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We’ll help you do that in this article.</p>\n\n\n\n<p>Note that Google Business Profiles will continue to function as usual. The profiles themselves will <em>not</em> be shut down.</p>\n\n\n\n<p>In fact, you’ll want to keep your Google Business Profile because it offers significant local SEO benefits.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-details-of-the-shutdown\">Details of the Shutdown</a></li><li><a href=\"#aioseo-do-i-need-a-website\">Do I Need a Website?</a></li><li><a href=\"#aioseo-how-do-i-get-a-new-website\">How Do I Replace My Google Business Profile Website?</a><ul><li><a href=\"#aioseo-how-to-get-a-wordpress-website-from-a-web-host\">Get a WordPress Website from a Web Host</a></li><li><a href=\"#aioseo-use-a-wordpress-website-builder\">Use a WordPress Website Builder</a><ul><li><a href=\"#aioseo-1-seedprod-fast-loading-landing-pages-and-websites\">1. SeedProd: Fast-Loading Landing Pages and Websites</a></li><li><a href=\"#aioseo-2-avada-pre-built-websites-for-online-stores\">2. Avada: Pre-Built Websites for Online Stores</a></li><li><a href=\"#aioseo-3-wpbakery-pay-once-use-forever\">3. WPBakery: “Pay Once – Use Forever”</a></li><li><a href=\"#aioseo-4-divi-lifetime-pricing\">4. DIVI: Lifetime Pricing</a></li></ul></li></ul></li><li><a href=\"#aioseo-optimize-your-website-for-local-seo\">Optimize Your Website for Local SEO</a><ul><li><a href=\"#aioseo-set-up-local-seo-basics\">Set Up Local SEO Basics</a></li><li><a href=\"#aioseo-additional-local-seo-features\">Additional Local SEO Benefits</a><ul></ul></li></ul></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-details-of-the-shutdown\">Details of the Shutdown</h2>\n\n\n\n<p>Here’s what you need to know about the shutdown of Google Business Profile websites, <a href=\"https://support.google.com/business/answer/14368911?hl=en#:~:text=In%20March%202024%2C%20websites%20made,work%20until%20June%2010%2C%202024\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">as reported by Google</a>.</p>\n\n\n\n<ul>\n<li>The websites will be shut down in <strong>March 2024</strong>.</li>\n\n\n\n<li>Visitors who click on your website domain will be redirected to your Google Business Profile (GBP).</li>\n\n\n\n<li>The redirects end on <strong>June 10, 2024</strong>. After that date, when visitors click on your website URL, they’ll see a 404 error message.</li>\n\n\n\n<li>If your Google Business Profile website had a domain ending with <strong>business.site</strong> or <strong>negocio.site</strong>, those domains will be removed from the website field on your Google Business Profile.</li>\n\n\n\n<li>Google recommends you “update your Google Business Profile to point to a new website.”</li>\n</ul>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p> It’s essential to keep your Google Business Profile. These profiles are considered the #1 ranking factor for local businesses, according to a <a href=\"https://whitespark.ca/local-search-ranking-factors/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Whitespark survey of marketers</a>.</p>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-do-i-need-a-website\">Do I Need a Website?</h2>\n\n\n\n<p>You may wonder, “If I have a Google Business Profile, do I need a website?”</p>\n\n\n\n<p>A business website can be a crucial factor in ranking well.</p>\n\n\n\n<p>Here’s why.</p>\n\n\n\n<ol>\n<li><strong>Get Listed in Business Directories</strong>: If you have a website, you can <a href=\"https://aioseo.com/how-to-get-local-seo-citations/\">submit it to business directories</a>. These listings are a recognized ranking factor, and the process ensures your business information is accurate across the web, including in vehicle GPS systems.</li>\n\n\n\n<li><strong>Boost Your Business’s Online Visibility</strong>: Google weighs the “<a href=\"https://support.google.com/business/answer/7091?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">prominence</a>” of a local business when ranking it and considers directory listings as part of this calculation.</li>\n\n\n\n<li><strong>Reassure Shoppers</strong>: Around <a href=\"https://visualobjects.com/digital-marketing/blog/benefits-of-local-seo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">76%</a> of shoppers assess a business&#8217;s online presence before physically visiting. So, having a business website, Google Business Profile, and directory listings work together to attract prospects.</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-do-i-get-a-new-website\">How Do I Replace My Google Business Profile Website?</h2>\n\n\n\n<p>Since the Google Business Profile websites being shut down were free, we’ll assume you’re looking for a free or low-cost option for a business website.</p>\n\n\n\n<p>While many website builders are out there, some lock you into their built-in web hosting. You can’t switch to a new web host if your site loads slowly.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p> A website builder is software that makes it easy for beginners to create websites. No coding knowledge is needed.</p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-wordpress-to-the-rescue\">WordPress to the Rescue</h3>\n\n\n\n<p>Because speed can impact your rankings, we recommend using WordPress.</p>\n\n\n\n<p>For decades, WordPress has been the standard for <a href=\"https://www.wpbeginner.com/wp-tutorials/how-to-make-a-small-business-website-step-by-step/\" target=\"_blank\" rel=\"noopener\" title=\"\">user-friendly website building</a>. And because it’s so well-established, you’ll get access to thousands of <strong>plugins</strong> to add functionality to your site.</p>\n\n\n\n<p>WordPress also offers “<strong>themes</strong>.” These are pre-built visual designs you launch by clicking a button. You can change your theme at any time. There’s no need to hire a web designer.</p>\n\n\n\n<p>And if you ever want to hire someone to work on your WordPress website, you’ll find it’s one of the most common skills among web professionals.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-how-to-get-a-wordpress-website-from-a-web-host\">Get a WordPress Website from a Web Host</h3>\n\n\n\n<p>Many WordPress web hosts, like <a href=\"https://aioseo.com/recommends/siteground\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SiteGround</a> (our web host) and <a href=\"https://aioseo.com/recommends/hostinger\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Hostinger</a>, provide everything you need to get and launch a WordPress site.</p>\n\n\n\n<p>This includes a <em>domain name</em> and <em>&#8220;one-click&#8221; WordPress websites</em>. Yes, you click a button and get an instant WordPress website. </p>\n\n\n\n<p>Then you can browse free themes to pick a design you like. </p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-use-a-wordpress-website-builder\">Use a WordPress Website Builder</h3>\n\n\n\n<p>There&#8217;s another option. WordPress website builders are beginner-friendly tools for creating your WordPress website.</p>\n\n\n\n<p>And they all come with many pre-built designs to choose from.</p>\n\n\n\n<p>Our recommended options below are beginner-friendly, enable you to create a website quickly, and require no coding knowledge.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-1-seedprod-fast-loading-landing-pages-and-websites\">1. SeedProd: Fast-Loading Landing Pages and Websites</h4>\n\n\n\n<p>SeedProd makes it easy for businesses to create high-converting pages and websites.</p>\n\n\n\n<p>With an intuitive drag-and-drop editor, beginners can easily customize templates or build landing pages from scratch to promote their products, capture leads, drive sales, and grow their email lists.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" fetchpriority=\"high\" width=\"1024\" height=\"626\" src=\"https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-1024x626.jpg\" alt=\"seedprod editor dashboard\" class=\"wp-image-281839\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-1024x626.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-300x183.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-768x470.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-1536x939.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-2048x1252.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-600x367.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-98x60.jpg 98w, https://aioseo.com/wp-content/uploads/2024/02/seed-prod-builder-image-147x90.jpg 147w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: SeedProd editing is intuitive. Click, type, and drag elements to edit your website template.</em></figcaption></figure>\n\n\n\n<p>Key features include hundreds of mobile-friendly templates, the ability to integrate with email and payment platforms, webinar landing pages, lead generation forms, and more.</p>\n\n\n\n<p>SeedProd is known for its fast-loading templates. Because site speed can impact SEO, we recommend prioritizing speed when choosing a website template.</p>\n\n\n\n<p><strong>Select features</strong>:</p>\n\n\n\n<ul>\n<li>WooCommerce templates</li>\n\n\n\n<li>Squeeze and sales page templates</li>\n\n\n\n<li>Video landing pages</li>\n</ul>\n\n\n\n<p><strong>SeedProd Pricing</strong>: Starts at <a href=\"https://www.seedprod.com/pricing/\" target=\"_blank\" rel=\"noopener\" title=\"\">$39.50/year</a>.</p>\n\n\n\n<p><strong>Good to know</strong>: Your SeedProd subscription includes customer support.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-2-avada-pre-built-websites-for-online-stores\">2. Avada: Pre-Built Websites for Online Stores</h4>\n\n\n\n<p>Avada is one of the most popular multi-purpose WordPress builders featuring an intuitive drag-and-drop page builder for fast website creation.</p>\n\n\n\n<p>This builder comes with 100+ pre-built websites to choose from. Select a design, then add your content and customize.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https://aioseo.com/wp-content/uploads/2024/02/avada-editor-1024x631.jpg\" alt=\"avada editing interface\" class=\"wp-image-281840\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/avada-editor-1024x631.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor-300x185.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor-768x473.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor-1536x947.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor-600x370.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor-97x60.jpg 97w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor-146x90.jpg 146w, https://aioseo.com/wp-content/uploads/2024/02/avada-editor.jpg 1606w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: Click on an area of your website template and edit it on the spot.</em></figcaption></figure>\n\n\n\n<p>Like SeedProd, Avada sites are built to load fast and are designed to generate leads and conversions.</p>\n\n\n\n<p><strong>Select features</strong>:</p>\n\n\n\n<ul>\n<li>Form builder</li>\n\n\n\n<li>120+ design elements</li>\n\n\n\n<li>WooCommerce integration</li>\n</ul>\n\n\n\n<p><strong>Avada pricing</strong>: Starts at <a href=\"https://aioseo.com/recommends/avada\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$69</a> for a &#8220;Regular License.&#8221;</p>\n\n\n\n<p><strong>Good to know</strong>: The $69 includes 6 months of support, which you can extend to a year for $21.38.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-3-wpbakery-pay-once-use-forever\">3. WPBakery: “Pay Once – Use Forever”</h4>\n\n\n\n<p>WPBakery is a popular builder boasting over 5 million users.</p>\n\n\n\n<p>This builder works with any WordPress theme. It stands out for its “lifetime license” or “Pay once &#8211; use forever” pricing.</p>\n\n\n\n<p>You can choose from over 80 pre-built templates and layouts, and WPBakery makes it easy to tweak these designs or simply change the colors.</p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2024/02/wpbakery-page-builder-for-wordpress.png\" alt=\"wp bakery editor\" class=\"wp-image-281842\" style=\"width:950px;height:600px\" width=\"950\" height=\"600\"/><figcaption class=\"wp-element-caption\"><em>Above: Like SeedProd and Avada, WPBakery offers pre-built templates which can be easily edited.</em></figcaption></figure>\n\n\n\n<p><strong>Select features</strong>:</p>\n\n\n\n<ul>\n<li>WPBakery AI to help you build your site</li>\n\n\n\n<li>Lifetime updates for free</li>\n\n\n\n<li>WooCommerce compatibility</li>\n</ul>\n\n\n\n<p><strong>WPBakery pricing</strong>: Starts at <a href=\"https://aioseo.com/recommends/wpbakery\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$64</a> for a lifetime license.</p>\n\n\n\n<p><strong>Good to know</strong>: WPBakery offers professional support Mondays through Saturdays.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-4-divi-lifetime-pricing\">4. DIVI: Lifetime Pricing</h4>\n\n\n\n<p>DIVI is a well-known and versatile builder packed with features.</p>\n\n\n\n<p>If you like an abundance of options, then DIVI may be for you. With over 2,000+ layouts and AI and marketing options, it’s hard to think of something DIVI <em>can’t</em> do.</p>\n\n\n\n<p>Choose from a buffet of pre-built sliders, forms, galleries, calls-to-action, blogs, and testimonial sections.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"489\" src=\"https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-1024x489.jpg\" alt=\"divi template example\" class=\"wp-image-281844\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-1024x489.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-300x143.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-768x367.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-1536x734.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-2048x978.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-600x287.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-126x60.jpg 126w, https://aioseo.com/wp-content/uploads/2024/02/divi-template-example-188x90.jpg 188w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: DIVI offers scores of pre-built websites, which you can view demos of.</em></figcaption></figure>\n\n\n\n<p>Interested? Try out the <a href=\"https://www.elegantthemesdemo.com/?et_fb=1&amp;disableUpdateCacheData=1\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DIVI demo</a>.</p>\n\n\n\n<p><strong>Select features:</strong></p>\n\n\n\n<ul>\n<li>DIVI hosting</li>\n\n\n\n<li>Royalty-free images</li>\n\n\n\n<li>Advanced code editing</li>\n</ul>\n\n\n\n<p><strong>DIVI pricing</strong>: Starts at <a href=\"https://aioseo.com/recommends/elegantthemes-divi/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$89/year</a> or $249 for a lifetime license.</p>\n\n\n\n<p><strong>Good to know</strong>: DIVI comes with “24/7 premium support.”</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-optimize-your-website-for-local-seo\">Optimize Your Website for Local SEO</h2>\n\n\n\n<p>Once you&#8217;ve replaced your Google Business Profile website, optimizing it for SEO is crucial.</p>\n\n\n\n<p>The easiest way to do that is to use a WordPress SEO plugin.</p>\n\n\n\n<p>We recommend <a href=\"https://aioseo.com/\">All in One SEO (AIOSEO)</a>. This is an established plugin with thousands of 5-star reviews on WordPress.org. Currently, over 3 million people are using the plugin.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>All in One SEO is beginner-friendly and powerful. And it’s fully compatible with SeedProd and the other recommended builders.</p>\n\n\n\n<p>After downloading and installing the plugin, AIOSEO will appear as a sidebar in WordPress.</p>\n\n\n\n<p>The plugin will analyze your pages and <a href=\"https://aioseo.com/features/truseo-score-analysis/\">provide steps for improving your SEO</a>. This takes a lot of the guesswork out of the process. And it makes it easy to learn by doing.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-837x1024.png\" alt=\"aioseo sidebar\" class=\"wp-image-281846\" style=\"width:380px;height:465px\" width=\"380\" height=\"465\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-837x1024.png 837w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-245x300.png 245w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-768x939.png 768w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-600x734.png 600w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-49x60.png 49w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis-74x90.png 74w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-focus-keyword-analysis.png 1148w\" sizes=\"(max-width: 380px) 100vw, 380px\" /></figure>\n\n\n\n<p>AIOSEO also includes features crucial for local businesses.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-set-up-local-seo-basics\">Set Up Local SEO Basics</h3>\n\n\n\n<p>Setting up your local SEO basics is simple.</p>\n\n\n\n<p>In the WordPress admin bar go to <strong>AIOSEO » Local SEO</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-1024x568.png\" alt=\"\" class=\"wp-image-259297\" style=\"width:695px;height:386px\" width=\"695\" height=\"386\" srcset=\"https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-1024x568.png 1024w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-300x166.png 300w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-768x426.png 768w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-1536x852.png 1536w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-600x333.png 600w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-108x60.png 108w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item-162x90.png 162w, https://aioseo.com/wp-content/uploads/2023/12/aioseo-local-seo-menu-item.png 1949w\" sizes=\"(max-width: 695px) 100vw, 695px\" /></figure>\n\n\n\n<p>Next, a window will open. Click on<strong> Locations</strong> and <strong>Opening Hours</strong> to fill in your business information.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-1024x382.png\" alt=\"\" class=\"wp-image-282172\" style=\"width:699px;height:261px\" width=\"699\" height=\"261\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-1024x382.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-300x112.png 300w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-768x287.png 768w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-1536x573.png 1536w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-600x224.png 600w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-161x60.png 161w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface-241x90.png 241w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-local-seo-interface.png 1796w\" sizes=\"(max-width: 699px) 100vw, 699px\" /></figure>\n\n\n\n<p>If your business doesn&#8217;t have a physical location where you receive customers, simply skip the address field.