock. But fortunately, we already have a prototype out there.</p>\n\n\n\n<p>I&#8217;ll include a link to some resources in the show notes, or of course, you can always stop by make.WordPress.org/core for some insights. But I would encourage you to, at the very least, get your hands on that prototype to see what it looks like is coming in Phase 3 so that you can be aware and provide your feedback.</p>\n\n\n\n<p>The next thing on our list is Data Liberation. This is a new-to-us project that was introduced at State of the Word. Fortunately, though, it&#8217;s not a new concept overall. Data Liberation is actually one of the earliest ideas that sold me on WordPress. The idea that you could set up a site for a client, or yourself, and that hard work wasn&#8217;t lost if something went wrong, was really important to me. It&#8217;s been a long time since we put any effort into our importers and exporters, and I think this will be a good focus for the year.</p>\n\n\n\n<p>[00:02:14] <strong>Josepha:</strong> The next thing that I&#8217;ve picked up, kind of a list of three things, but there are three mid-sized areas that I want us to pay attention to this year: plugins, old tickets, and new meetups.&nbsp;</p>\n\n\n\n<p>Plugins, because they really have turned a corner on where they ended 2023. A lot of work has been done to make sure that they&#8217;ve streamlined some efforts, gotten some better onboarding for folks as they&#8217;re going in, and we could really use a hand to keep that momentum going.</p>\n\n\n\n<p>Old tickets, because it&#8217;s something that we hope for year after year when we&#8217;re talking to people about what they want in new releases. So often, part of what they say is some way to work through all of these old things that have been around forever, some with patches. And why not, after all?</p>\n\n\n\n<p>And then new meetups, because I really still think that meetups are the best intro to WordPress. No matter whether you&#8217;re wanting to become a developer eventually or, like, the community-building aspect is the thing that hooks you forever. Meetups are the place to encourage those and discover those.&nbsp;</p>\n\n\n\n<p>[00:03:20] <strong>Josepha:</strong> The next thing on my list is also two things. It&#8217;s two things, but kind of a guess at the moment. There are two summit items that I want us to try to consider this year.</p>\n\n\n\n<p>So the first one is contributor recognition. Acknowledgment and recognition, I think, are two different things, and there was an entire series of sessions at the summit where we talked about it. And so I think that it&#8217;s worth us digging in on that.</p>\n\n\n\n<p>The other thing from the summit that I would really like us to all kind of dig in on is accessibility, how we do it, how we confirm it, what we think we should do versus what we actually do, and see what we can move on the needle there.</p>\n\n\n\n<p>And the last thing is sort of a personal wish. I think it&#8217;s about time that we take a look at the way that we kind of manage ourselves as a project, the way that we do our meetings and report on our successes, things like that. And I realize that this is a big thing, and it might be a little bit scary. But, I mean, we&#8217;ve been doing this for a really long time, and it&#8217;s probably as good a time as any, frankly, to look at what we&#8217;re doing by habit or tradition and see if it still suits us.</p>\n\n\n\n<p>So, that&#8217;s my back of the napkin set of notes so far. Keep an eye out in the next couple of weeks for the annual Big Picture post so you can get some context, notes, and discussion opportunities. And, of course, anything that has shown up that&#8217;s a bit bigger, a bit more final will be in there as well.&nbsp;</p>\n\n\n\n<p>But first, our small list of big things. </p>\n\n\n\n<p>[00:04:52] (Music interlude)&nbsp;</p>\n\n\n\n<p>[00:05:00] <strong>Josepha:</strong> Firstly, State of the Word had nearly 200 questions submitted, and Matt has been answering the overflow on make.WordPress.org/project. So, I&#8217;ll include a link, but head on over there to that post if you would like to catch up on those.</p>\n\n\n\n<p>And then the second item, and last item, is that you&#8217;ve got a few more days left to give us feedback on WordPress meetups in 2023, and give us an idea of what we can do to improve those. I believe those close on January 14th. I really love my local meetup, and I hope that we can get some of that same sort of feeling going in all of yours, too.</p>\n\n\n\n<p>[00:05:33] <strong>Josepha:</strong> And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser, or if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org.</p>\n\n\n\n<p>I&#8217;m your host, Josepha Haden Chomphosy. Thanks again for tuning in for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks.&nbsp;</p>\n\n\n\n<p>[00:06:02] (Music outro)&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16677\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"The Month in WordPress – December 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://wordpress.org/news/2024/01/the-month-in-wordpress-december-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 10:10:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:18:\"Month in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:18:\"month in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16680\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:331:\"As 2023 came to a close, WordPress bid farewell with the much-anticipated annual State of the Word and the 6.5 roadmap, among other exciting updates. Read on to learn more about the community’s end-of-year celebrations and catch a sneak peek of what’s in store for the year ahead. Highlights from State of the Word On [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Reyes Martínez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11332:\"\n<p>As 2023 came to a close, WordPress bid farewell with the much-anticipated annual State of the Word and the 6.5 roadmap, among other exciting updates.