</p>\n\n\n\n<p>Once you&#8217;ve filled in your information, click <strong>Save</strong>.</p>\n\n\n\n<p>All in One SEO will then add code called schema markup to your site. That ensures that Google and other search engines have your business information.</p>\n\n\n\n<p><em>Optional</em>: All in One SEO also has a widget for embedding a Google Map on your site. Here&#8217;s how to <a href=\"https://aioseo.com/docs/how-to-create-a-google-maps-api-key/\" title=\"\">get the required Google API key</a>. </p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-additional-local-seo-features\">Additional Local SEO Benefits</h3>\n\n\n\n<p>Next, explore these AIOSEO features that boost local SEO.</p>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/docs/using-the-seo-analysis-tool/\"><strong>SEO Analysis</strong></a>: </strong>This tool provides action steps for <a href=\"https://aioseo.com/local-seo-audit/#aioseo-1-homepage-audit\">improving the SEO of your homepage</a>. When people search for a business name, it’s often the homepage that will appear in search results. Follow the plugin&#8217;s recommendations to ensure you’re ranking as high as possible.</li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-use-schema-markup-to-boost-your-seo/\"><strong>Schema markup</strong></a>: Schema can be added to any web page: it&#8217;s not just for your business information and hours of operation. This unique code makes it easier for Google to understand your page content and match it to relevant queries. Click a button and add schema for product details (including shipping, reviews, and pricing), events, software, and more. </li>\n\n\n\n<li><a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\"><strong>Author SEO</strong></a>: A new feature, author SEO provides a way to include a byline on articles along with the author’s bio, education, employer, and social media information. This information can help <a href=\"https://aioseo.com/eeat-and-ymyl/\">establish your website’s credibility</a>.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https://wpforms.com/\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-1024x417.png\" alt=\"aioseo author seo example\" class=\"wp-image-279076\" style=\"width:661px;height:269px\" width=\"661\" height=\"269\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-1024x417.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-300x122.png 300w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-768x312.png 768w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-1536x625.png 1536w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-600x244.png 600w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-148x60.png 148w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-221x90.png 221w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1.png 1770w\" sizes=\"(max-width: 661px) 100vw, 661px\" /></a><figcaption class=\"wp-element-caption\"><em>Above: <a href=\"https://wpforms.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">WPForms</a> uses All in One SEO to easily add clickable author bylines and bios and even “Reviewed by” and “Fact-checked by” bylines.</em></figcaption></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-local-seo-resources\">Local SEO Resources</h2>\n\n\n\n<p>Looking to beat the competition when it comes to local rankings?</p>\n\n\n\n<p>Use these guides to level up your local SEO performance.</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/\">How to Use a Google Business Profile to Boost Local SEO</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/\">How to Manage Google Reviews for Improved SEO (Small Business Guide)</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-get-local-seo-citations/\">How to Get Local SEO Citations and Business Directory Listings</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/what-are-local-services-ads/\">What are Google Local Services Ads for Small Businesses?</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-dominate-local-search-small-business-wordpress-guide/\">How to Dominate Local Search</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-next-steps-for-seo\">Next Steps for SEO</h2>\n\n\n\n<p>Now that you have good options for replacing your Google Business Profile website, what’s next?</p>\n\n\n\n<p>Learn about Google’s concepts of <a href=\"https://aioseo.com/eeat-and-ymyl/\">EEAT and YMYL</a>. Discover how to <a href=\"https://aioseo.com/how-to-create-scannable-content/\">make your content skimmable</a>.</p>\n\n\n\n<p>And don’t forget to <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">plan for conversions</a>.</p>\n\n\n\n<p>Join us on our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a> to find simple WordPress SEO tutorials. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">X (Twitter)</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/google-shutting-down-google-business-profile-websites/\">Google to Shut Down Google Business Profile Websites</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"https://aioseo.com/google-shutting-down-google-business-profile-websites/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"[NEW] Updated SEO Preview, Redirection Manager, Author SEO, and More\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:172:\"https://aioseo.com/new-updated-seo-preview-redirection-manager-author-seo/?utm_source=rss&utm_medium=rss&utm_campaign=new-updated-seo-preview-redirection-manager-author-seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://aioseo.com/new-updated-seo-preview-redirection-manager-author-seo/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 12 Feb 2024 14:08:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:13:\"Announcements\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"author seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:14:\"google e-e-a-t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:19:\"redirection manager\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:18:\"schedule redirects\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:11:\"seo preview\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=280737\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:474:\"<p>We started the year with a bang, and we’re not slowing down! We’re so excited to tell you about all the good things we’ve packed into AIOSEO version 4.5.6. In a nutshell, we’ve upgraded many features you love. We’ve enhanced&#8230;</p>\nThe post <a href=\"https://aioseo.com/new-updated-seo-preview-redirection-manager-author-seo/\">[NEW] Updated SEO Preview, Redirection Manager, Author SEO, and More</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Benjamin Rojas\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10752:\"<p>We started the year with a bang, and we’re not slowing down! We’re so excited to tell you about all the good things we’ve packed into AIOSEO version 4.5.6.</p>\n\n\n\n<p>In a nutshell, we’ve upgraded many features you love. We’ve enhanced the functionality and improved the user interface (UI) to make it easier for you to rank your content higher on search engines.</p>\n\n\n\n<p>So, without further ado, let’s jump right into it.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-gray-light-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-improved-serp-preview\">Improved SERP Preview</a></li><li><a href=\"#aioseo-schedule-redirects\">Schedule Redirects</a></li><li><a href=\"#aioseo-import-redirects-from-csv-file\">Import Redirects from CSV File</a></li><li><a href=\"#aioseo-improved-author-seo-google-e-e-a-t-module\">Improved Author SEO (Google E-E-A-T) Module</a><ul><li><a href=\"#aioseo-dedicated-tab-in-search-appearance\">Dedicated tab in Search Appearance</a></li><li><a href=\"#aioseo-added-ability-to-add-more-alumni\">Added Ability to Add More Alumni</a></li></ul></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-improved-serp-preview\">Improved SERP Preview</h2>\n\n\n\n<p>When you update to AIOSEO 4.5.6, one of the things you’ll notice is that our SEO previews look prettier. We revamped them to reflect the current way Google displays search results.</p>\n\n\n\n<p>If the new look doesn’t impress you, then the next enhancement will surely blow your mind away. That’s because we’ve now added support for schema markup in the SEO Preview. This means when you add schema to your pages, this will also reflect in the preview. For example, let’s say you add product schema to a page. This will also be displayed in the SEO preview.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"902\" height=\"287\" src=\"https://aioseo.com/wp-content/uploads/2024/02/review-in-seo-preview.png\" alt=\"Example rich snippets in SEO preview.\" class=\"wp-image-280741\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/review-in-seo-preview.png 902w, https://aioseo.com/wp-content/uploads/2024/02/review-in-seo-preview-300x95.png 300w, https://aioseo.com/wp-content/uploads/2024/02/review-in-seo-preview-768x244.png 768w, https://aioseo.com/wp-content/uploads/2024/02/review-in-seo-preview-600x191.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>This also reflects when you look at the SEO preview from the front end:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"902\" height=\"567\" src=\"https://aioseo.com/wp-content/uploads/2024/02/seo-preview-front-end-1.png\" alt=\"SEO Preview on the front end.\" class=\"wp-image-280742\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/seo-preview-front-end-1.png 902w, https://aioseo.com/wp-content/uploads/2024/02/seo-preview-front-end-1-300x189.png 300w, https://aioseo.com/wp-content/uploads/2024/02/seo-preview-front-end-1-768x483.png 768w, https://aioseo.com/wp-content/uploads/2024/02/seo-preview-front-end-1-600x377.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Your focus keyword will also be populated in the search bar and highlighted in bold letters in the meta description. All these new updates help you optimize your SERP snippets for better rankings and improved clickthrough rates.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-schedule-redirects\">Schedule Redirects</h2>\n\n\n\n<p>We’ve also made major improvements to our <strong>Redirection Manager</strong>. One such is the ability to schedule your redirects.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"902\" height=\"486\" src=\"https://aioseo.com/wp-content/uploads/2024/02/schedule-redirects.png\" alt=\"Scheduling a temporary redirect.\" class=\"wp-image-280743\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/schedule-redirects.png 902w, https://aioseo.com/wp-content/uploads/2024/02/schedule-redirects-300x162.png 300w, https://aioseo.com/wp-content/uploads/2024/02/schedule-redirects-768x414.png 768w, https://aioseo.com/wp-content/uploads/2024/02/schedule-redirects-600x323.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>This is a handy feature if you want to implement temporary redirects that return to the original URL after the set time expires. Examples include when you’re:</p>\n\n\n\n<ul>\n<li>Carrying out site maintenance</li>\n\n\n\n<li>Running special events like short promotions</li>\n\n\n\n<li>&nbsp;Moving from HTTP to HTTPS</li>\n</ul>\n\n\n\n<p>You can also schedule a permanent redirect to be implemented on a particular day.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1002\" height=\"502\" src=\"https://aioseo.com/wp-content/uploads/2024/02/scheduling-permanent-redirect.png\" alt=\"scheduling a permanent redirect\" class=\"wp-image-280744\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/scheduling-permanent-redirect.png 1002w, https://aioseo.com/wp-content/uploads/2024/02/scheduling-permanent-redirect-300x150.png 300w, https://aioseo.com/wp-content/uploads/2024/02/scheduling-permanent-redirect-768x385.png 768w, https://aioseo.com/wp-content/uploads/2024/02/scheduling-permanent-redirect-600x301.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Scheduling your redirects this way reduces instances of 404 errors or users landing on the wrong page. It also increases the user experience on your site. Both are essential in helping you rank higher on SERPs and achieve your business goals.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-import-redirects-from-csv-file\">Import Redirects from CSV File</h2>\n\n\n\n<p>If you have a large number of redirects, editing them individually can be tedious. That’s why we’ve made it easier by enabling you to import your redirects via a CSV file. You can edit the entire list in a spreadsheet program, making bulk changes and updates much easier.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"478\" src=\"https://aioseo.com/wp-content/uploads/2024/02/importing-redirects-in-csv-file.png\" alt=\"Importing redirects from a CSV file.\" class=\"wp-image-280745\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/importing-redirects-in-csv-file.png 702w, https://aioseo.com/wp-content/uploads/2024/02/importing-redirects-in-csv-file-300x204.png 300w, https://aioseo.com/wp-content/uploads/2024/02/importing-redirects-in-csv-file-600x409.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>This handy feature also enables you to export redirects from other redirect plugins that support the function so you can import them to your site by uploading the CSV file.</p>\n\n\n\n<p>This is a time-saving feature for those who work with bulk redirects. It also helps ensure you don’t lose your search rankings by ensuring all your URLs work perfectly well.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-improved-author-seo-google-e-e-a-t-module\">Improved Author SEO (Google E-E-A-T) Module</h2>\n\n\n\n<p>We recently released our revolutionary Author SEO (Google E-E-A-T) module. While it was received with rave reviews, some of our customers had brilliant suggestions to improve the feature. </p>\n\n\n\n<p>That’s why we’ve quickly implemented many of the suggestions in this release. Examples of the improvements we’ve made include:</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-dedicated-tab-in-search-appearance\">Dedicated tab in Search Appearance</h3>\n\n\n\n<p>For greater visibility and ease of access, we’ve included a dedicated tab for the <strong>Author SEO</strong> module in the <strong>Search Appearance</strong> section.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"295\" src=\"https://aioseo.com/wp-content/uploads/2024/02/author-seo-in-search-appearance.png\" alt=\"Author SEO tab in the Search Appearance section.\" class=\"wp-image-280746\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/author-seo-in-search-appearance.png 702w, https://aioseo.com/wp-content/uploads/2024/02/author-seo-in-search-appearance-300x126.png 300w, https://aioseo.com/wp-content/uploads/2024/02/author-seo-in-search-appearance-600x252.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-added-ability-to-add-more-alumni\">Added Ability to Add More Alumni</h3>\n\n\n\n<p>We’ve also added the ability to add more alumni in the <strong>Author Info</strong> section. This is pretty handy for those who have graduated from many schools.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"902\" height=\"500\" src=\"https://aioseo.com/wp-content/uploads/2024/02/multiple-alumni.png\" alt=\"Adding multiple Alumni in the Author SEO section.\" class=\"wp-image-280747\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/multiple-alumni.png 902w, https://aioseo.com/wp-content/uploads/2024/02/multiple-alumni-300x166.png 300w, https://aioseo.com/wp-content/uploads/2024/02/multiple-alumni-768x426.png 768w, https://aioseo.com/wp-content/uploads/2024/02/multiple-alumni-600x333.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>These improvements (and more) have made the Author SEO module more powerful, making it easier to demonstrate E-E-A-T signals in WordPress.</p>\n\n\n\n<p>Besides this significant update, we’ve made several notable improvements to many features you love. You can see all our changes in our <a href=\"https://aioseo.com/changelog/\">full product changelog</a>.</p>\n\n\n\n<p>What are you waiting for?&nbsp;</p>\n\n\n\n<p>Update your site to AIOSEO 4.5.6 to unlock these powerful new features and rank your content higher on SERPs.</p>\n\n\n\n<p>And if you’re not yet using AIOSEO, make sure to <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">install and activate the plugin today</a>.&nbsp;</p>\n\n\n\n<p>If you have questions about these features, please comment below or <a href=\"https://aioseo.com/contact/\" title=\"Contact Us\">contact our customer support team</a>. We’re always ready to help. Our commitment to making AIOSEO the easiest and best WordPress SEO plugin is only getting stronger as we continue to win together with our customers.</p>\n\n\n\n<p>We’re so grateful for your continued support, feedback, and suggestions. Please keep those suggestions and feature requests coming!</p>\n\n\n\n<p>We hope you enjoy using these new SEO features as much as we enjoyed creating them.</p>\n\n\n\n<p><em>-Benjamin Rojas (President of AIOSEO).</em></p>The post <a href=\"https://aioseo.com/new-updated-seo-preview-redirection-manager-author-seo/\">[NEW] Updated SEO Preview, Redirection Manager, Author SEO, and More</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://aioseo.com/new-updated-seo-preview-redirection-manager-author-seo/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"EEAT and YMYL: an SEO Guide for WordPress Users\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://aioseo.com/eeat-and-ymyl/?utm_source=rss&utm_medium=rss&utm_campaign=eeat-and-ymyl\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://aioseo.com/eeat-and-ymyl/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 08 Feb 2024 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"EEAT and YMYL\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:14:\"google e-e-a-t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=279047\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:403:\"<p>Understanding the concepts of EEAT and YMYL can transform your SEO efforts. Even if you don’t have a YMYL site, EEAT is vital for your online success. In this article, you’ll learn what these concepts mean and how to take&#8230;</p>\nThe post <a href=\"https://aioseo.com/eeat-and-ymyl/\">EEAT and YMYL: an SEO Guide for WordPress Users</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:39165:\"<p>Understanding the concepts of EEAT and YMYL can transform your SEO efforts. Even if you don’t have a YMYL site, EEAT is vital for your online success.</p>\n\n\n\n<p>In this article, you’ll learn what these concepts mean and how to take action to give yourself an SEO advantage.</p>\n\n\n\n<p>First, let’s start with a brief introduction to EEAT and YMYL. Then, we’ll fill in the details and provide an action plan.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-an-introduction-to-eeat-and-ymyl\">An Introduction to EEAT and YMYL</a></li><li><a href=\"#aioseo-understanding-eeat\">Understanding EEAT</a><ul><li><a href=\"#aioseo-what-makes-for-good-eeat\">What Makes For Good EEAT?</a><ul></ul></li></ul></li><li><a href=\"#aioseo-why-is-eeat-crucial-for-ymyl-sites\">Why is EEAT Crucial for YMYL Sites?</a><ul><li><a href=\"#aioseo-examples-of-ymyl-sites\">Examples of YMYL Sites</a><ul></ul></li></ul></li><li><a href=\"#aioseo-how-to-add-e-e-a-t-to-your-site\">How to Add EEAT to Your Site</a><ul><li><a href=\"#aioseo-1-add-author-seo\">1. Add Author SEO</a></li><li><a href=\"#aioseo-2-publish-testimonials\">2. Publish Testimonials</a></li><li><a href=\"#aioseo-3-create-a-google-business-profile\">3. Create a Google Business Profile</a></li><li><a href=\"#aioseo-4-collect-google-reviews\">4. Collect Google Reviews</a></li><li><a href=\"#aioseo-5-get-listed-in-business-directories\">5. Get Listed in Business Directories</a></li><li><a href=\"#aioseo-6-broadcast-community-involvement\">6. Broadcast Community Involvement</a></li><li><a href=\"#aioseo-7-link-to-socials-or-related-websites\">7. Link to Socials or Related Websites</a></li><li><a href=\"#aioseo-8-share-media-coverage-or-citations\">8. Share Media Coverage or Citations</a><ul></ul></li></ul></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-an-introduction-to-eeat-and-ymyl\">An Introduction to EEAT and YMYL</h2>\n\n\n\n<p>EEAT and YMYL are acronyms coined by Google.</p>\n\n\n\n<ul>\n<li><strong>EEAT</strong> stands for Experience, Expertise, Authoritativeness, and Trustworthiness.</li>\n\n\n\n<li><strong>YMYL</strong> stands for Your Money or Your Life. This refers to websites that dispense medical, financial, or well-being advice.</li>\n</ul>\n\n\n\n<p>Google looks for EEAT signals when evaluating websites. While EEAT is essential for all websites, it’s weighted even more heavily for YMYL sites where misinformation can damage the finances or health of individuals.</p>\n\n\n\n<p>Now, let’s look closer at EEAT to understand how you can make it work for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-understanding-eeat\">Understanding EEAT</h2>\n\n\n\n<p>First, EEAT is not a ranking factor. That’s because, as a qualitative rather than quantitative measure, it can’t be calculated by an algorithm.</p>\n\n\n\n<p>Instead, EEAT is part of Google’s <a href=\"https://services.google.com/fh/files/misc/hsw-sqrg.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Search Quality Rater Guidelines</a>. Human evaluators use these guidelines to assess the quality and trustworthiness of websites.</p>\n\n\n\n<p>Google’s evaluators don’t affect a website’s ranking. But Google pays attention to the data to determine how well its automated ranking systems work.</p>\n\n\n\n<p>Are the algorithms surfacing the most trustworthy sites? The ones most helpful to searchers?</p>\n\n\n\n<p>These are the questions that EEAT helps to answer.</p>\n\n\n\n<p>But what exactly is EEAT, and how do you communicate that your site has good EEAT?</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-what-makes-for-good-eeat\">What Makes For Good EEAT?</h3>\n\n\n\n<p>Let’s look at each letter in the acronym to answer that question.</p>\n\n\n\n<p>Keep in mind that there’s a lot of overlap between these.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-experience\">Experience</h4>\n\n\n\n<p>The first “E” refers to “<a href=\"https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">first-hand, life experience</a>.” Examples of websites signaling experience include:</p>\n\n\n\n<ul>\n<li>A digital nomad blog that documents the writer’s travels. Instead of writing about exotic places never visited, the blog features real travel experiences through photos, videos, and writing.</li>\n\n\n\n<li>A product review site that provides ample proof the reviewer used the product.</li>\n\n\n\n<li>A recipe site by a cookie enthusiast. The high ratings and customer comments show that the baker&#8217;s experience is valued by her readers.</li>\n\n\n\n<li>A blog by an individual on overcoming a health issue.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-1024x579.jpg\" alt=\"a balanced belly homepage\" class=\"wp-image-279510\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-1024x579.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-300x170.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-768x434.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-1536x868.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-2048x1157.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-600x339.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-106x60.jpg 106w, https://aioseo.com/wp-content/uploads/2024/02/a-balanced-belly-homepage-159x90.jpg 159w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Journalist Jenna Farmer writes &#8220;<a href=\"https://www.abalancedbelly.co.uk/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">A Balanced Belly</a>,&#8221; a website about Crohn&#8217;s and related diet issues.</em></figcaption></figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-expertise\">Expertise</h4>\n\n\n\n<p>Expertise can be formal or informal. For example, our baker in the previous example doesn’t need a PhD in cookies to enjoy SEO success. She simply needs to share something highly valued by her readers.</p>\n\n\n\n<p>In her case, her cookie-baking experience <em>is</em> her expertise.</p>\n\n\n\n<p>An excellent way to think of expertise is to ask yourself: What have others told you you’re good at? How can you show others this is your specialty?</p>\n\n\n\n<p>Expertise can be expressed in formal ways, too, including by industry and education credentials, curriculum vitae (CV), and career bios.</p>\n\n\n\n<p>Some examples of websites displaying expertise may include:</p>\n\n\n\n<ul>\n<li>A blog by a retiree who shares insights from their career niche.</li>\n\n\n\n<li>A research center blog documenting recent projects.</li>\n\n\n\n<li>A web developer’s blog on coding.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"596\" src=\"https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-1024x596.jpg\" alt=\"\" class=\"wp-image-279542\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-1024x596.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-300x174.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-768x447.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-1536x893.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-2048x1191.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-600x349.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-103x60.jpg 103w, https://aioseo.com/wp-content/uploads/2024/02/zach-color-2-155x90.jpg 155w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Developer <a href=\"https://www.zachleat.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Zach Leatherman&#8217;s blog</a> documents his public talks and ideas.</em></figcaption></figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-authoritativeness\">Authoritativeness</h4>\n\n\n\n<p>Authoritativeness is a relative measure of the information value of a website. Like the twin “E”s, this may overlap with other measures, and authoritativeness may depend on a page&#8217;s topic.</p>\n\n\n\n<p>For instance, a premier cancer center website will be highly authoritative in discussing cancer treatments. However, the blog of a cancer patient provides readers with valuable life experiences.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-trustworthiness\">Trustworthiness</h4>\n\n\n\n<p>This aspect of EEAT can be inferred by common sense. Ask: What factors influence you when you decide to do business with someone in person?</p>\n\n\n\n<ul>\n<li>If a website has a checkout feature, is it secure, or does the site engage in poor practices like asking you to email your credit card number?</li>\n\n\n\n<li>Transparency about who is behind a site and who the authors of articles bolsters trustworthiness.</li>\n\n\n\n<li>Testimonials, a type of word-of-mouth marketing, can also foster trust.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-why-is-eeat-crucial-for-ymyl-sites\">Why is EEAT Crucial for YMYL Sites?</h2>\n\n\n\n<p>While EEAT is important for all websites, it’s crucial for YMYL sites.</p>\n\n\n\n<p>Remember, YMYL sites dispense advice that can impact people’s health, finances, or well-being.</p>\n\n\n\n<p>YMYL sites include those that offer:</p>\n\n\n\n<ul>\n<li>Medical advice</li>\n\n\n\n<li>Investment and trading advice</li>\n\n\n\n<li>Personal safety information</li>\n</ul>\n\n\n\n<p>An example of the latter might be a website that shares evacuation route information related to hurricanes or other disasters.</p>\n\n\n\n<p>Because acting on this advice can be life-changing, Google applies the highest standards for these websites.</p>\n\n\n\n<p>How does that relate to EEAT?</p>\n\n\n\n<p>Expect to prove why your advice is trustworthy. For example, if you urge readers to take certain trading courses, take particular supplements, or make specific investments, why should they (or Google) trust you?</p>\n\n\n\n<p>Realize, too, that there’s a difference between a person positioning themselves as an expert on a YMYL topic and an individual sharing their experiences in trading, finance, or health.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-examples-of-ymyl-sites\">Examples of YMYL Sites</h3>\n\n\n\n<p>Now, let’s look at some examples of YMYL sites to see how they handle EEAT.</p>\n\n\n\n<p>We’ll start with the <a href=\"https://www.clevergirlfinance.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Clever Girl Finance site</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-1024x502.jpg\" alt=\"clevergirlfinance homepage\" class=\"wp-image-279547\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-1024x502.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-300x147.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-768x376.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-1536x753.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-2048x1004.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-600x294.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-122x60.jpg 122w, https://aioseo.com/wp-content/uploads/2024/02/clevergirlfinance-homepage-184x90.jpg 184w\" sizes=\"100vw\" /></figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-clevergirlfinance-com-personal-finance-blog\">CleverGirlFinance.com: Personal Finance Blog</h4>\n\n\n\n<p>The CleverGirlFinance blog is about “Empowering women to ditch debt, save money, and build real wealth!”</p>\n\n\n\n<p>Founded by <a href=\"https://www.clevergirlfinance.com/about/bola-sokunbi/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Bola Sokunbi</a>, the blog has grown remarkably over the years, even to the point of attracting an <a href=\"https://medium.com/@jonathan_cornelissen/why-i-invested-in-clever-girl-finance-610ce14d1f\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">angel investor</a>.</p>\n\n\n\n<p>Bola’s not shy about <a href=\"https://www.clevergirlfinance.com/about/bola-sokunbi/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sharing her EEAT</a>, which includes:</p>\n\n\n\n<ul>\n<li>Awards</li>\n\n\n\n<li>Certifications</li>\n\n\n\n<li>Books she’s authored</li>\n</ul>\n\n\n\n<p>In addition, each article features an author byline, a <strong>reviewer </strong>byline, and a <strong>fact-checker</strong> byline.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-1024x504.png\" alt=\"clevergirlfinance eeat and ymyl example\" class=\"wp-image-279050\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-1024x504.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-300x148.png 300w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-768x378.png 768w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-1536x756.png 1536w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-600x295.png 600w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-122x60.png 122w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines-183x90.png 183w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-bylines.png 1994w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>CleverGirlFinance shows that it takes quality and accuracy seriously. And that makes for good EEAT.</p>\n\n\n\n<p>Now, let’s look at a large corporate site and a medical institution site.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-investopedia-example-of-a-finance-ymyl-site\">Investopedia: Example of a Finance YMYL Site</h4>\n\n\n\n<p>Investopedia is a well-established finance and investing site. On articles dealing with investing, you’ll see an author name, reviewer name, and fact-checker name.</p>\n\n\n\n<p>All those names are hyperlinked to display a bio.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"446\" src=\"https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-1024x446.png\" alt=\"investopedia eeat and ymyl example\" class=\"wp-image-279052\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-1024x446.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-300x131.png 300w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-768x335.png 768w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-1536x670.png 1536w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-2048x893.png 2048w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-600x262.png 600w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-138x60.png 138w, https://aioseo.com/wp-content/uploads/2024/02/investopedia-fact-checked-206x90.png 206w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In this way, Investopedia meticulously provides accurate information to its readers.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-cleveland-clinic-example-of-a-medical-ymyl-site\">Cleveland Clinic: Example of a Medical YMYL Site</h4>\n\n\n\n<p>Similarly, the world-renowned Cleveland Clinic has professionals review its content.</p>\n\n\n\n<p>For instance, this article on allergy shots has review information posted at the bottom of the page.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"294\" src=\"https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-1024x294.png\" alt=\"cleveland clinic eeat and ymyl example\" class=\"wp-image-279089\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-1024x294.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-300x86.png 300w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-768x221.png 768w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-1536x441.png 1536w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-600x172.png 600w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-190x55.png 190w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example-313x90.png 313w, https://aioseo.com/wp-content/uploads/2024/02/cleveland-clinic-eeat-and-ymyl-example.png 1894w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now, let’s look at how you can express your EEAT quickly and consistently – whether or not you have a YMYL site.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-to-add-e-e-a-t-to-your-site\">How to Add EEAT to Your Site</h2>\n\n\n\n<p>All of our recommendations for EEAT are easy to implement. We’ve included some recommendations specific to local businesses as well.</p>\n\n\n\n<p>Let’s start with a form of EEAT that applies to all websites.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-add-author-seo\">1. Add Author SEO</h3>\n\n\n\n<p>We recommend that WordPress site owners use the All in One SEO (AIOSEO) plugin to improve their E-E-A-T signals. This is done via the plugin’s <a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\">Author SEO feature</a>.</p>\n\n\n\n<p>Here’s how it works. You fill out a form telling us about yourself, what social media networks you’re on (if any), and what topics you’re knowledgeable about. You’ll create a short bio and a longer one.</p>\n\n\n\n<p>The short bio appears on articles, with a hyperlink to a more detailed bio.</p>\n\n\n\n<p>There are options for listing which school you’re an alumnus of, your employer, and your job title.</p>\n\n\n\n<p>Here’s an example of a bio we created for a physician assistant’s personal blog.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-1024x307.jpg\" alt=\"aioseo author seo example for eeat\" class=\"wp-image-279056\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-1024x307.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-300x90.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-768x230.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-1536x460.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-600x180.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-190x57.jpg 190w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo-301x90.jpg 301w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-sample-author-seo.jpg 1970w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>The gray boxes list topics she’s well-versed in. And there are clickable social icons at the bottom.</p>\n\n\n\n<p>Clicking on <strong>See Full Bio</strong> takes us to a page listing a longer bio and all the author&#8217;s articles.</p>\n\n\n\n<p><strong>Schema markup:</strong> All in One SEO (AIOSEO) adds code called schema markup behind the scenes to ensure Google understands your bio and areas of experience or expertise.</p>\n\n\n\n<p>Follow <a href=\"https://aioseo.com/docs/adding-author-seo-e-e-a-t-to-your-site/\">these instructions</a> to add this EEAT information to all your articles.</p>\n\n\n\n<p><strong>Add a Reviewer or Fact-Checker</strong>: YMYL site owners can easily use the Author SEO module to add reviewer or fact-checker bylines next to author bylines.</p>\n\n\n\n<p>Here’s an example of how WPForms uses this to communicate their high editorial standards.