</p>\n\n\n\n<p>Read on to learn more about the community’s end-of-year celebrations and catch a sneak peek of what’s in store for the year ahead.</p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights from State of the Word</h2>\n\n\n\n<p>On December 11, WordPress co-founder Matt Mullenweg delivered his annual <strong><a href=\"https://wordpress.org/state-of-the-word/\">State of the Word</a> keynote in Madrid, Spain</strong>, marking the first international edition of the event. Nearly 200 WordPress enthusiasts and tech industry leaders gathered in person to hear what’s next for WordPress—with a large audience joining online or from one of the 47 watch parties held across 18 countries.</p>\n\n\n\n<p>The keynote <a href=\"https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/\">highlighted</a> last year’s milestones and showcased compelling demos, providing a glimpse into the upcoming developments for the Site Editor, Collaboration phase, and Admin redesign. Matt also introduced 2024’s focus on <a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a>, aiming to unlock digital barriers and frictionless migrations into WordPress for a more open web.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"youtube-player\" width=\"600\" height=\"338\" src=\"https://www.youtube.com/embed/c7M4mBVgP3Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"></iframe>\n</div></figure>\n\n\n\n<p>The event concluded with a <a href=\"https://www.youtube.com/watch?v=S01uBD2pyQY\">Q&amp;A session</a> and <a href=\"https://make.wordpress.org/project/2023/12/12/overflow-questions-from-state-of-the-word-2023/\">this follow-up post</a>.</p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Roadmap to WordPress 6.5</h2>\n\n\n\n<p>WordPress 6.5 is <a href=\"https://make.wordpress.org/core/6-5/\">scheduled</a> for release on <strong>March 26, 2024</strong>. This major release is set to introduce a new Font Library for easy global font management, support for Appearance Tools in Classic Themes, Data Views for templates and patterns, and more robust revisions across the editing experience, among other highlights.</p>\n\n\n\n<p>6.5 will also include new APIs like Interactivity, Custom Fields, and Block Binding that expand block capabilities and underpin features like Synced Pattern Overrides.</p>\n\n\n\n<p>Learn more about the features planned for WordPress 6.5 in <a href=\"https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/\">this roadmap post</a>.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Don’t wait for the next release to optimize your creative workflows with <a href=\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\">these powerful Site Editor tools</a>.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">New in the Gutenberg plugin</h2>\n\n\n\n<p>Two new versions of Gutenberg shipped in December:</p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/12/06/whats-new-in-gutenberg-17-2-6-december/\"><strong>Gutenberg 17.2</strong></a> introduced improvements to the site editing experience, including the ability to drag and drop blocks to the top and bottom of documents and sticky table headers. The update also enhanced the Interactivity API docs and addressed numerous bug fixes.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\"><strong>Gutenberg 17.3</strong></a> featured a summary of changes in the global styles revision history, an updated preferences panel, and a new social icon for the Gravatar service, along with the ongoing development of Phase 3 features.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Team updates</h2>\n\n\n\n<ul>\n<li>Openverse <a href=\"https://make.wordpress.org/openverse/2023/12/11/introducing-enhanced-content-safety-features-on-openverse/\">introduced new features to filter sensitive content</a>, aiming for a more accessible and safer browsing experience. This update marks the beginning of a significant initiative to enhance content safety tools.</li>\n\n\n\n<li>Matrix contributors <a href=\"https://make.wordpress.org/project/2023/12/12/update-on-matrix-migration-pausing-the-transition/\">announced</a> the decision to pause the Making WordPress Slack migration to Matrix and the factors contributing to it.</li>\n\n\n\n<li>The <a href=\"https://make.wordpress.org/meta/2023/12/15/developer-resources-gets-a-refresh/\">redesign of the Developer Resources section</a> went live last month.</li>\n\n\n\n<li>Are you searching for events in your local community? Explore the recently launched <a href=\"https://make.wordpress.org/community/2023/12/13/announcing-the-new-wordpress-events-page/\">WordPress.org Events page</a>—your new central hub for discovering upcoming events or applying to organize one.</li>\n\n\n\n<li>In 2023, WordPress significantly <a href=\"https://make.wordpress.org/core/2023/12/19/wordpress-performance-impact-on-core-web-vitals-in-2023/\">improved Core Web Vitals (CWV) across sites</a>. The overall passing rates went up from 28.31% to 36.44% on mobile and from 32.55% to 40.80% on desktop, making both WordPress and the whole web perform better.