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-1024x417.png\" alt=\"wpforms author seo eeat example\" class=\"wp-image-279076\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-1024x417.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-300x122.png 300w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-768x312.png 768w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-1536x625.png 1536w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-600x244.png 600w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-148x60.png 148w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1-221x90.png 221w, https://aioseo.com/wp-content/uploads/2024/02/wpforms-author-seo-eeat-1.png 1770w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><strong>Optimizing for Ranking</strong>: Keep in mind that All in One SEO provides everything you need to optimize your web pages for SEO.</p>\n\n\n\n<p>It’s designed to be easy for a beginner to use while achieving pro-level results.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>All in One SEO is an established plugin with thousands of 5-star reviews on WordPress.org. Currently, over 3 million people are using the plugin.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-publish-testimonials\">2. Publish Testimonials</h3>\n\n\n\n<p>Testimonials offer a powerful signal about the honesty and trustworthiness of a website’s owner(s).</p>\n\n\n\n<p>Don’t have any testimonials? Start by asking for a few. Even just 1-3 testimonials can make a difference in how users and Google perceive your site.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" src=\"https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-1024x462.jpg\" alt=\"aioseo testimonials for eeat\" class=\"wp-image-279078\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-1024x462.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-300x135.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-768x347.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-1536x693.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-600x271.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-133x60.jpg 133w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1-199x90.jpg 199w, https://aioseo.com/wp-content/uploads/2024/02/aiose-testimonials-1.jpg 2012w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: The AIOSEO homepage features testimonials and reviews.</em></figcaption></figure>\n\n\n\n<p>If you own a small business, whether a YMYL business or not, the following local SEO actions will help boost your EEAT even further.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-create-a-google-business-profile\">3. Create a Google Business Profile</h3>\n\n\n\n<p>If you have a local business or non-profit, with or without a physical location, set up a Google Business Profile.</p>\n\n\n\n<p>It’s free and easy to do. Be sure to <a href=\"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/\">optimize your profile</a>.</p>\n\n\n\n<p>When people search for your business, they’ll see a prominent display in search results, thanks to your Google Business Profile.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"691\" src=\"https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-1024x691.jpg\" alt=\"google business profile example\" class=\"wp-image-250381\" srcset=\"https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-1024x691.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-300x202.jpg 300w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-768x518.jpg 768w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-1536x1036.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-2048x1381.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-600x405.jpg 600w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-89x60.jpg 89w, https://aioseo.com/wp-content/uploads/2023/11/example-of-google-business-profile-appearing-in-google-maps-133x90.jpg 133w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: Your Google Business Profile will appear in Google Maps as well as in search results pages.</em></figcaption></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-collect-google-reviews\">4. Collect Google Reviews</h3>\n\n\n\n<p>Once you set up a Google Business Profile, your customers can leave reviews. These reviews are proven to impact consumers’ shopping decisions significantly.</p>\n\n\n\n<p>And Google Reviews are the most trusted in the industry, according to <a href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">research by BrightLocal.com</a>.</p>\n\n\n\n<p>Learn more about <a href=\"https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/\">How to Manage Google Reviews for Improved SEO</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" src=\"https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-1024x665.png\" alt=\"google reviews example\" class=\"wp-image-173177\" srcset=\"https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-1024x665.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-300x195.png 300w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-768x498.png 768w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-1536x997.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-2048x1329.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-600x389.png 600w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-92x60.png 92w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-139x90.png 139w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: Google Reviews show up in many areas of search results. </em></figcaption></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-get-listed-in-business-directories\">5. Get Listed in Business Directories</h3>\n\n\n\n<p>Many consumers are reassured when they can see mentions of a business on more than 1 website.</p>\n\n\n\n<p>For this reason, and because business directories like Yelp and Thumbtack often rank high in search results, getting your business listed in directories is a good idea.</p>\n\n\n\n<p>Learn how to <a href=\"https://aioseo.com/what-is-nap-in-seo/\" title=\"\">get your business listed</a>.</p>\n\n\n\n<p>Note: This process includes getting vetted by <em>data aggregators</em> and giving Google (and GPS systems) confidence that your business and location information is accurate.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-1024x403.jpg\" alt=\"yelp listing for krav maga yashir\" class=\"wp-image-237146\" srcset=\"https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-1024x403.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-300x118.jpg 300w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-768x302.jpg 768w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-1536x604.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-2048x805.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-600x236.jpg 600w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-153x60.jpg 153w, https://aioseo.com/wp-content/uploads/2023/10/krav-maga-yelp-1-229x90.jpg 229w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-broadcast-community-involvement\">6. Broadcast Community Involvement</h3>\n\n\n\n<p>If your business is involved in local charities or events, share that information online. This can be as simple as sharing photos or posts on Facebook.</p>\n\n\n\n<p>Communicating your community involvement to Google and prospects can boost trust in your business.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-1024x570.jpg\" alt=\"dead river company community involvement page\" class=\"wp-image-279096\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-1024x570.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-300x167.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-768x428.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-1536x855.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-2048x1141.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-600x334.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-108x60.jpg 108w, https://aioseo.com/wp-content/uploads/2024/02/dead-river-company-community-involvement-1-162x90.jpg 162w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>The Dead River Company of New Hampshire, an energy delivery company, <a href=\"https://www.deadriver.com/why-dead-river-company/community-support\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sponsors many local causes</a>.</em></figcaption></figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-link-to-socials-or-related-websites\">7. Link to Socials or Related Websites</h3>\n\n\n\n<p>If you have related social media accounts, be sure to list these on your website.</p>\n\n\n\n<p>Likewise, if you have a separate personal blog relevant to your site, consider linking to that, too.</p>\n\n\n\n<p>These links can boost transparency with Google and prospects.</p>\n\n\n\n<p>Learn more about <a href=\"https://aioseo.com/add-social-media-profiles-to-your-wordpress-sites-schema/\">How to Add Social Media Profiles to Your WordPress Site’s Schema</a>.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Want to display social feeds on your website? Check out <a href=\"https://smashballoon.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">SmashBalloon’</a>s fast-loading solution.</p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-share-media-coverage-or-citations\">8. Share Media Coverage or Citations</h3>\n\n\n\n<p>Similar to the last point, if you’ve been cited in local news, your local Chamber of Commerce, or other trustworthy websites, share this information on your website and social media.</p>\n\n\n\n<p>This type of 3rd-party coverage can help boost trust.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-1024x528.jpg\" alt=\"clevergirlfinance in the media\" class=\"wp-image-279100\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-1024x528.jpg 1024w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-300x155.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-768x396.jpg 768w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-1536x792.jpg 1536w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-2048x1056.jpg 2048w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-600x309.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-116x60.jpg 116w, https://aioseo.com/wp-content/uploads/2024/02/clever-girl-finance-media-mentions-1-174x90.jpg 174w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Toot your horn: Clever Girl Finance isn’t shy about sharing its media citations.</em></figcaption></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-qa-on-eeat-and-ymyl\">Q&amp;A on EEAT and YMYL</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-do-i-need-to-have-a-ymyl-site-to-use-the-fact-checked-by-and-reviewed-by-features-of-aioseos-author-seo\"><h3 class=\"aioseo-faq-block-question\">Do I need to have a YMYL site to use the “fact-checked by” and “reviewed by” features of AIOSEO’s Author SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>No, you do not need a YMYL site to use these features. They can provide value wherever editorial quality and integrity are paramount.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-whats-the-difference-between-e-a-t-and-e-e-a-t\"><h3 class=\"aioseo-faq-block-question\">What’s the difference between E-A-T and E-E-A-T?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Google added an extra E (for Experience) to E-A-T in December of 2022. The acronym changed to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).</p>\n\n\n\n<p>Experience highlights the importance of first-hand knowledge, such as in product reviews or accounts of life experience.</p>\n\n\n\n<p>It also helps to underscore the fact that content drawn from personal life experiences is valuable and that, in such cases, formal expertise, as in credentials or degrees, is not necessary.</p>\n\n\n\n<p>Learn more in <a href=\"https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google’s E-E-A-T announcement</a>.</p>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-resources-on-eeat\">Resources on EEAT</h2>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\">Boost Author SEO with Google’s E-E-A-T Approach</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-boost-your-author-seo-in-wordpress/\">How to Boost Your Author SEO in WordPress</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/what-is-google-eat/\">What is Google E-E-A-T?</a> </li>\n\n\n\n<li><a href=\"https://developers.google.com/search/docs/fundamentals/creating-helpful-content#eat\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Get to Know E-E-A-T and the Quality Rater Guidelines</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-table-of-google-algorithm-changes-related-to-e-e-a-t-and-ymyl\">Tables of Google Algorithm Changes related to EEAT and YMYL</h2>\n\n\n\n<p>The first table shows some of the major algorithm updates from Google focusing specifically on improving assessment of expertise, authoritativeness, and trustworthiness of pages and content.</p>\n\n\n\n<p>These changes show how critical E-A-T (now called E-E-A-T) has become for ranking highly in search results.</p>\n\n\n\n<figure class=\"wp-block-table is-style-styled\"><table><thead><tr><th><strong>Year</strong></th><th><strong>Update</strong></th><th><strong>Description</strong></th></tr></thead><tbody><tr><td>2015</td><td>Quality Update</td><td>Google update to filter low-quality content and prioritize pages with expertise/authoritativeness.</td></tr><tr><td>2017</td><td>Medical Update</td><td>Update to better assess expertise and trustworthiness of medical/health content.</td></tr><tr><td>2018</td><td>YMYL Update</td><td>Google introduces the concept of &#8220;Your Money or Your Life&#8221; pages that require high E-A-T to rank well.</td></tr><tr><td>2019</td><td>Medic Update</td><td>An update aimed at better rating medical YMYL pages in search results using E-A-T factors.</td></tr><tr><td>2020</td><td>Passage Indexing</td><td>Google starts indexing specific passages of text rather than whole pages, allowing better assessment of expertise within pages.</td></tr><tr><td>2021</td><td>Page Experience Update</td><td>Emphasized positive page experience as a ranking factor, impacting many YMYL categories.</td></tr><tr><td>2022</td><td>Helpful Content Update</td><td>An update aimed at surfacing more helpful, trustworthy content for searchers, heavily weighted on E-A-T.</td></tr><tr><td>2022</td><td>Product Reviews Update</td><td>Aligned practices for review content across different YMYL categories like health and finance.</td></tr></tbody></table></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-after-eeat\">After EEAT and YMYL . . .</h2>\n\n\n\n<p>Communicating EEAT is a linchpin in every <a href=\"https://aioseo.com/seo-content-strategy/\">SEO strategy</a>.</p>\n\n\n\n<p>Now that you know how to do this, what’s next?</p>\n\n\n\n<p>Learn George Orwell’s <a href=\"https://aioseo.com/george-orwells-6-rules-for-writing/\">6 Rules for Writing</a>. Explore our <a href=\"https://aioseo.com/on-page-seo-checklist-wordpress/\">on-page SEO checklist</a>. And don’t forget to <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">plan for conversions</a>.</p>\n\n\n\n<p>Join us on our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. We publish fresh content every week. And follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">X (Twitter)</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/eeat-and-ymyl/\">EEAT and YMYL: an SEO Guide for WordPress Users</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"https://aioseo.com/eeat-and-ymyl/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"14 SEO Case Studies to Improve Your Strategy in 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"https://aioseo.com/seo-case-studies/?utm_source=rss&utm_medium=rss&utm_campaign=seo-case-studies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://aioseo.com/seo-case-studies/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 07 Feb 2024 13:58:16 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:3:\"SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:16:\"SEO case studies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:19:\"SEO success stories\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=278605\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:405:\"<p>Are you looking for the best SEO case studies to inspire and improve your strategy in 2024? SEO case studies are the ultimate way of finding out what works (and what doesn&#8217;t) to climb search results. Join us as we&#8230;</p>\nThe post <a href=\"https://aioseo.com/seo-case-studies/\">14 SEO Case Studies to Improve Your Strategy in 2024</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Gabriela Jhean\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:43657:\"<p>Are you looking for the best SEO case studies to inspire and improve your strategy in 2024?</p>\n\n\n\n<p>SEO case studies are the ultimate way of finding out what works (and what doesn&#8217;t) to climb search results.</p>\n\n\n\n<p>Join us as we share <strong>14 real-life examples</strong> that <strong>cut through the noise</strong> to reveal strategies that <strong>yield results</strong>.</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-an-seo-case-study\">What Is an SEO Case Study?</a></li><li><a href=\"#aioseo-how-can-seo-case-studies-help-me\">How Can SEO Case Studies Help Me?</a></li><li><a href=\"#aioseo-14-seo-case-studies-for-2024\">14 SEO Case Studies for 2024</a><ul><li><a href=\"#aioseo-1-later-saas\">1. Later (SaaS)</a></li><li><a href=\"#aioseo-2-medpark-hospital-medical\">2. MedPark Hospital (Medical)</a></li><li><a href=\"#aioseo-3-transit-mobile-app\">3. Transit (Mobile App)</a></li><li><a href=\"#aioseo-4-iowa-girl-eats-food-blog\">4. Iowa Girl Eats (Food Blog)</a></li><li><a href=\"#aioseo-5-krispcall-saas\">5. KrispCall (SaaS)</a></li><li><a href=\"#aioseo-6-handle-the-heat-food-blog\">6. Handle the Heat (Food Blog)</a></li><li><a href=\"#aioseo-7-the-independent-pharmacy-b2c\">7. The Independent Pharmacy (B2C)</a></li><li><a href=\"#aioseo-8-hawthorn-local-ecommerce\">8. Hawthorn (Local &#038; eCommerce)</a></li><li><a href=\"#aioseo-9-all-about-cookies-web-tech\">9. All About Cookies (Web &#038; Tech)</a></li><li><a href=\"#aioseo-10-oxford-english-dictionary-publishing\">10. Oxford English Dictionary (Publishing)</a></li><li><a href=\"#aioseo-11-meshki-ecommerce\">11. MESHKI (eCommerce)</a></li><li><a href=\"#aioseo-12-golfer-geeks-golf-blog\">12. Golfer Geeks (Golf Blog)</a></li><li><a href=\"#aioseo-13-explore-travel-tourism\">13. Explore (Travel &#038; Tourism)</a></li><li><a href=\"#aioseo-14-wagering-terms-sports\">14. Wagering Terms (Sports)</a></li></ul></li><li><a href=\"#aioseo-aioseo-trends-your-gateway-to-the-latest-seo-success-stories\">AIOSEO Trends: Your Gateway to the Latest SEO Success Stories</a></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-is-an-seo-case-study\">What Is an SEO Case Study?</h2>\n\n\n\n<p>An SEO case study analyzes how businesses transform their online presence using search engine optimization (SEO.) It uses real-life examples to showcase specific SEO strategies and their effect on a website&#8217;s rankings and traffic.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-can-seo-case-studies-help-me\">How Can SEO Case Studies Help Me?</h2>\n\n\n\n<p>SEO case studies are one of the best ways to learn what strategies move the needle. They act like blueprints for the digital landscape, demonstrating the techniques behind top-ranking websites.</p>\n\n\n\n<p>This is important for website owners because once you know what works, <strong>you can replicate those strategies to grow your traffic</strong>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-14-seo-case-studies-for-2024\">14 SEO Case Studies for 2024</h2>\n\n\n\n<p>Ready to learn from the best?</p>\n\n\n\n<p>These websites use strategies that work—and these SEO case studies prove it.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-later-saas\">1. <a href=\"https://aioseo.com/trends/later-seo-case-study/\" title=\"Later SEO Case Study\">Later</a> (SaaS)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/later-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"754\" src=\"https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-1024x754.png\" alt=\"SaaS SEO case study of Later reveals 147% YoY growth.\" class=\"wp-image-278609\" style=\"object-fit:cover\" title=\"Later YoY Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-1024x754.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-300x221.png 300w, https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-768x566.png 768w, https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-600x442.png 600w, https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/later-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://later.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Later - Social Media Management Tool\">Later</a> is a leading social media management tool. It helps <strong>over 7 million users</strong> create, schedule, and share their content across all major social media platforms. Later has over 1.8K positive reviews on the Apple store and over 5K on Google Play.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> Later added a <strong>Social Media Glossary</strong> with over 200 pages of content. The impact was immediate. Shortly after going live, these pages generated an impressive <strong>60%</strong> of the site&#8217;s total traffic.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Create high-quality content that fulfills search intent.</li>\n\n\n\n<li>Implement <a href=\"https://aioseo.com/how-to-use-schema-markup-to-boost-your-seo/\" title=\"How to Use Schema Markup to Boost Your SEO\">schema markup</a> to win rich results on the SERP.</li>\n\n\n\n<li>Build more backlinks to your site.</li>\n</ol>\n\n\n\n<p><strong>Read the full SEO case study here:</strong> <a href=\"https://aioseo.com/trends/later-seo-case-study/\" title=\"Later SEO Case Study\">Later 147% YoY Growth</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-medpark-hospital-medical\">2. <a href=\"https://aioseo.com/trends/medpark-hospital-seo-case-study/\" title=\"MedPark Hospital SEO Case Study\">MedPark Hospital</a> (Medical)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/medpark-hospital-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-1024x757.png\" alt=\"Medical SEO case study of MedPark Hospital.\" class=\"wp-image-278611\" style=\"object-fit:cover\" title=\"MedPark YoY Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/med-park-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://www.medparkhospital.com/en-US/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"MedPark - Thailand Hospital\">MedPark</a> is a private hospital in Bangkok, Thailand. It caters to its local audience but also aims to become a global destination for medical tourism. It was recently awarded one of <a href=\"https://www.newsweek.com/rankings/worlds-best-hospitals-2023/thailand\" target=\"_blank\" rel=\"noopener nofollow\" title=\"World\'s Best Hospitals for 2023 - Thailand\">Thailand’s top 10 hospitals</a>.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> In a push to expand its local and international reach, MedPark Hospital tailored content to its Thai and global audiences. They did this by creating thousands of new pages in both Thai and English. <strong>Thailand</strong> traffic <strong>more than tripled keyword rankings</strong> YoY, while <strong>U.S. rankings</strong> went from non-existent to <strong>206K keywords</strong>. English pages generated <strong>over a quarter million organic visits</strong> in the analysis month&#8217;s traffic alone.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Tailor content to your audience(s).</li>\n\n\n\n<li>Assign hreflang attributes on multilingual sites.</li>\n\n\n\n<li>Use the marketing funnel to meet the different stages of your customer’s journey.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/medpark-hospital-seo-case-study/\" title=\"MedPark Hospital SEO Case Study\">MedPark Hospital 523% YoY Growth</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-transit-mobile-app\">3. <a href=\"https://aioseo.com/trends/transit-seo-case-study/\" title=\"Transit SEO Case Study\">Transit</a> (Mobile App)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/transit-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-1024x757.png\" alt=\"Mobile app SEO case study of Transit.\" class=\"wp-image-278612\" style=\"object-fit:cover\" title=\"Transit YoY Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/transit-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://transitapp.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Transit - Public Transportation App\">Transit</a> is a mobile app for public transportation. It provides real-time data on transportation lines, departure times, and delays. Transit covers <strong>over 300 cities</strong> worldwide and has <strong>over 10 million downloads</strong> on Android. It also ranks #4 in Apple navigation apps.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> For most of the website&#8217;s lifetime, Transit had under 300 pages on its site at any given time. Then, in 2023, they accelerated their content production using <strong>programmatic SEO</strong>. Pages skyrocketed to <strong>10-21K</strong>. These new landing pages highlight specific commutes using regional transportation methods, like buses, subways, and trains.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Build out your content portfolio to rank for more keywords.</li>\n\n\n\n<li>Leverage automation to streamline content creation.</li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-optimize-for-googles-people-also-ask/\" title=\"How to Optimize for Google\'s People Also Ask\">Optimize for Google’s People Also Ask</a> box with FAQs.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/transit-seo-case-study/\" title=\"Transit SEO Case Study\">Transit 1,134% YoY Growth</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-iowa-girl-eats-food-blog\">4. <a href=\"https://aioseo.com/trends/iowa-girl-eats-seo-case-study/\" title=\"Iowa Girl Eats SEO Case Study\">Iowa Girl Eats</a> (Food Blog)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/iowa-girl-eats-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-1024x757.png\" alt=\"Food blog SEO case study of Iowa Girl Eats.\" class=\"wp-image-278613\" style=\"object-fit:cover\" title=\"Iowa Girl Eats 3-Month Traffic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/iowa-girl-eats-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://iowagirleats.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Iowa Girl Eats - Gluten-Free Food Blog\">Iowa Girl Eats</a> is a gluten-free food blog by Kristin Porter. She started her blog in 2018 and received <strong>1.5 million</strong> monthly organic visits in 2023. What’s even more impressive is that she reached this new traffic milestone in just 3 months.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> Iowa Girl Eats&#8217; success lies on the search engine results page (<a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs?\">SERP</a>.) Thanks to a generous implementation of <strong>recipe</strong> and <strong>review schema markup</strong> behind the scenes, Porter won attractive <strong>recipe snippets</strong> on the SERP. Iowa Girl Eats is frequently featured in Google&#8217;s recipe carousel, and her food images rank in Google image search.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Implement <a href=\"https://aioseo.com/how-to-add-schema-recipe-markup-in-wordpress/\" title=\"How to Add Schema Recipe Markup in WordPress\">recipe schema markup</a> to win recipe snippets on the SERP.</li>\n\n\n\n<li>Optimize images to rank in Google image search.</li>\n\n\n\n<li>Craft user-centric content that ranks in People Also Ask.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/iowa-girl-eats-seo-case-study/\" title=\"Iowa Girl Eats SEO Case Study\">Iowa Girl Eats 508% Growth in 3 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-krispcall-saas\">5. <a href=\"https://aioseo.com/trends/krispcall-seo-case-study/\" title=\"KrispCall SEO Case Study\">KrispCall</a> (SaaS)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/krispcall-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-1024x757.png\" alt=\"SaaS SEO case study of KrispCall.\" class=\"wp-image-278614\" title=\"KrispCall YoY Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/krispcall-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://krispcall.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"KrispCall - Virtual Cloud Phone System\">KrispCall</a> is a virtual cloud phone system. It offers a range of SaaS communication products, from a cloud telephony system to virtual phone numbers and call center software. KrispCall boasts a global customer base, with headquarters in Singapore and an additional office in Australia.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> KrispCall leveraged <strong>programmatic SEO</strong> to create a landing page for <strong>every area code</strong> in the United States. They also included international area codes of some of their top traffic-driving countries. These pages had a dramatic effect, generating <strong>82% of all U.S. traffic</strong> during the analysis month.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Address audience needs and fulfill <a href=\"https://aioseo.com/search-intent/\" title=\"Search Intent\">search intent</a>.</li>\n\n\n\n<li>Optimize page templates for programmatic SEO.</li>\n\n\n\n<li>Implement FAQ schema markup to win PAA results.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/krispcall-seo-case-study/\" title=\"KrispCall SEO Case Study\">KrispCall 1,969% YoY Growth</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-handle-the-heat-food-blog\">6. <a href=\"https://aioseo.com/trends/handle-the-heat-seo-case-study/\" title=\"Handle the Heat SEO Case Study\">Handle the Heat</a> (Food Blog)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/handle-the-heat-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-1024x757.png\" alt=\"Food blog SEO case study of Handle the Heat.\" class=\"wp-image-278615\" title=\"Handle the Heat 6-Month Traffic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/handle-the-heat-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://handletheheat.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Handle the Heat - Food Blog\">Handle the Heat</a> is a baking blog by Tessa Arias. She started the blog in 2009 after graduating from culinary school. Today, Handle the Heat has <strong>over 1,000 dessert recipes</strong> online. Tessa&#8217;s blog stands out in the food blogging world because she infuses science into each recipe. Readers enjoy helpful baking tips that are backed by science and sweet-tooth-approved.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> Handle the Heat had a two-fold primary reason for its SEO success. (1) Tessa&#8217;s commitment to <strong>high-quality</strong>, <strong>comprehensive content</strong> in every blog post. (2) <strong>Google algorithm updates</strong> that rewarded Tessa&#8217;s efforts with a boost in rankings. The full SEO case study dissects Tessa&#8217;s content and shares the specific algorithm updates that elevated the blog&#8217;s performance.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Write for people first, search engines second.</li>\n\n\n\n<li>Engage your audience on social media.</li>\n\n\n\n<li>Implement schema markup behind the scenes.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/handle-the-heat-seo-case-study/\" title=\"Handle the Heat SEO Case Study\">Handle the Heat 295% Growth in 6 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-the-independent-pharmacy-b2c\">7. <a href=\"https://aioseo.com/trends/the-independent-pharmacy-seo-case-study/\" title=\"The Independent Pharmacy SEO Case Study\">The Independent Pharmacy</a> (B2C)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/the-independent-pharmacy-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-1024x757.png\" alt=\"B2C SEO case study of The Independent Pharmacy.\" class=\"wp-image-278618\" title=\"The Independent Pharmacy 6-Month Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/independent-pharmacy-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://www.theindependentpharmacy.co.uk/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"The Independent Pharmacy - UK Online Pharmacy\">The Independent Pharmacy</a> is an online pharmacy based in Bristol, United Kingdom. It provides medical consultations, health advice, and prescriptions to ePharma shoppers. The site was launched in 2013 and is considered one of the leading UK online pharmacies today. It has over <strong>19,000 online positive reviews</strong> and offers <strong>over 800 treatments</strong>.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> The Independent Pharmacy leveraged <strong>FAQs</strong> to enhance its visibility on the SERP. They include FAQs on almost every landing page and implement <a href=\"https://aioseo.com/how-to-add-faq-schema-in-wordpress/\" title=\"How to Add FAQ Schema in WordPress\">FAQ schema markup</a> behind the scenes. This strategic move proved pivotal, winning them <strong>8.7K keyword rankings</strong> in the <strong>People Also Ask</strong> box during the analysis month. It also contributed to them surpassing<strong> over 1 million monthly visits</strong>.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Use FAQs to optimize for PAA results.</li>\n\n\n\n<li>Implement FAQ schema markup to win PAA snippets.</li>\n\n\n\n<li>Maintain content freshness with regular updates.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/the-independent-pharmacy-seo-case-study/\" title=\"The Independent Pharmacy SEO Case Study\">The Independent Pharmacy 634% Growth in 6 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-hawthorn-local-ecommerce\">8. <a href=\"https://aioseo.com/trends/hawthorn-seo-case-study/\" title=\"Hawthorn SEO Case Study\">Hawthorn</a> (Local &amp; eCommerce)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/hawthorn-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-1024x732.png\" alt=\"eCommerce SEO case study of Hawthorn Mall.\" class=\"wp-image-278619\" title=\"Hawthorn 5-Month Traffic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-1024x732.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-300x214.png 300w, https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-768x549.png 768w, https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-600x429.png 600w, https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-84x60.png 84w, https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study-126x90.png 126w, https://aioseo.com/wp-content/uploads/2024/02/hawthorn-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://www.visithawthorn.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Hawthorn - eCommerce &amp; Mall in Vernon Hills, Illinois\">Hawthorn</a> is a Chicagoland mall located in Vernon Hills, Illinois. It&#8217;s been a neighborhood staple for over 50 years and expanded into the online market in 2015. More recently, Hawthorn added an <strong>eCommerce platform</strong> in 2020. The blend of brick-and-mortar with eCommerce has been pivotal in Hawthorn&#8217;s long-term success.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> During the spring of 2023, Hawthorn added <strong>51K new pages</strong> to its <strong>online shopping platform</strong>. This move <strong>tripled their keyword rankings</strong> (326K keywords) and triggered a jump in traffic. It also brought more non-branded traffic to the site than ever, effectively expanding Hawthorn&#8217;s reach.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Include a <a href=\"https://aioseo.com/how-to-add-301-redirects-in-wordpress/\" title=\"How to Add 301 Redirects in WordPress\">301 redirect</a> strategy as you plan for a domain migration.</li>\n\n\n\n<li>Extend your reach by optimizing for new, relevant keywords.</li>\n\n\n\n<li>Use image SEO to win rankings in Google image search results.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/hawthorn-seo-case-study/\" title=\"Hawthorn SEO Case Study\">Hawthorn Reached 252K Monthly Visits in 5 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-all-about-cookies-web-tech\">9. <a href=\"https://aioseo.com/trends/all-about-cookies-seo-case-study/\" title=\"All About Cookies SEO Case Study\">All About Cookies</a> (Web &amp; Tech)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/all-about-cookies-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-1024x757.png\" alt=\"Web SEO case study of All About Cookies.