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/22/call-to-action-2024-major-releases-call-for-volunteers/\">Volunteers are needed</a> for 2024’s WordPress major releases. If you’re interested, now’s the time to get involved!</li>\n\n\n\n<li>Check out all the community <a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">achievements and contributions</a> that moved the WordPress project closer to its goals in 2023.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Requests for feedback &amp; testing</h2>\n\n\n\n<ul>\n<li>Complete the <a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\">2023 Annual Meetup Survey</a> before January 14, 2024, and help strengthen WordPress meetups in the future.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress events</h2>\n\n\n\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1f9-1f1fc.png\" alt=\"🇹🇼\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Asia has opened <a href=\"https://asia.wordcamp.org/2024/contributor-day-registration/\">registrations for its Contributor Day</a>. The conference will be held in Taipei, Taiwan, on March 7-9, 2024.</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ea-1f1fa.png\" alt=\"🇪🇺\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Europe’s <a href=\"https://europe.wordcamp.org/2024/speakers/call-for-speakers/\">call for speakers</a> is open until January 15, 2024. Don’t miss the chance to be part of this event by either submitting your speaking proposals or <a href=\"https://europe.wordcamp.org/2024/sponsors/call-for-sponsors/\">supporting it as a sponsor</a>.</li>\n\n\n\n<li>Mark your calendars! <a href=\"https://us.wordcamp.org/2024/\">WordCamp US 2024</a> is headed to Portland, Oregon, from September 17 to 20, as revealed during the State of the Word.</li>\n\n\n\n<li>Check out these WordPress events happening soon:\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ee-1f1f3.png\" alt=\"🇮🇳\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://events.wordpress.org/kolkata/2024/careercamp/\">Kolkata CareerCamp</a>, India on January 6, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1f3-1f1f5.png\" alt=\"🇳🇵\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://nepal.wordcamp.org/2024/\">WordCamp Nepal</a> on January 12-13, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ea-1f1f8.png\" alt=\"🇪🇸\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://zaragoza.wordcamp.org/2024/\">WordCamp Zaragoza</a>, Spain on January 19-20, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ee-1f1e9.png\" alt=\"🇮🇩\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://events.wordpress.org/jakarta/2024/web-challenge/\">WordPress Web Challenge</a>, Indonesia on January 27, 2024</li>\n</ul>\n</li>\n</ul>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em><strong>Have a story we should include in the next issue of The Month in WordPress? Fill out </strong></em><a href=\"https://make.wordpress.org/community/month-in-wordpress-submissions/\"><strong><em>this quick form</em></strong></a><em><strong> to let us know.</strong></em></p>\n\n\n\n<p><em>Thank you to <a href=\"https://profiles.wordpress.org/bernard0omnisend/\">Bernard Meyer</a>, <a href=\"https://profiles.wordpress.org/eidolonnight/\">Nicholas Garofalo</a>, and <a href=\"https://profiles.wordpress.org/laurlittle/\">Lauren Stein</a></em> <em>for contributing to this edition of The Month in WordPress.</em></p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox.</p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline is-style-split wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p >\n						<a href=\"https://wordpress.org/news/?post_type=post&#038;p=16680\" style=\"font-size: 16px;padding: 15px 23px 15px 23px;margin: 0px; margin-left: 10px;border-radius: 0px;border-width: 1px; background-color: #113AF5; color: #FFFFFF; text-decoration: none; white-space: nowrap; margin-left: 0\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16680\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:75:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n\n\n\n\n\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"Leap into 2024 with these Site Editor Tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 28 Dec 2023 18:35:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:6:\"Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"Features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"Gutenberg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:11:\"Site editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16658\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:297:\"The Site Editor gives you a powerful way to visually create every part of your site and tell your story. It lets you handle everything from big stylistic changes to simple copy updates all in a single place. 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Distraction free offers you that alternate perspective with a pared-down experience that lets you focus purely on creating, like:</p>\n\n\n\n<ul>\n<li>Hiding the top toolbar until one intentionally hovers over where it typically sits.</li>\n\n\n\n<li>Removing many of the top toolbar buttons.</li>\n\n\n\n<li>Automatically closing any open sidebars, like block settings and list view.&nbsp;</li>\n\n\n\n<li>Hiding the insertion point indicator, reducing visual clutter.&nbsp;</li>\n\n\n\n<li>Hiding the block toolbar for individual blocks.</li>\n</ul>\n\n\n\n<p>It’s worth noting that this mode can be used when writing posts and pages too! 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