\" class=\"wp-image-278620\" title=\"All About Cookies YoY Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/all-about-cookies-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://allaboutcookies.org/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"All About Cookies - Online Privacy &amp; Data Security\">All About Cookies</a> is an informational resource for online privacy and data security. They cover topics like identity theft prevention, antivirus protection, VPNs, and more. Tutorials and software recommendations are their main type of content, generating over half of site traffic.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> In 2023, All About Cookies added almost <strong>600 new pages</strong> to its site. This new content was segmented into five distinct categories, each catering to a <strong>different stage in the marketing funnel</strong>. This comprehensive approach assured All About Cookies met the needs of each of its customers, regardless of where they were in their buying journey. It also contributed to an influx of new ranking keywords (approximately 259K.)</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Create a content marketing funnel to serve each stage of the buyer’s journey.</li>\n\n\n\n<li>Optimize for all areas of the SERP for maximum visibility.</li>\n\n\n\n<li>Implement schema markup to win more attractive search results.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here: </strong><a href=\"https://aioseo.com/trends/all-about-cookies-seo-case-study/\" title=\"All About Cookies SEO Case Study\">All About Cookies 3,336% YoY Growth</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-10-oxford-english-dictionary-publishing\">10. <a href=\"https://aioseo.com/trends/oxford-english-dictionary-seo-case-study/\" title=\"Oxford English Dictionary SEO Case Study\">Oxford English Dictionary</a> (Publishing)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/oxford-english-dictionary-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-1024x757.png\" alt=\"Publishing SEO case study of the Oxford English Dictionary.\" class=\"wp-image-278621\" title=\"OED 6-Month Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/oxford-english-dictionary-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://www.oed.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Oxford English Dictionary - Historical English Dictionary\">Oxford English Dictionary</a> (OED) is a prominent historical dictionary of the English language. It&#8217;s a comprehensive guide to the meaning, history, and usage of over half a million words. The OED is widely recognized as the most complete collection of the English language.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> For most of the website&#8217;s lifetime, OED&#8217;s content was locked behind a paywall. However, in 2023, they switched to a freemium model, adding <strong>free factsheets</strong> to the site. Factsheets are accessible to all users and search engines. This transition proved instrumental in OED&#8217;s online presence. Factsheets account for <strong>99% of all pages</strong> and are the <strong>primary driver</strong> of the site&#8217;s <strong>organic traffic</strong>.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Implement <a href=\"https://aioseo.com/best-wordpress-permalink-structure/\" title=\"Best WordPress Permalink Structures\">SEO-friendly URLs</a> to aid users and search engines.</li>\n\n\n\n<li>Add new, indexable pages to rank in search results.</li>\n\n\n\n<li>Optimize content for People Also Ask results.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/oxford-english-dictionary-seo-case-study/\" title=\"OED SEO Case Study\">Oxford English Dictionary 1,041% Growth in 3 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-11-meshki-ecommerce\">11. <a href=\"https://aioseo.com/trends/meshki-seo-case-study/\" title=\"MESHKI SEO Case Study\">MESHKI</a> (eCommerce)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/meshki-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-1024x757.png\" alt=\"eCommerce SEO case study of MESHKI.\" class=\"wp-image-278622\" title=\"MESHKI 3-Month Organic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/meshki-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://meshki.co.uk/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"MESHKI - Women\'s Fashion\">MESHKI</a> is a popular Australian clothing brand. It features trendy women&#8217;s designs and is frequently spotted on social media influencers. MESHKI has an international customer base and leverages three domains to target specific audiences (Australia, the United States, and the United Kingdom.)</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> In 2023, MESHKI launched its <strong>third domain </strong>(meshki.co.uk). It was specifically designed to cater to <strong>UK customers</strong>. All three websites use a country code top-level domain (ccTLD) to signal their geographic locations to search engines. This decision allowed MESHKI to <strong>target traffic in each country</strong>, boosting rankings in their respective locations.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Use ccTLDs to target international markets.</li>\n\n\n\n<li>Leverage on-page SEO to boost rankings for branded keywords.</li>\n\n\n\n<li>Implement product schema to win review snippets on the SERP.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/meshki-seo-case-study/\" title=\"MESHKI SEO Case Study\">MESHKI 589% Growth in 3 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-12-golfer-geeks-golf-blog\">12. <a href=\"https://aioseo.com/trends/golfer-geeks-seo-case-study/\" title=\"Golfer Geeks SEO Case Study\">Golfer Geeks</a> (Golf Blog)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/golfer-geeks-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-1024x757.png\" alt=\"Blog SEO case study of Golfer Geeks.\" class=\"wp-image-278623\" title=\"Golfer Geeks YoY Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/golfer-geek-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://golfergeeks.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Golfer Geeks - Golf Blog\">Golfer Geeks</a> is a beginner-friendly golf blog. It was started in 2015 by Jamie Boudreaux, an entrepreneur and avid golfer. His goal? Share his love for the sport and help readers improve their game.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> Boudreaux actively fought <a href=\"https://aioseo.com/how-to-stop-content-decay-and-regain-lost-traffic/\" title=\"How to Stop Content Decay and Regain Lost Traffic\">content decay</a> (a natural decline in performance over time) by <strong>regularly updating his blog posts</strong>. This involved revisiting some of Golfer Geeks&#8217; high-performing content, such as product lineups and reviews. By infusing new material into older content, Boudreaux optimized for <strong>content freshness</strong>. This approach holds dual benefits for both users and search engines. It demonstrates that the content is still relevant today, making it more likely to maintain or improve its ranking.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Fight content decay by monitoring organic performance.</li>\n\n\n\n<li>Use <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\" title=\"How to Best Optimize Images in WordPress\">image SEO best practices</a> to rank in Google Images.</li>\n\n\n\n<li>Implement FAQ schema to win People Also Ask rich results.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/golfer-geeks-seo-case-study/\" title=\"Golfer Geeks SEO Case Study\">Golfer Geeks 190% YoY Growth</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-13-explore-travel-tourism\">13. <a href=\"https://aioseo.com/trends/explore-seo-case-study/\" title=\"Explore SEO Case Study\">Explore</a> (Travel &amp; Tourism)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/trends/explore-seo-case-study/\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-1024x757.png\" alt=\"Travel SEO case study of Explore.\" class=\"wp-image-278624\" title=\"Explore 10-Month Traffic Growth\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/explore-seo-case-study.png 1070w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://www.explore.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Explore - Plan Your Travel \">Explore</a> is a travel resource for planning trips. Just shy of accommodation bookings, it has everything globe-trotters need to choose and organize their next vacation. Explore provides destination recommendations, travel guides, planning tips, and more.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> After a recent acquisition, Explore focused on its content strategy in 2023. They added thousands of new pages targeting <a href=\"https://aioseo.com/how-to-find-long-tail-keywords-and-increase-organic-traffic/\" title=\"How to Find Long-Tail Keywords and Increase Organic Traffic\">long-tail keywords</a>. These search queries are easier to rank for because there is <strong>less competition</strong>. They also have <strong>high conversion rates</strong>, making them ideal for websites looking to grow their traffic and revenue fast.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Target long-tail keywords and create content that fulfills search intent.</li>\n\n\n\n<li>Implement schema markup to win more real estate on the SERP.</li>\n\n\n\n<li>Build more backlinks and interlink across domains.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/explore-seo-case-study/\" title=\"Explore SEO Case Study\">Explore Quadrupled Traffic in 10 Months</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-14-wagering-terms-sports\">14. <a href=\"https://aioseo.com/trends/wagering-terms-seo-case-study/\" title=\"Wagering Terms SEO Case Study\">Wagering Terms</a> (Sports)</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-1024x757.png\" alt=\"Sports site SEO case study of Wagering Terms.\" class=\"wp-image-278784\" title=\"Wagering Terms YoY Growth.\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-1024x757.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-300x222.png 300w, https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-768x568.png 768w, https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-600x444.png 600w, https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-81x60.png 81w, https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1-122x90.png 122w, https://aioseo.com/wp-content/uploads/2024/02/wagering-terms-seo-case-study-1.png 1070w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><a href=\"https://wageringterms.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Wagering Terms - Sports Betting Glossary\">Wagering Terms</a> is a digital glossary for sports betting terminology. It has an extensive catalog of key betting terms and phrases for both beginner and advanced bettors.</p>\n\n\n\n<p><strong>Key Growth Contributor:</strong> Leading up to its explosive organic growth, Wagering Terms had a simple approach to its content strategy: <strong>build out its glossary</strong>. They added around <strong>1.5K new entries</strong> to the site in 6 months, and the results were immediate. Each month, organic traffic experienced significant growth. This effect snowballed into a record high of <strong>42K monthly visits</strong> at the end of 2023. Ultimately, Wagering Terms proves that a simple concept, when done right, can lead to incredible results.</p>\n\n\n\n<p><strong>Top Strategies for Your Site:</strong></p>\n\n\n\n<ol>\n<li>Grow your existing content portfolio.</li>\n\n\n\n<li>Understand and fulfill search intent.</li>\n\n\n\n<li>Implement schema markup for click-worthy search results.</li>\n</ol>\n\n\n\n<p><strong>Read the full <strong>SEO </strong>case study here:</strong> <a href=\"https://aioseo.com/trends/wagering-terms-seo-case-study/\" title=\"Wagering Terms SEO Case Study\">Wagering Terms 1,231% Growth in 3 Months</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-aioseo-trends-your-gateway-to-the-latest-seo-success-stories\">AIOSEO Trends: Your Gateway to the Latest SEO Success Stories</h2>\n\n\n\n<p>In the world of SEO, knowledge is power.</p>\n\n\n\n<p>We hope these SEO success stories inspire you to unlock the full potential of your online presence. Each case study is a testament to the impact strong strategies can have on your growth.</p>\n\n\n\n<p>To stay on top of the latest developments on SEO strategies and trending websites, we invite you to visit <a href=\"https://aioseo.com/trends/\" title=\"AIOSEO Trends - SEO Case Studies\">AIOSEO Trends</a>.</p>\n\n\n\n<p>We share <strong>new SEO case studies</strong> here <strong>every week</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/trends/\"><img decoding=\"async\" width=\"720\" height=\"700\" src=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-trends-min.jpg\" alt=\"AIOSEO Trends features new SEO case studies every week.\" class=\"wp-image-278640\" title=\"Find the Latest SEO Case Studies on AIOSEO Trends\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/aioseo-trends-min.jpg 720w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-trends-min-300x292.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-trends-min-600x583.jpg 600w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-trends-min-62x60.jpg 62w, https://aioseo.com/wp-content/uploads/2024/02/aioseo-trends-min-93x90.jpg 93w\" sizes=\"(max-width: 720px) 100vw, 720px\" /></a></figure>\n\n\n\n<p><strong>With AIOSEO Trends, you’ll learn:</strong></p>\n\n\n\n<ul>\n<li>Who’s dominating the SERP</li>\n\n\n\n<li>What SEO strategies they used</li>\n\n\n\n<li>How to replicate their success on your site</li>\n</ul>\n\n\n\n<p>Plus, you’ll get the <strong>tips</strong>, <strong>tools</strong>, and <strong>resources</strong> you need to make these optimizations a reality.</p>\n\n\n\n<p>So, what are you waiting for?</p>\n\n\n\n<p>Make 2024 the year of higher rankings and more traffic now!</p>The post <a href=\"https://aioseo.com/seo-case-studies/\">14 SEO Case Studies to Improve Your Strategy in 2024</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://aioseo.com/seo-case-studies/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"The Ultimate WooCommerce SEO Guide to Help Boost Sales\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:94:\"https://aioseo.com/woocommerce-seo/?utm_source=rss&utm_medium=rss&utm_campaign=woocommerce-seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://aioseo.com/woocommerce-seo/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 06 Feb 2024 14:02:23 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:15:\"ecommerce sales\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"WooCommerce SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=274578\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:439:\"<p>Looking for some WooCommerce SEO tips to help boost your rankings and sales? WooCommerce is the most popular WordPress eCommerce solution for good reason—it makes it super easy to set up your online store. Plus, it’s fully customizable, and because&#8230;</p>\nThe post <a href=\"https://aioseo.com/woocommerce-seo/\">The Ultimate WooCommerce SEO Guide to Help Boost Sales</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:29508:\"<p>Looking for some WooCommerce SEO tips to help boost your rankings and sales?</p>\n\n\n\n<p>WooCommerce is the most popular WordPress eCommerce solution for good reason—it makes it super easy to set up your online store. Plus, it’s fully customizable, and because it’s built on WordPress, it&#8217;s flexible when it comes to search engine optimization (SEO).</p>\n\n\n\n<p>In this article, we’ll show you how to improve your WooCommerce SEO so you rank high, generate more traffic, and increase your sales.&nbsp;</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-woocommerce-and-why-use-it-to-build-your-store\">What is WooCommerce (And Why Use it to Build Your Store)?</a></li><li><a href=\"#aioseo-is-woocommerce-seo-friendly\">Is WooCommerce SEO Friendly?</a></li><li><a href=\"#aioseo-8-tips-for-impactful-woocommerce-seo\">8 Tips for Impactful WooCommerce SEO</a><ul><li><a href=\"#aioseo-1-use-the-right-woocommere-seo-tool\">1. Use the Right WooCommere SEO Tool</a></li><li><a href=\"#aioseo-2-write-seo-friendly-product-descriptions\">2. Write SEO-friendly Product Descriptions</a><ul></ul></li><li><a href=\"#aioseo-3-add-product-schema\">3. Add Product Schema</a></li><li><a href=\"#aioseo-4-optimize-your-meta-data\">4. Optimize Your Meta Data</a></li><li><a href=\"#aioseo-4-use-the-right-url-structure\">5. Use the Right URL Structure</a></li><li><a href=\"#aioseo-5-enable-breadcrumb-navigation\">6. Enable Breadcrumb Navigation</a></li><li><a href=\"#aioseo-6-use-review-schema\">7. Use Review Schema</a></li><li><a href=\"#aioseo-7-follow-image-seo-best-practices\">8. Follow Image SEO Best Practices</a></li><li><a href=\"#aioseo-8-establish-experience-expertise-authority-and-trustworthiness-e-e-a-t\">9. Establish Experience, Expertise, Authority, and Trustworthiness (E-E-A-T)</a></li></ul></li><li><a href=\"#aioseo-woocommerce-seo-your-faqs-answered\">WooCommerce SEO: Your FAQs Answered</a><ul><li><a href=\"#aioseo-what-is-woocommerce-seo\">What is WooCommerce SEO?</a></li><li><a href=\"#aioseo-why-is-seo-important-for-woocommerce-websites\">Why is SEO important for WooCommerce websites?</a></li><li><a href=\"#aioseo-what-is-the-best-tool-for-woocommerce-seo\">What is the best tool for WooCommerce SEO?</a></li></ul></li><li><a href=\"#aioseo-nail-your-woocommerce-seo-and-boost-sales\">Nail Your WooCommerce SEO and Boost Sales</a></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-is-woocommerce-and-why-use-it-to-build-your-store\">What is WooCommerce (And Why Use it to Build Your Store)?</h2>\n\n\n\n<p>For the uninitiated, WooCommerce is a free, open-source plugin for WordPress that transforms your website into a powerful ecommerce platform. It boasts unparalleled flexibility, allowing you to sell anything from physical products to digital downloads. Its ease of use and massive community support make it a favorite among entrepreneurs.</p>\n\n\n\n<p>While there are numerous platforms to create your online store, WooCommerce stands out as a popular choice for its flexibility and ease of use. </p>\n\n\n\n<p>But does WooCommerce play nice with SEO? </p>\n\n\n\n<p>Absolutely! And that&#8217;s exactly what this comprehensive guide is all about.</p>\n\n\n\n<p>Building your store with WooCommerce offers multiple SEO advantages:</p>\n\n\n\n<ul>\n<li><strong>WordPress&#8217;s SEO power</strong>: WordPress is inherently SEO-friendly, and WooCommerce seamlessly integrates with its optimization features.</li>\n\n\n\n<li><strong>Customization freedom</strong>: Unlike closed-source platforms, WooCommerce lets you control every aspect of your website, including code and plugins, for enhanced SEO optimization.</li>\n\n\n\n<li><strong>Extensive plugin library</strong>: You can access many <a href=\"https://aioseo.com/best-woocommerce-plugins/\" title=\"20 Best WooCommerce Plugins for Your Store [2024 Edition]\">plugins specifically designed for WooCommerce</a>, further boosting your online visibility.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-is-woocommerce-seo-friendly\">Is WooCommerce SEO Friendly?</h2>\n\n\n\n<p>WooCommerce&#8217;s core structure is built with SEO in mind. However, the onus falls on you to leverage its inherent potential and implement smart optimization strategies.</p>\n\n\n\n<p>Think of it this way: WooCommerce provides the car, but you need to fill it with gas, steer it skillfully, and follow the traffic rules to reach your destination.</p>\n\n\n\n<p>That’s why we created this WooCommerce SEO guide to help you get the most out of the platform’s full potential.</p>\n\n\n\n<p>So, let&#8217;s dive right in!</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-8-tips-for-impactful-woocommerce-seo\">8 Tips for Impactful WooCommerce SEO</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-use-the-right-woocommere-seo-tool\">1. Use the Right WooCommere SEO Tool</h3>\n\n\n\n<p>One of the first SEO tips for WordPress is to ensure you’re using the right SEO tool. And for WordPress users, there’s no better tool than <a href=\"https://aioseo.com\" target=\"_blank\" title=\"All in One SEO - WordPress SEO Plugin and Toolkit\" rel=\"noopener\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"875\" height=\"420\" src=\"https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1.png\" alt=\"All in One SEO homepage, the best plugin for WooCommerce SEO.\" class=\"wp-image-234783\" srcset=\"https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1.png 875w, https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1-300x144.png 300w, https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1-768x369.png 768w, https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1-600x288.png 600w, https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1-125x60.png 125w, https://aioseo.com/wp-content/uploads/2023/10/AIOSEO-Homepage-1-188x90.png 188w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com\" target=\"_blank\" title=\"All in One SEO - WordPress SEO Plugin and Toolkit\" rel=\"noopener\">AIOSEO</a> is a powerful yet easy-to-use SEO plugin that boasts 3+ million active installs. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/new-supercharge-your-seo-and-content-strategy-with-cornerstone-content/\" title=\"[New] Supercharge Your SEO and Content Strategy with Cornerstone Content in AIOSEO 4.4.8\">Cornerstone Content</a></strong>: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\" title=\"Author SEO – Google E-E-A-T Addon\">Author SEO</a>: Easily demonstrate Google&#8217;s E-E-A-T in WordPress.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Search Statistics</a></strong>: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/seo-revisions/\" title=\"SEO Revisions\">SEO Revisions</a>:</strong> Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">Advanced Robots.txt Generator</a></strong>: Easily generate and customize your robots.txt file for better crawling and indexing.&nbsp;</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/truseo-score-analysis/\" title=\"TruSEO On-Page Analysis\">TruSEO Highlighter</a></strong>: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings\">Next-gen Schema generator</a></strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">Redirection Manager</a></strong><a href=\"https://aioseo.com/features/redirection-manager/\">:</a> Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a></strong>: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/what-is-the-seo-preview-tool/\" title=\"What is the SEO Preview Tool (And How to Use it to Drive More Traffic)?\">SEO Preview</a></strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/indexnow/\" title=\"IndexNow\">IndexNow</a></strong>: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/smart-xml-sitemaps/\" title=\"Smart XML Sitemaps\">Sitemap generator</a></strong>: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>If you’re a WooCommerce user, AIOSEO has a tailor-made <a href=\"https://aioseo.com/features/woocommerce-seo/\" title=\"WooCommerce SEO\">WooCommerce SEO module</a> to help you rank your online store higher in search rankings.</p>\n\n\n\n<p>AIOSEO also has many other features to help you boost your local SEO, on-page SEO, and technical SEO.&nbsp;</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">detailed installation guide</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-write-seo-friendly-product-descriptions\">2. Write SEO-friendly Product Descriptions</h3>\n\n\n\n<p>Your first port of call concerning WooCommerce SEO should always be the basics. For the most part, means getting your product page SEO right.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-description-example-1024x417.png\" alt=\"Product description example.\" class=\"wp-image-279184\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-description-example-1024x417.png 1024w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-description-example-300x122.png 300w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-description-example-768x312.png 768w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-description-example-600x244.png 600w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-description-example.png 1202w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Some product page SEO basics you should start with include:</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-proper-keyword-research\">Proper Keyword Research</h4>\n\n\n\n<p>Ensure you research the keywords your customers use when searching for your products. Also, make sure to use your keywords in the:</p>\n\n\n\n<ul>\n<li>Metadata (URL, title tags, and meta description)</li>\n\n\n\n<li>Image ALT text</li>\n\n\n\n<li>Product descriptions</li>\n</ul>\n\n\n\n<p>You should try to include your keywords in any place you use text on your product pages. However, make sure your keyword usage is natural. Otherwise, search engines may penalize you for keyword stuffing.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-quality-copy\">Quality Copy</h4>\n\n\n\n<p>Besides proper keyword research and usage, your WooCommerce SEO also hinges on <a href=\"https://aioseo.com/seo-copywriting/\" title=\"10 Best SEO Copywriting Tips for Crafting Content that Converts\">good copywriting</a>. Make sure all your copy is clear, concise, and helpful. This is especially true after Google’s Helpful Content Update (HCU). This means you should avoid:</p>\n\n\n\n<ul>\n<li>Spammy and clickbaity product descriptions</li>\n\n\n\n<li>Keyword stuffing</li>\n\n\n\n<li>Thin content</li>\n</ul>\n\n\n\n<p>Instead, focus on ensuring every word on your WooCommerce site adds value to the customer experience (CX) of your store.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-add-product-schema\">3. Add Product Schema</h3>\n\n\n\n<p>Product schema or <a href=\"https://aioseo.com/what-is-structured-data-and-how-does-it-impact-seo/\" title=\"What is Structured Data and How Does it Impact SEO?\">structured data</a> for products helps search engines understand what your product page is about.&nbsp; Because they don’t have eyes to see what your page is about, they rely on code to figure out what your page is about.&nbsp;</p>\n\n\n\n<p>That’s why product schema is critical to impactful WooCommerce SEO.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1002\" height=\"552\" src=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-schema-template.png\" alt=\"AIOSEO\'s schema template\" class=\"wp-image-279202\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-schema-template.png 1002w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-schema-template-300x165.png 300w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-schema-template-768x423.png 768w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-schema-template-600x331.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Schema markup helps search engines have a clear picture of the product you’re selling. It also arms search engines with the necessary data to create nice-looking rich snippets that help boost your SEO and CTR.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"730\" height=\"417\" src=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-details.png\" alt=\"Example of product rich snippets on Google for aroma candles\" class=\"wp-image-279210\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-details.png 730w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-details-300x171.png 300w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-product-details-600x343.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>These give users more information about your product, making your search listing more appealing.</p>\n\n\n\n<p>Check out our tutorial on <a href=\"https://aioseo.com/how-to-add-product-rich-snippets-in-wordpress/\" title=\"How to Add Product Rich Snippets in WordPress (The Easiest Way)\">adding product rich snippets</a> for detailed steps on implementing product schema.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-optimize-your-meta-data\">4. Optimize Your Meta Data</h3>\n\n\n\n<p>Title tags and meta descriptions are crucial elements of SEO. This is because they’re the first elements of your product page that users interact with on SERPs.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1002\" height=\"307\" src=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-meta-data.png\" alt=\"Example of product meta data\" class=\"wp-image-279207\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-meta-data.png 1002w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-meta-data-300x92.png 300w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-meta-data-768x235.png 768w, https://aioseo.com/wp-content/uploads/2024/02/woocommerce-seo-meta-data-600x184.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>To optimize your SEO title tags and meta descriptions, make sure to include:</p>\n\n\n\n<ul>\n<li>Your keyword</li>\n\n\n\n<li>The name of the product</li>\n\n\n\n<li>The brand name</li>\n\n\n\n<li>The model number</li>\n</ul>\n\n\n\n<p>Having all this information in your SEO title tags and meta descriptions will help users know if your product is what they’re looking for. It will also help your pages rank well on search engines.</p>\n\n\n\n<p>Have a lot of product pages to optimize?</p>\n\n\n\n<p>Don’t worry. You can automatically generate SEO titles and meta descriptions using AIOSEO’s <a href=\"https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/\" title=\"Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!\">AI Title/Description Generator</a>. This powerful tool generates SEO title tags and meta descriptions from your content and gives you 5 suggestions to choose from. And it does all this at the single click of a button. The best part is they’re SEO-friendly!</p>\n\n\n\n<p>For detailed instructions on using this powerful feature, check out our tutorial on using a meta description generator in WordPress.&nbsp;&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-use-the-right-url-structure\">5. Use the Right URL Structure</h3>\n\n\n\n<p>SEO-friendly URLs contain words that clearly explain your page’s content. They’re easy to read for both humans and search engines. Here’s an example:</p>\n\n\n\n<pre class=\"wp-block-code\"><code><em>http://www.example.com/wordpress-seo-tips/</em></code></pre>\n\n\n\n<p><em>http://www.example.com/wordpress-seo-tips/</em></p>\n\n\n\n<p>This URL is short, organized, and easy to read. Search engines and online users can tell what the web page is about</p>\n\n\n\n<p>On the other hand, unoptimized URLs are disorganized and long. They usually include numbers, letters, and special characters.&nbsp;</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.example.com/?p=10467X&amp;UKEwiv9vuz1tXsAhU</code></pre>\n\n\n\n<p>This type of URL can hurt your SEO, and it is best you take a few moments to optimize your URLs. For tips on doing so, check out our <a href=\"https://aioseo.com/best-wordpress-permalink-structure/\" title=\"What’s the Best WordPress Permalink Structure for SEO?\">guide on the best WordPress permalink structure</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-enable-breadcrumb-navigation\">6. Enable Breadcrumb Navigation</h3>\n\n\n\n<p>You can also consider using breadcrumb navigation. Breadcrumbs are handy navigational links that make it easy for users to explore your website.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"474\" src=\"https://aioseo.com/wp-content/uploads/2024/02/walmart-breadcrumb-navigation.jpg\" alt=\"Example of breadcrumb navigation\" class=\"wp-image-279219\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/walmart-breadcrumb-navigation.jpg 700w, https://aioseo.com/wp-content/uploads/2024/02/walmart-breadcrumb-navigation-300x203.jpg 300w, https://aioseo.com/wp-content/uploads/2024/02/walmart-breadcrumb-navigation-600x406.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Because they’re clickable, users can use breadcrumbs to quickly backtrack to previously visited areas. They also have many SEO and user experience benefits, mainly:</p>\n\n\n\n<ul>\n<li>They can increase your conversion rate by making it easier for users to explore a site. Higher engagement means lower bounce rates, too.</li>\n\n\n\n<li><a href=\"https://aioseo.com/breadcrumb-seo/\" title=\"Breadcrumb SEO: What are Breadcrumbs? How Do They Affect SEO?\">Breadcrumb schema markup</a> can help a web page appear in search results for a breadcrumb term.</li>\n\n\n\n<li>Because breadcrumbs add internal links, this can help search engine crawlers understand your site structure.</li>\n</ul>\n\n\n\n<p>If your homepage navigation is user-friendly and optimized for search engines, you’ll rank higher and retain your readers.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-use-review-schema\">7. Use Review Schema</h3>\n\n\n\n<p>Displaying reviews and testimonials from satisfied customers can boost credibility and encourage new visitors to trust your offerings. Reviews are a powerful form of social proof and can boost conversions.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"257\" src=\"https://aioseo.com/wp-content/uploads/2024/02/reviews.png\" alt=\"Using reviews to boost your WooCommerce SEO.\" class=\"wp-image-279220\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/reviews.png 702w, https://aioseo.com/wp-content/uploads/2024/02/reviews-300x110.png 300w, https://aioseo.com/wp-content/uploads/2024/02/reviews-600x220.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Reviews are also a great way to showcase your expertise and establish your authority. Perfect for helping ensure your homepage meets <a href=\"https://aioseo.com/what-is-google-eat/\" title=\"What is Google E-E-A-T?  Understanding Google’s Secret Sauce for Creating Effective Content\">Google’s E-E-A-T quality rater guidelines</a>.</p>\n\n\n\n<p>This is why reviews are important for your homepage SEO strategy.&nbsp;</p>\n\n\n\n<p>Particularly if you’re running an eCommerce store, you should ask your customers for reviews and display them on your homepage. You can even <a href=\"https://aioseo.com/how-to-add-product-review-schema-in-wordpress/\">add review schema</a> to help search engines understand that your homepage contains reviews.</p>\n\n\n\n<p>Besides reviews, consider adding snippets of case studies and link to the full case studies.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-follow-image-seo-best-practices\">8. Follow Image SEO Best Practices</h3>\n\n\n\n<p>Images play a huge role in creating impactful product pages. That’s why you should pay close attention to your <a href=\"https://aioseo.com/features/image-seo/\" title=\"Image SEO\">image SEO</a>. A few tips include:</p>\n\n\n\n<ul>\n<li>Using high-quality images</li>\n\n\n\n<li>Adding SEO-friendly ALT text and image captions</li>\n\n\n\n<li>Using descriptive image file names</li>\n\n\n\n<li>Creating image sitemaps</li>\n</ul>\n\n\n\n<p>That’s right. Images aren’t just for aesthetics or displaying your products. They also increase your discoverability on search engines as you can rank in image search. That’s why you should pay attention to your image SEO.</p>\n\n\n\n<p>Check out this guide for an in-depth look at how you can <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\" title=\"Image SEO: How To Best Optimize Your Images In WordPress (18 Tips)\">boost your image SEO</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-establish-experience-expertise-authority-and-trustworthiness-e-e-a-t\">9. Establish Experience, Expertise, Authority, and Trustworthiness (E-E-A-T)</h3>\n\n\n\n<p><a href=\"https://aioseo.com/what-is-google-eat/\" title=\"What is Google E-E-A-T?  Understanding Google’s Secret Sauce for Creating Effective Content\">Google E-E-A-T</a> stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It is a set of criteria Google uses to assess the quality of content on the web, particularly for pages that deal with topics related to health and finance. It&#8217;s also important for any other areas where accuracy and reliability are crucial. These are often called YMYL (your money, your life) pages/sites.</p>\n\n\n\n<p>Implementing Google&#8217;s E-E-A-T content quality guidelines is easier if you have a plugin like AIOSEO. This is thanks to the <a href=\"https://aioseo.com/features/author-seo-google-e-e-a-t/\" title=\"Author SEO – Google E-E-A-T Addon\">Author SEO module</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"403\" src=\"https://aioseo.com/wp-content/uploads/2024/02/author-seo-tab.png\" alt=\"Author SEO tab\" class=\"wp-image-279223\" srcset=\"https://aioseo.com/wp-content/uploads/2024/02/author-seo-tab.png 700w, https://aioseo.com/wp-content/uploads/2024/02/author-seo-tab-300x173.png 300w, https://aioseo.com/wp-content/uploads/2024/02/author-seo-tab-600x345.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>This module enables you to add information to your user profiles:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"496\" src=\"https://aioseo.com/wp-content/uploads/2024/01/author-info-1.png\" alt=\"Author info section\" class=\"wp-image-268293\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/author-info-1.png 702w, https://aioseo.com/wp-content/uploads/2024/01/author-info-1-300x212.png 300w, https://aioseo.com/wp-content/uploads/2024/01/author-info-1-600x424.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You can also add your areas of expertise:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"238\" src=\"https://aioseo.com/wp-content/uploads/2024/01/knows-about-section.png\" alt=\"Knows about section/ areas of expertise.\" class=\"wp-image-268294\" srcset=\"https://aioseo.com/wp-content/uploads/2024/01/knows-about-section.png 702w, https://aioseo.com/wp-content/uploads/2024/01/knows-about-section-300x102.png 300w, https://aioseo.com/wp-content/uploads/2024/01/knows-about-section-600x203.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>All this information points to your experience and expertise in your field. Coupled with the JSON schema markup, it proves to search engines that you’re qualified to talk about the subject. This helps you rank higher in searches around your keyword.</p>\n\n\n\n<p>All this information helps you demonstrate Google E-E-A-T, resulting in better rankings.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-woocommerce-seo-your-faqs-answered\">WooCommerce SEO: Your FAQs Answered</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-woocommerce-seo\"><h3 class=\"aioseo-faq-block-question\">What is WooCommerce SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>WooCommerce SEO refers to the process of optimizing an online store built on the WooCommerce platform for search engines. The goal is to improve the website&#8217;s visibility in search engine results, increase organic traffic, and ultimately boost sales.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-is-seo-important-for-woocommerce-websites\"><h3 class=\"aioseo-faq-block-question\">Why is SEO important for WooCommerce websites?</h3><div class=\"aioseo-faq-block-answer\">\n<p>SEO is crucial for WooCommerce websites because it helps improve your store’s ranking on search engines like Google. Higher rankings lead to increased visibility, more organic traffic, and a higher likelihood of attracting potential customers. This, in turn, can result in better sales and business growth.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-the-best-tool-for-woocommerce-seo\"><h3 class=\"aioseo-faq-block-question\">What is the best tool for WooCommerce SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The best tool for WooCommerce SEO is All In One SEO (AIOSEO). It has a module dedicated to WooCommerce SEO, making it easier to optimize your site, product pages, and other content for better rankings.</p>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-nail-your-woocommerce-seo-and-boost-sales\">Nail Your WooCommerce SEO and Boost Sales</h2>\n\n\n\n<p>Generating organic leads is one of the best ways to grow your business. That’s why, if your store is built using WooCommerce, then mastering WooCommerce SEO should be a huge part of your revenue generation plan.&nbsp;</p>\n\n\n\n<p>We hope this post helped you learn how to implement WooCommerce SEO best practices. You may also want to check out other articles on our blog, like our list of the <a href=\"https://aioseo.com/best-woocommerce-alternatives-for-small-businesses/\" title=\"8 Best WooCommerce Alternatives for Small Businesses\">best WooCommerce alternatives</a> or our recommendations for the <a href=\"https://aioseo.com/best-woocommerce-affiliate-plugins/\" title=\"6 Best WooCommerce Affiliate Plugins to Propel Growth (Easily)\">best WooCommerce affiliate plugins</a>. <a href=\"https://aioseo.com/seo-case-studies/\" title=\"14 SEO Case Studies to Improve Your Strategy\">SEO case studies</a> are another great way to learn how other eCommerce sites grow their traffic and replicate their wins on your site.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\">X(Twitter)</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/woocommerce-seo/\">The Ultimate WooCommerce SEO Guide to Help Boost Sales</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"https://aioseo.com/woocommerce-seo/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"50+ SEO Checklist for WordPress – The Complete Guide for 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://aioseo.com/seo-checklist/?utm_source=rss&utm_medium=rss&utm_campaign=seo-checklist\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://aioseo.com/seo-checklist/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 05 Feb 2024 14:17:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:18:\"seo best practices\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:13:\"SEO checklist\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:8:\"SEO tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:27:\"https://aioseo.com/?p=72579\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:445:\"<p>Looking for a comprehensive SEO checklist to help you rank well? Search engine optimization (SEO) can be quite overwhelming because of the many moving pieces involved in creating an impactful SEO strategy. In this article, we&#8217;ll show you 50+ SEO&#8230;</p>\nThe post <a href=\"https://aioseo.com/seo-checklist/\">50+ SEO Checklist for WordPress – The Complete Guide for 2024</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:87990:\"<p>Looking for a comprehensive SEO checklist to help you rank well?</p>\n\n\n\n<p>Search engine optimization (SEO) can be quite overwhelming because of the many moving pieces involved in creating an impactful SEO strategy.</p>\n\n\n\n<p>In this article, we&#8217;ll show you 50+ SEO requirements you need to tick off your task list as you prep your website and content for success on search engine results pages (SERPs).</p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-seo\">What is SEO?</a></li><li><a href=\"#how-to-use-this-seo-checklist\">How to Use This SEO Checklist</a></li><li><a href=\"#aioseo-seo-tools-checklist\">SEO Tools Checklist</a><ul><li><a href=\"#aioseo-4-aioseo\">1. AIOSEO</a><ul></ul></li><li><a href=\"#aioseo-1-google-search-console\">2. Google Search Console</a></li><li><a href=\"#aioseo-2-google-analytics\">3. Google Analytics</a></li><li><a href=\"#aioseo-5-monsterinsights\">4. MonsterInsights</a></li><li><a href=\"#aioseo-3-bing-webmaster-tools\">5. Bing Webmaster Tools</a></li></ul></li><li><a href=\"#aioseo-keyword-research-checklist\">Keyword Research Checklist</a><ul><li><a href=\"#aioseo-6-invest-in-a-good-keyword-research-tool\">6. Invest in a Good Keyword Research Tool</a></li><li><a href=\"#aioseo-7-focus-on-long-tail-keywords\">7. Focus on Long-tail Keywords</a></li><li><a href=\"#aioseo-8-focus-on-user-intent\">8. Focus on Search Intent (User Intent)</a></li><li><a href=\"#aioseo-9-leverage-question-based-keywords\">9. Leverage Question-based Keywords</a></li></ul></li><li><a href=\"#aioseo-on-page-seo-checklist\">On-page SEO Checklist</a><ul><li><a href=\"#aioseo-10-nail-your-headline\">10. Nail Your Headline</a></li><li><a href=\"#aioseo-11-include-your-keyword-in-the-seo-title\">11. Include Your Keyword in the SEO Title</a></li><li><a href=\"#aioseo-12-ensure-your-keyword-is-in-your-subheadings\">12. Ensure Your Keyword is in Your Subheadings</a></li><li><a href=\"#aioseo-13-use-your-keyword-in-the-first-and-last-paragraphs\">13. Use Your Keyword in the First and Last Paragraphs</a></li><li><a href=\"#aioseo-14-include-your-keyword-in-the-meta-description\">14. Include Your Keyword in the Meta Description</a></li><li><a href=\"#aioseo-15-customize-your-urls-to-include-your-keyword\">15. Customize Your URLs to Include Your Keyword</a></li><li><a href=\"#aioseo-16-use-your-keyword-strategically-in-your-content\">16. Use Your Keyword Strategically in Your Content</a></li><li><a href=\"#aioseo-17-build-internal-links-strategically\">17. Build Internal Links Strategically</a></li><li><a href=\"#aioseo-18-build-strategic-outbound-links\">18. Build Strategic Outbound Links</a></li><li><a href=\"#aioseo-8-build-topic-clusters\">19. Build Topic Clusters</a></li><li><a href=\"#aioseo-boost-your-google-e-e-a-t-signals-with-author-seo\">20. Implement Google E-E-A-T</a></li><li><a href=\"#aioseo-19-use-as-many-header-tags-as-necessary\">21. Use as Many Header Tags as Necessary</a></li><li><a href=\"#aioseo-20-craft-compelling-meta-descriptions\">22. Craft Compelling Meta Descriptions</a></li><li><a href=\"#aioseo-21-dont-forget-tags-and-categories\">23. Don’t Forget Tags and Categories</a></li><li><a href=\"#aioseo-22-image-seo-still-carries-some-weight\">24. Image SEO Still Carries Some Weight</a></li><li><a href=\"#aioseo-23-ensure-youre-not-using-interstitial-ads\">25. Ensure You’re Not Using Interstitial Ads</a></li></ul></li><li><a href=\"#aioseo-off-page-seo-checklist\">Off-page SEO Checklist</a><ul><li><a href=\"#aioseo-24-evaluate-your-backlink-profile\">26. Evaluate Your Backlink Profile</a></li><li><a href=\"#aioseo-25-check-your-competitors-backlink-profiles\">27. Check Your Competitors’ Backlink Profiles</a></li><li><a href=\"#aioseo-26-build-relevant-backlinks\">28. Build Relevant Backlinks</a></li><li><a href=\"#aioseo-27-leverage-guest-posting\">29. Leverage Guest Posting</a></li><li><a href=\"#aioseo-28-generate-conversations-around-your-brand\">30. Generate Conversations Around Your Brand</a></li><li><a href=\"#aioseo-29-turn-mentions-into-backlinks\">31. Turn Mentions into Backlinks</a></li><li><a href=\"#aioseo-30-are-you-using-barnacle-seo\">32. Are You Using Barnacle SEO?</a></li><li><a href=\"#aioseo-31-use-pr-to-boost-seo\">33. Use PR to Boost SEO</a></li><li><a href=\"#aioseo-32-create-a-free-tool-and-use-it-as-a-link-magnet\">34. Create a Free Tool and Use it as a Link Magnet</a></li></ul></li><li><a href=\"#aioseo-technical-seo-checklist\">Technical SEO Checklist</a><ul><li><a href=\"#aioseo-33-identify-crawl-errors\">35. Identify Crawl Errors</a></li><li><a href=\"#aioseo-34-check-for-indexing-issues\">36. Check for Indexing Issues</a></li><li><a href=\"#aioseo-35-fix-broken-links-on-your-site\">37. Fix Broken Links on Your Site</a></li><li><a href=\"#aioseo-36-implement-https-via-an-ssl-certificate\">38. Implement HTTPS via an SSL Certificate</a></li><li><a href=\"#aioseo-37-use-seo-friendly-urls\">39. Use SEO-friendly URLs</a></li><li><a href=\"#aioseo-38-ensure-your-website-is-responsive\">40. Ensure Your Website is Responsive</a></li><li><a href=\"#aioseo-39-optimize-for-speed\">41. Optimize for Speed</a></li><li><a href=\"#aioseo-40-inspect-your-website-for-redirect-chains-and-loops\">42. Inspect Your Website for Redirect Chains and Loops</a></li><li><a href=\"#aioseo-41-generate-an-xml-sitemap\">43. Generate an XML Sitemap</a></li><li><a href=\"#aioseo-42-fix-any-duplicate-content-issues\">44. Fix any Duplicate Content Issues</a></li><li><a href=\"#aioseo-43-create-optimize-your-robots-txt-file\">45. Create/Optimize Your Robots.txt File</a></li></ul></li><li><a href=\"#aioseo-content-creation-checklist\">Content Creation Checklist</a><ul><li><a href=\"#aioseo-44-conduct-a-content-gap-analysis\">46. Conduct a Content Gap Analysis</a></li><li><a href=\"#aioseo-45-does-your-content-solve-a-problem\">47. Does Your Content Solve a Problem?</a></li><li><a href=\"#aioseo-46-work-on-your-posts-readability\">48. Work on Your Posts&#8217; Readability</a></li><li><a href=\"#aioseo-47-craft-optimized-headlines\">49. Craft Optimized Headlines</a></li><li><a href=\"#aioseo-48-create-high-quality-in-depth-content\">50. Create High-quality In-depth Content</a></li><li><a href=\"#aioseo-49-implement-schema-markup\">51. Implement Schema Markup</a></li><li><a href=\"#aioseo-50-write-engaging-intros\">52. Write Engaging Intros</a></li><li><a href=\"#aioseo-51-use-multimedia-to-increase-engagement\">53. Use Multimedia to Increase Engagement</a></li><li><a href=\"#aioseo-52-publish-content-regularly\">54. Publish Content Regularly</a></li><li><a href=\"#aioseo-53-keep-an-eye-on-your-analytics\">55. Keep an Eye on Your Analytics</a></li></ul></li><li><a href=\"#aioseo-get-a-head-start-with-this-seo-checklist\">Get a Head Start with this SEO Checklist</a></li></ul></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-is-seo\">What is SEO?</h2>\n\n\n\n<p>SEO stands for Search Engine Optimization. It refers to the practice of optimizing your site and web pages to improve their visibility on search engines like Google. SEO aims to enhance a website&#8217;s organic (non-paid) search engine rankings for relevant keywords. This involves various strategies and techniques, including:</p>\n\n\n\n<ol>\n<li><strong>Keyword Research:</strong> Identifying and targeting relevant keywords that users might search for.</li>\n\n\n\n<li><strong>On-Page Optimization:</strong> Optimizing content, meta tags, and HTML elements on individual pages to make them more search engine-friendly.</li>\n\n\n\n<li><strong>Off-Page Optimization:</strong> This involves strategies like building external links to your site from reputable sources to improve its authority and credibility.</li>\n\n\n\n<li><strong>Technical SEO:</strong> Addressing technical aspects of your site, such as site speed, mobile-friendliness, and crawlability, to ensure search engines can easily index and rank it.</li>\n\n\n\n<li><strong>Content Creation:</strong> Producing high-quality, relevant, and valuable content that attracts and engages the target audience.</li>\n\n\n\n<li><strong>User Experience (UX):</strong> Ensuring that the website provides a positive and seamless experience for visitors.</li>\n</ol>\n\n\n\n<p>SEO is crucial for businesses and individuals looking to increase their online visibility, drive organic traffic, and ultimately achieve better rankings in <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs). However, because this digital marketing disciple has so many moving parts, it&#8217;s best to have a comprehensive SEO checklist to help ensure you cover all the bases.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-this-seo-checklist\">How to Use This SEO Checklist</h2>\n\n\n\n<p>To help you get the most out of this SEO checklist, we&#8217;ve broken it down into the main sections that cover the main principles of SEO, mainly:</p>\n\n\n\n<ul>\n<li>SEO Tools Checklist</li>\n\n\n\n<li>Keyword Research Checklist</li>\n\n\n\n<li>On-page SEO Checklist</li>\n\n\n\n<li>Off-page SEO Checklist</li>\n\n\n\n<li>Technical SEO Checklist</li>\n\n\n\n<li>Content Creation Checklist</li>\n</ul>\n\n\n\n<p>Feel free to go straight to the section most pertinent to you so you can implement the strategies you need ASAP!</p>\n\n\n\n<p>So, let&#8217;s dive right into our SEO checklist and get your WordPress site to rank higher on SERPs.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-seo-tools-checklist\">SEO Tools Checklist</h2>\n\n\n\n<p>Before we dive into our SEO checklist, let’s quickly go over some SEO tools you’ll need to have in your toolbox. These are tools you can use to plan, design and implement your SEO campaigns.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-aioseo\">1. AIOSEO</h3>\n\n\n\n<p>One of the first SEO tools you need is a <a href=\"https://aioseo.com/best-seo-plugins-for-wordpress/\" title=\"15 Best WordPress SEO Plugins for 2024 (Tried and Tested)\">WordPress SEO plugin</a>. While there are many plugins that can help you with SEO, you&#8217;d want to stick to the original and best plugin. And that&#8217;s <a href=\"https://aioseo.com\" target=\"_blank\" title=\"All in One SEO - WordPress SEO Plugin and Toolkit\" rel=\"noopener\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-1024x462.png\" alt=\"aioseo home page\" class=\"wp-image-218606\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-1024x462.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-300x135.png 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-768x347.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-600x271.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-133x60.png 133w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-199x90.png 199w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage.png 1116w\" sizes=\"100vw\" /></figure>\n\n\n\n<ul>\n<li><strong><a href=\"https://aioseo.com/new-supercharge-your-seo-and-content-strategy-with-cornerstone-content/\" title=\"[New] Supercharge Your SEO and Content Strategy with Cornerstone Content in AIOSEO 4.4.8\">Cornerstone Content</a></strong>: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Search Statistics</a></strong>: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/seo-revisions/\" title=\"SEO Revisions\">SEO Revisions</a>:</strong> Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">Advanced Robots.txt Generator</a></strong>: Easily generate and customize your robots.txt file for better crawling and indexing.&nbsp;</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/truseo-score-analysis/\" title=\"TruSEO On-Page Analysis\">TruSEO Highlighter</a></strong>: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings\">Next-gen Schema generator</a></strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">Redirection Manager</a></strong><a href=\"https://aioseo.com/features/redirection-manager/\">:</a> Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a></strong>: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/what-is-the-seo-preview-tool/\" title=\"What is the SEO Preview Tool (And How to Use it to Drive More Traffic)?\">SEO Preview</a></strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/indexnow/\" title=\"IndexNow\">IndexNow</a></strong>: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).</li>\n\n\n\n<li><strong><a href=\"https://aioseo.com/features/smart-xml-sitemaps/\" title=\"Smart XML Sitemaps\">Sitemap generator</a></strong>: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>AIOSEO also has many other features to help you boost your local SEO, on-page SEO, and technical SEO. Plus, if you’re a WooCommerce user, AIOSEO has a <a href=\"https://aioseo.com/features/woocommerce-seo/\" title=\"WooCommerce SEO\">tailor-made WooCommerce SEO module</a> to help you rank your online store higher in search rankings.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"In